Brand Guide Execution Guidelines
Brand execution guidelines

Using approved ASU vendors and preferred suppliers

Vendors and suppliers are selected to serve the university based on rigorous examination of their practices, pricing and performance. These vendors are offered to units after careful analysis with the understanding that they will deliver products which meet the enterprise standards for quality, timing, sustainability within a price determined to be competitive to the market. 

A unit may purchase items such as shirts, water bottles or other items from any ASU-approved supplier/vendor found in ASU’s listing of contracted suppliers for the purchase of goods and services for ASU, known as SunMart.

If the item is being imprinted with any ASU-approved logo or wordmark, then a CLC licensed vendor must be used to procure the product. 

All of the ASU Licensees found in SunMart have met the requirements for obtaining a license.  These requirements include not just their ability to meet graphic standards but also their compliance with ethical and socially responsible business practices, including environmental stewardship and the Fair Labor Association Code of Conduct.  View more information about ASU’s Trademark Management.


University policy defines how units acquire printing services and products. Learn more about print acquisition at ASU

It is recommended that departments utilize the Print and Imaging Lab for all their print projects. The Print and Imaging Lab, ASU's in-house print facility, offers on-demand high-quality color printing, variable printing, large format printing such as posters, tradeshow graphics, student and faculty projects, and promotional product printing such as metal name tags, wood photo plaques, awards, mugs, photo panels, mouse pads and much more. The Print and Imaging Lab is also licensed as an Internal Campus Supplier for promotional products through IMG College Licensing, more commonly known as CLC. The preferred method of payment for orders is cost center and program numbers along with any work tags. The Print and Imaging Lab also accepts purchasing cards.

For assistance from the Print and Imaging Lab please email Print ASU or call 480-727-1636.

If the Print and Imaging Lab cannot accommodate the department's needs or if they would like to use services from an external supplier, the department must submit a requisition in the FMS for the services. Please review the Procurement Quick Reference Guide.

Departments must comply with the university’s brand standards on all print orders.

Web, design and video 

In an effort to help streamline the ability to contract with suppliers that provide any or all of the following services, Purchasing and Business Services issued RFP 081605 and awarded contracts to 14 suppliers for:

  • Website development.
  • Graphic design.
  • Mobile application development.
  • Videography and animation.
  • Support services.

The summary of the 14 contracted suppliers provides contact information and the awarded services. Your unit can obtain an estimate and contract with any of these firms without conducting a formal solicitation.

Promotional items including T-shirts and polo

ASU's licensing agent, IMG College Licensing, connects the university to a wide variety of manufacturers with a listing of them on their website. Manufacturers of any products and providers of any services using or in connection with any ASU logos and trademarks must be licensed by ASU. A list of currently authorized licensees is available for review.

All items embellished with marks of Arizona State University whether for resale or internal consumption are subject to royalties.

As part of RFP contract #202101, the following awarded licensed apparel universitywide contractors are available to provide you with quotes, samples, artwork, availability and delivery for water-based ink T-shirts and polo-styled embroidered shirt apparel.

Using only licensed vendors

  • Supports ASU branding and the ASU Communications Guide.
  • Helps adherence to the ASU Purchasing contract for all shirts and embroidery.
  • Provides additional revenue for ASU.
  • Indemnifies ASU against liabilities from products, and reduces risks.
  • Protects the reputation of ASU and its identifying marks.
  • Requires producers to adhere to ASU’s Code of Conduct that demands companies refrain from abusive labor practices and production that degrades the environment.

Additional tools, training and resources for your projects

The following pages include recommendations for additional vendors and both free and paid services and tools specific to each subject area.