In general, use AP style guidelines for capitalization. Exceptions are outlined in this section.
Use in headlines
All expressions of headlines should be in sentence case — the first letter is capitalized, as are all proper nouns. For more on typesetting headlines, please see the typography style guide.
In campus names, “campus” is not capitalized.
- Downtown Phoenix campus.
- Polytechnic campus.
- Tempe campus.
- West campus.
See Campuses in Abbreviations for other ASU learning centers.
Centers, colleges, departments, institutes, schools, university
Use initial uppercase letters only for the full, official name as a proper noun. Do not capitalize when used in a descriptive manner.
- ASU’s Ira A. Fulton Schools of Engineering.
- the Department of English.
- the English department.
- the history department.
- the institute.
- the School of Human Evolution and Social Change.
- the university, not: the University.
Do not use ampersands or plus signs in place of “and” in text or headlines, even for official ASU unit names.
- School of Nursing and Health Innovation, not: School of Nursing & Health Innovation.
Capitalize when used as an official name. Do not capitalize when used in general reference or in a list.
- When you choose a residential college, you choose a community of fellow students in your college.
- Cronkite Village is a residential college designed exclusively for Cronkite School first-year students.
- At the W. P. Carey Residential Communities, you will live, learn and experience ...
- Second references should be lowercase: The residential communities facilitate meaningful connections.
asu.edu subdomains and pages
All pages on asu.edu follow ASU writing styles and guidelines. For accessibility optimization, menus/navigation on asu.edu, use Title Case.