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Executing the Brand

Social media at ASU

These are the official enterprise guidelines for social media use and management at ASU. Your college or department may have supplemental policies and guidelines; please refer to them for additional guidance. 

Looking for student code of conduct information related to social media? Educational Outreach and Student Services maintains social media training and use guidelines for ASU students.

 

Explore social media guidelines

ASU social media accounts and hashtags

Accessibility best practices for social media

Federal and state law, in addition to university policy, require that ASU's programs and services be available to persons with diverse abilities. This section will provide helpful tips to make sure that your content meets accessibility benchmarks.

If you manage an ASU social media account, you may have heard that you are responsible for ensuring the content is accessible. What does that mean?

Creating accessible content means using a few simple rules to allow all people equal access to your content. Often simple changes can improve access for people with:

  • Vision impairments or blindness
  • Color blindness or deficiency.
  • Hearing loss or deafness.
  • Impaired mobility.
  • Neurological or cognitive impairments.

Moreover, techniques for making your content more accessible for users with disabilities makes it more usable for all users.

Accessibility is as important on social media as it is on our websites. Although you have little influence over the accessibility of social media platforms themselves, you have complete control over how accessible your posts are.

Accessibility steps for social media

Make sure you're reaching as wide an audience as possible, including people with disabilities, by following these easy steps.

  • Supply accurate text alternatives for images.
  • Caption videos.
  • Make hashtags accessible.
  • Use a URL shortener.

Lookbooks and toolkits for your use

Examples of brand execution

Campaign toolkits

Evergreen social toolkits that support cyclical universitywide business and content priorities