Brand Guide Execution Guidelines

Brand execution guidelines

Using approved ASU vendors and preferred suppliers

Creative and development vendors

In an effort to help streamline the ability to contract with suppliers that provide any or all of the following services, Purchasing and Business Services issued RFP 322204 and awarded contracts to suppliers for:

  • Creative production services (design, writing, photography) 
  • Videography and/or animation — motion graphics
  • Web development
  • Mobile application development
  • Augmented reality and virtual reality

The awarded vendors are contractually required to complete annual brand training, follow all ASU brand standards and provide regular reports of the work they are doing on behalf of the university.

Your unit can obtain an estimate and contract with any of these firms without conducting a formal solicitation — acquiring competitive bids is not necessary.
 

Review contracted vendors
 

Approved vendor list

AGAIN Interactive is your digital marketing partner—committed to helping your brand learn, earn, and grow through integrated work that delivers real outcomes, not vanity metrics. We are a creative + performance digital marketing agency that partners with ambitious, forward-thinking brands to deliver campaigns, content, and experiences that convert. Acting as a true extension of your team, we collaborate strategically to reach the right audience with the right message at the right time. From full-funnel planning to scroll-stopping social and data-powered optimization, we create marketing that’s not only smart, but measurable. AGAIN has worked with the ASU Online team for the past 8 years creating a variety of original social content, including video, focused on student recruitment, retention, driving engagement, and building brand affinity. Other services include:
• Content Development and Execution
• Brand Ambassadors
• AR Lenses
• Campaign Creation
• And more

Website: againinteractive.com

Examples of work: 
https://againinteractive.app.box.com

Contact us

We specialize in building custom, high-performance applications that prioritize operational efficiency, scalability and real-time decision-making. Our core expertise lies in seamlessly integrating AI enablement, data harmonization and workflow optimization to create systems that drive tangible outcomes. From initial strategy and architecture to full-stack development and deployment, we work closely with organizations to deliver solutions that align with their goals, ensuring clarity, agility and speed at every stage of the project. Our focus is always on delivering applications that are not only robust and efficient but also adaptable to evolving business needs.

Website: akosweb.com

ASU departments this vendor has worked with:

  • ASU Career Services
  • ASU Work+Collective
  • ASU Elevate
  • ASU Gammage
  • ASU 365 Community Union
  • ASU Access

Contact us

DEPT® Strategic Navigators is a think tank of experts in tech, marketing, commerce, CRM and AI, here to help you navigate tariffs and market uncertainty.

Do you need strategic advice on how to navigate the current volatility for your organization? We’re here to help. Reach out to us today to book a call with our strategists.

Website: deptagency.com

Examples of work: deptagency.com/work/

ASU departments this vendor has worked with:

Contact us

Elm Park Labs develops enterprise-grade extended reality solutions across virtual, augmented and mixed reality.

We are on a mission to help businesses across all industries leverage XR to optimize operations, accelerate training, empower associates and engage customers. We work with you to identify opportunities to innovate with XR to solve your organization’s specific challenges.

Website: elmparklabs.com

Examples of work:

Contact us

We're a creative services firm that prides itself on combining solid strategic planning with an integrated approach across many disciplines. Building memorable brands that succeed at every touchpoint is how we create a super bonus for our clients.

Website: esserdesign.com

Examples of work: 
esserdesign.com/work

Contact us

Extra Small Design is a small but mighty creative studio based in Phoenix, Arizona. We like to say that we do good work for good people. We believe in working together to strengthen our communities and we work with clients who do just that; through education, building new ideas and lifting people up. Our clients are committed to helping others, and we’re committed to helping them.

We do this by working collaboratively to design brands, websites and user experiences that amplify our clients’ voices, helping them spread awareness, teach and inform, and share ideas. We tackle all kinds of challenges with a problem-solving mindset, and create worry-free, intuitive and beautiful experiences.

Website: extrasmalldesign.com

Examples of work: extrasmalldesign.com/projects/

ASU departments this vendor has worked with:

  • Mars Space Flight Facility
  • Center for Science, Technology and Environmental Policy Studies Center for Science
  • Global Futures Lab
  • ASU Kerr
  • Science at ASU: Consortium for Science, Policy and Outcomes 
  • School of Historical, Philosophical and Religious Studies
  • Sandra Day O’Connor College of Law
  • Edson College of Nursing
  • The Design School
  • EdPlus

Email us

FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise. Our values-driven culture champions integrity, collaboration and innovation. More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world.

Website: finnpartners.com

Examples of work: finnpartners.com/our-work/

Contact us

KWALL (Kay-Wall) is a digital agency that creates incredible experiences online that connect leading edge tech to your organization’s objectives.

We are the go-to digital agency for any higher education, government, nonprofit, and large enterprise projects or ongoing maintenance.

Website: kwallcompany.com

Examples of work: kwallcompany.com/work/

Contact us

After decades on other production company rosters, Josh Soskin founded Ladybug Films in 2022 with his longtime production partner Grace Jackson. Ladybug harnesses the highest level of production talent in the industry while staying efficient and highly attuned to their clients needs.

Ladybug Films is a female-owned-and-operated company. We are committed to diversity and inclusivity and seek to hire and empower women and BIPOC in creative crew roles wherever possible.

Website: ladybugfilms.com

Examples of work: 

ASU departments this vendor has worked with:

  • Enterprise Brand Strategy and Management

Contact us

At LT (formerly LaneTerralever), we go beyond typical marketing agency roles, serving as a trusted partner for businesses seeking expert insights in marketing and customer experience. Our team excels in sectors like higher education, tourism and attractions, gaming and entertainment, and health care, creating strategies that connect with customers and influence behavior.

We support clients from strategic planning to successful campaign execution, emphasizing transparency and integrity. Our collaboration with Convince & Convert enhances our offerings, providing top-tier marketing consulting to elevate your brand, improve campaign effectiveness and develop engaging content.

As your partner, we're dedicated to navigating the complex marketing landscape and delivering lasting impact.

Website: laneterralever.com

Examples of work: 

ASU departments this vendor has worked with:

  • McCain Institute

Contact us

LAVIDGE is a Phoenix-based unified marketing services consultancy, offering advertising, public relations and digital marketing. Since 1982, LAVIDGE has specialized in discovering and communicating insights that engage, motivate and inspire – helping clients across a broad range of industry sectors reach their business goals. LAVIDGE’s clients range from health care and technology, to personal care and food service and include Arizona State University, Banner Health, Phoenix Raceway, United Rentals and many more.

Website: lavidge.com

Examples of work: lavidge.com/work/

ASU departments this vendor has worked with:

  • Enterprise Brand Strategy and Management

Contact us

At NewCity, we build websites, apps, systems, platforms and online experiences. It all starts with empathy. We put people first, before the pixels.

Website: insidenewcity.com

Examples of work: insidenewcity.com/work/ 

ASU departments this vendor has worked with:

  • Morrison Institute for Public Policy
  • Center for the Study of Economic Liberty

Contact us

 

Our aim is to enrich and revolutionize the human experience. We are visual storytellers, and we will bring your vision to life through our XR, 3D, and Video experiences.

Website: pointintimestudios.com

Examples of work: 

ASU departments this vendor has worked with:

  • Thunderbird School of Global Management

Contact us

Racine Photo Arts is a commercial and editorial photography studio located in the Phoenix, Arizona, metropolitan area. Available for assignment anywhere.

Website: bruceracine.com 

Examples of work: bruceracine.com/PORTFOLIOS/

ASU departments this vendor has worked with:

  • Enterprise Brand Strategy and Management

Email us

We are an innovative, accomplished team of thoughtful design, programming and marketing communication specialists. We generate compelling visual strategies and solutions that enable our clients to grow.

Through strategy-centered storytelling, we develop distinctive touch points to connect you to your audience. This creates a refreshed, more relevant perception of your message, and ultimately, a significant increase in awareness and conversions.

Website: visualrain.com

Examples of work: visualrain.com/portfolio/ 

ASU departments this vendor has worked with:

  • ASU Newspace
  • School of Psychology
  • SESE
  • SCETL

Contact us

Big ideas are the driving force behind successful campaigns. They become a conversation that creates continuity and develops deep, long-term relationships. They build your brand and your culture. They sell your product and beat the competition. They are never self-serving and always results-driven.

Website: riester.com

Examples of work: riester.com/work

Contact us

In 2009, we created Robots & Pencils with the then-contrarian view that mobile would be more transformative than the internet. Turns out we were right.

Today, our thinking is rooted in the belief that, in the age of unprecedented technology acceleration, maintaining a competitive advantage requires new strategies and a focus on innovation.

Our approach has been to create a company designed to follow the talent, allowing us to amass an unfair share of hyper-skilled people who call Robots & Pencils home. A team of people who not only develop innovative solutions to transform businesses, but also create products that have been previously inconceivable.

Website: robotsandpencils.com

Examples of work: robotsandpencils.com/work/ 

Email us

The corporation Tim Trumble Photography Inc. is owned and operated by photographer Tim Trumble. Trumble’s award-winning professional photography career has spanned over 25 years in various forms of photography experiences including as an independent photographer and previously as senior staff photographer for Arizona State University.

Website: timtrumblephoto.com

Examples of work: timtrumblephoto.com/index/all 

Contact us

We are seekers. Equal parts dreamers, thinkers and doers. We move blue sky ideas into tangible realities, creating impactful live events, virtual gatherings, creative communications and digital tools that shift perceptions, spark delight and move people to act. 

Website: touchworldwide.com

Examples of work: touchworldwide.com/work 

Contact us

Great ideas are everywhere, but the best creative can never reach its potential without a team that knows how to make it real. That’s what we do.

Through our close family of producers, directors, cinematographers and postproduction wizards, we rally the best creative pros to your project and produce commercials, documentaries, brand films, sports features, episodic TV, you name it. We work big, small, across the street or on the other side of the globe for agencies, TV networks, universities, pro sports teams, other production companies and directly for regional and national brands that have a story to tell. Frankly, we produce the heck out of stuff, all while making sure the process is smooth and enjoyable along the way.

True Story.

Website: truestoryfilms.com

Examples of work: truestoryfilms.com/work/ 

Contact us

Print vendors

University policy defines how units acquire printing services and products. Learn more about print acquisition at ASU

It is recommended that departments utilize the Print and Imaging Lab for all their print projects. The Print and Imaging Lab, ASU's in-house print facility, offers on-demand high-quality color printing, variable printing, large format printing such as posters, tradeshow graphics, student and faculty projects, and promotional product printing such as metal name tags, wood photo plaques, awards, mugs, photo panels, mouse pads and much more. The Print and Imaging Lab is also licensed as an Internal Campus Supplier for promotional products through IMG College Licensing, more commonly known as CLC. The preferred method of payment for orders is cost center and program numbers along with any work tags. The Print and Imaging Lab also accepts purchasing cards.

For assistance from the Print and Imaging Lab please email Print ASU or call 480-727-1636.

If the Print and Imaging Lab cannot accommodate the department's needs or if they would like to use services from an external supplier, the department must submit a requisition in the FMS for the services. Please review the Procurement Quick Reference Guide and contact Purchasing and Business Services.

Departments must comply with the university’s brand standards on all print orders.
 

Promotional items including apparel

Suppliers

A unit may purchase items such as shirts, water bottles or other items from any ASU-approved supplier/vendor found in ASU’s listing of contracted suppliers for the purchase of goods and services for ASU, known as SunMart.

If the item is being imprinted with any ASU-approved logo or wordmark, then a CLC licensed vendor must be used to procure the product. 

All of the ASU Licensees found in SunMart have met the requirements for obtaining a license.  These requirements include not just their ability to meet graphic standards but also their compliance with ethical and socially responsible business practices, including environmental stewardship and the Fair Labor Association Code of Conduct.  View more information about ASU’s Trademark Management.

Apparel

As part of RFP contract #202101, the following awarded licensed apparel universitywide contractors are available to provide you with quotes, samples, artwork, availability and delivery for water-based ink T-shirts and polo-styled embroidered shirt apparel:

Licensing

ASU's licensing agent, IMG College Licensing, connects the university to a wide variety of manufacturers with a listing of them on their website. Manufacturers of any products and providers of any services using or in connection with any ASU logos and trademarks must be licensed by ASU. A list of currently authorized licensees is available for review.

All items embellished with marks of Arizona State University whether for resale or internal consumption are subject to royalties.

Using only licensed vendors

  • Supports ASU branding and brand standards.
  • Helps adherence to the ASU Purchasing contract for all shirts and embroidery.
  • Provides additional revenue for ASU.
  • Indemnifies ASU against liabilities from products, and reduces risks.
  • Protects the reputation of ASU and its identifying marks.
  • Requires producers to adhere to ASU’s Code of Conduct that demands companies refrain from abusive labor practices and production that degrades the environment.