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Brand execution guidelines

Email marketing communications at ASU

Email has one of the highest returns on investment in the digital marketing and communications landscape. The following information will help you write, design, build and deploy email communications on behalf of ASU that are brand-aligned.


Federal and state law, in addition to university policy, require that ASU’s programs and services be available to persons with disabilities. Emails that provide information about ASU to students, their families and ASU employees must be accessible. Beyond the legal requirement of accessibility, good accessibility practices simply improve usability for all of our audiences.

See the ASU Web Accessibility website for best practices in email accessibility.