Elements of the ASU brand

Unit-specific guidelines

There are some units within the ASU enterprise which follow guidelines designed to support their distinct needs, while aligning with the ASU brand. These special design, photography, word usage and logo guidelines established by partnerships, departments and schools apply to the units included on this page.

All other units follow the brand standards and guidelines listed within the ASU Enterprise Brand and Marketing Guide.

Explore established unit-specific guidelines for the following units:

Sun Devil® Athletics guidelines Office of the President design guidelines Thunderbird School of Global Management guidelines West Valley campus style guide and toolkit Global Futures Laboratory photography guidelines