These marks are used to support, promote and celebrate Sun Devil® Athletics and ASU-recognized student organizations.
- The nickname “Sun Devils” was adopted on Nov. 8, 1946, when the student body voted 819 to 196 to make the change after frequent appeals made in The State Press — the student newspaper. More on Sparky here on thesundevils.com.
- In 1948, Disney illustrator Berk Anthony designed Sparky holding a trident, which is referred to as Sparky’s pitchfork.
- The iconic pitchfork was translated into the pitchfork hand signal with three fingers pointing up by three students in 1986, according to The State Press.
- In the 2011–12 athletic season, Sun Devil Athletics started using the current athletics pitchfork logo as the primary logo. It looks like a trident with a shorter handle, like an Olympic torch. The “It’s Time™” hand pitchfork graphic was also introduced, with a small pitchfork in the palm of the hand.
In 2016, the additional drawing of the hand pitchfork was introduced as part of brand updates in the It’s Time campaign. Watch the It’s Time video.