About our community

Branding at ASU goes far beyond guidelines for using the Sunburst logo.

It reflects a broader concept: the intentional shaping of how people perceive ASU through visual, verbal, and experiential elements. Branding includes, but is not limited to, color, typography, fonts, photography, language, tone and more—all working together to define what ASU stands for and how it is recognized and remembered.

The Enterprise Brand, Communications and Marketing Guide offers insights into branding principles, downloadable logos, templates, and a toolbox of resources to help you produce consistent, compelling ASU communications.

This site is maintained Enterprise Brand Strategy and Management, in partnership with units around the university, and with the support of our robust ASU design and communicators community.

Brand guide contributors

Deans, VPs and lead communicators

Each college and VP unit appoints a creative lead. These are often the most senior marketing position in the unit. Questions about applying the ASU brand within a program, college or unit start with the lead communicator.

The communication leads are the Brand team’s primary contact regarding any logo request and questions for marketers about unit-based marketing. They lead the creative and branding strategy for their unit and are required to be well versed in the overall university brand and ensuring their unit is aligned with the overall university brand strategy.

Many of the lead communicators have additional tools and guides developed for their college or VP areas, can answer questions and may also have unit-level resources available to you.