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Branding is more than instructions on how to use the ASU sunburst logo. It's a broader concept that includes color, typography, fonts, photography, language, tone and much more.

To help you produce communications that fully represent the ASU brand, the Enterprise Brand and Marketing Guide is a collection of guidelines, information about branding in general, a definition of the ASU brand, downloadable logos, a toolbox of templates, and other resources to help you produce ASU-branded communications.

The brand guide is maintained by the Enterprise Marketing Hub, in partnership with units around the university, and with the support of our robust ASU design and communicators community.

Brand guide contributors

 

Deans, VPs and lead communicators