ASU Brand Guide - Elements of the Brand
Elements of the ASU brand

University seal

The official seal of Arizona State University is the official seal of the state of Arizona with the words "Arizona State University 1885" encircling it.

No modifications should be made to the seal (including color modifications and file types). No likeness of the seal should be created.

University seal

The university seal is a registered mark of Arizona State University and whenever it is used:

  • It may not be altered or embellished in any way.
  • It may not be used as part of a larger mark, title or graphic.
  • It must include the ® designation.


Who may use the university seal 

For ASU units, the seal is used only in very specific situations such as formal and official documents (i.e., diplomas, legal and official records, transcripts, programs for formal academic ceremonies and legal agreements binding the university). The official university logo should be used as the primary mark to help the audience identify the brand and the seal should not be used as a primary brand identifier. The seal may only be used in specific instances and must be approved in advance by the president’s and provost’s offices.

Use and download of the seal require prior authorization. Enterprise Brand Strategy and Management will facilitate the approval review of the seal. 

Note: all academic unit usage will also require Provost Office review.

Request a review

For commencement announcements, the seal is handled strictly through licensed vendors. 
For official Arizona State University commencement announcements, please contact the Sun Devil Campus Stores or call 480-965-7923.