The elements of the brand strengthen the university’s ability to communicate its mission and message, and create a visual relationship between our audience and everything ASU. Each of these elements has been carefully considered based on how they express the brand individually and collectively. This section provides standards, tools and tips regarding the collected elements of the brand.
Elements of the ASU brand
ASU logos and brand marks
Writing style and content
Writing for the ASU Brand
ASU boilerplate text
Word List
Academic programs and degrees
Abbreviations and acronyms
Addresses
Capitalization
Company names
Days, months, years, seasons, times
Formatting
Inclusion guidelines
Language
Lists
Numerals
Punctuation and symbols
Sun Devil Athletics spellings and abbreviations