The Hub assists ASU units with advertising through a series of guidelines. Advertising policies ensure the unit and brand always appear in relevant, premium media and locations. Paid advertising guidelines ensure the unit is getting a cost negotiated in their favor with the bargaining power of the entire enterprise and is not bidding against other units of ASU.
To ensure optimal performance and best-in-class deployment of ASU creative, all units must work directly with the Hub when creating and planning paid ads and advertising campaigns.
Examples of brand execution in advertising