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Elements of the ASU brand

University seal

The official seal of Arizona State University is the official seal of the state of Arizona with the words "Arizona State University 1885" encircling it.

No modifications should be made to the seal (including color modifications and file types). No likeness of the seal should be created.

ASU seal all variations v2 150ppi

The university seal is a registered mark of Arizona State University and whenever it is used:

  • It may not be altered or embellished in any way.
  • It may not be used as part of a larger mark, title or graphic.
  • It must include the ® designation.

Who may use the university seal 


For ASU units, the seal is used only in very specific situations: formal and official documents such as diplomas, legal and official records, transcripts, programs for formal academic ceremonies and legal agreements binding the university. It may only be used in specific instances, to be approved in advance.
 
Use and download of the seal requires prior authorization. Please contact the Enterprise Marketing Hub.
 
For commencement announcements, the seal is handled strictly through licensed vendors. 
For official Arizona State University commencement announcements, please contact the Sun Devil Campus Stores or call 480-965-7923.

Reproducing the seal

The university seal may only be printed in ASU maroon, ASU gold, ASU grey, black and white. 

It may be reproduced in approved foil colors, maroon HCS X621 and gold Great Western 138 as well as ASU grey, black or white foil.

Ink colors are affected by many variables including printing method, paper color, texture and conditioning. The objective is to always achieve a very close color match to the official color palette within reasonable tolerances of the chosen reproductive method, paper and substrate.