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Training and tools

Moz SEO tool

Moz is an SEO reporting tool that allows you to monitor and analyze your organic search performance and SEO health over time.


Enterprise Brand Strategy and Management provides a license for unlimited Moz seats for ASU communicators. The cost for each seat is covered by the Brand team-provided license. 

Moz provides:

  • Search insights and visibility scoring.
  • Keyword research and tracking tools.
  • Competitive analysis.
  • Keyword and landing page rankings.
  • Optimization tools.
  • Link research tools.
  • Site crawl issue reports.
  • Site traffic reports.
  • Custom reports.
  • Educational videos/articles.

Review ASU’s brand standards and guidelines for search engine optimization.


Trainings and tutorials