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Access and requests

External paid advertising (media)

Paid media is a valuable tool to enhance your owned and earned media efforts. Any unit of ASU intending to run paid media, including social media, must work with the Enterprise Marketing Hub to coordinate your campaign with the university’s agency of record — Lavidge — an award-winning Phoenix-based full-service advertising, public relations, strategy and creative marketing agency. Carolyn Wood, senior director of media services, is your liaison to Lavidge.

For smaller and one-off campaigns we recommend using the built-in tools from the major platforms to create your own campaigns. Below are some resources to get you started.
 

Request paid media services

Media request types

The role of the media team is to understand what media channels will most efficiently reach the target audience within the specified budget. There are two request types:

  • Campaign request: Looking for a recommendation on how to allocate an available media budget to support a particular initiative? Allow up to 15 business days for completion.
  • Point of view request: Seeking an opinion on an opportunity? Allow up to 10 business days for completion.

Process

  • Request: Hub responds via email within two (2) business days of receipt of form to confirm and clarify input or request comprehensive Media brief for completion by requester.
  • Plan: Media brief shared with agency. Pending project scope and parameters, request call to review with requester.
  • Review: Media plan recommendation is developed and emailed to requester for feedback. Revisions made as needed.
  • Authorization: Client to provide written authorization prior to Hub or agency placing any media.
  • Creative: Hub to provide mechanical specs and creative material deadlines in the form of a production calendar. Client to provide creative to Hub; Hub to review and approve; Hub to distribute to agency. Note: Agency provides creative services as needed for an additional hourly fee.
  • Billing: Invoices routed through the Hub for review and approval. Once approved, invoices are sent to the client for direct payment to the media agency.
  • Post: Proof of performance and monthly digital report or campaign summary provided. Reporting parameters to be determined by complexity of campaign.

 

Protected channels

To ensure optimal performance and best-in-class deployment of ASU creative, all units must work directly with the Hub when creating and planning billboards, radio advertising and video commercials.