Elements of the ASU brand | Enterprise Brand and Marketing Guide

The elements of the brand strengthen the university’s ability to communicate its mission and message, and create a visual relationship between our audience and everything ASU. Each of these elements has been carefully considered based on how they express the brand individually and collectively. This section provides standards, tools and tips regarding the collected elements of the brand.

Design

Core design principles Color palette Fonts and typography Patterns

ASU logos and brand marks

Introduction ASU logo ASU unit logos and marks Learn to Thrive tag line ASU trademarks and licensing Partners and affiliates Rankings Spirit marks University seal University signature events lockups

Writing style and content

Writing for the ASU Brand ASU boilerplate text Word List Academic programs and degrees Abbreviations and acronyms Addresses Capitalization Company names Days, months, years, seasons, times Formatting Inclusion guidelines Language Lists Numerals Punctuation and symbols Sun Devil Athletics spellings and abbreviations

Unit-specific guidelines

Introduction Sun Devil Athletics Office of the President Thunderbird School of Global Management