The approved color, layout and orientation options for unit logos are now located in our digital asset management solution, Widen.
The unit logo system was introduced in 2004 and refined in 2008. In 2016, the system evolved to respond to today’s environment and the growing strength of the ASU brand.
Unit logos, also referred to as endorsed logos, may be developed for university units that need to be consistently represented to the public. The logo includes the ASU sunburst, the unit name and the full name of the university, which may not be omitted in any circumstance.
For units that do not qualify for a unit logo
If you work in an area that isn’t a college, school or an official center, the guidelines below describe how to represent yourself as part of Arizona State University in a brand-aligned way.
Units and programs that do not qualify for an endorsed logo may design a text element that does not include the letters “ASU” in the name. The ASU logo for the parent unit or the ASU university logo must always be used in concert with the text element.
Please note that text elements often work best when they are not locked into a permanent fixed graphic with the ASU logo. Rather, the text element may move and relate to the ASU logo based on the specific deliverable. Units and programs may consider using a mark on one area of a piece of communication, for example the top of a page, while placing the ASU logo in another location on the page, for example at the bottom of the page. The new endorsed logo system is based on a left-aligned structure for maximum readability.
The default location for the ASU logo is the bottom left of a piece of communication, though it is not required. Other locations for the ASU logo may be better for the deliverable based on context-specific details, to be determined by the unit.
Please be sure your text element does not sit immediately to the right of the ASU logo such that it looks like a variation of the endorsed logo system.
A text element contains:
A text element can be shown in the following color formats: