Paid media is a valuable tool to enhance your owned and earned media efforts. Any unit of ASU intending to run paid media, including social media, must work with the Enterprise Marketing Hub to coordinate your campaign with the university’s agency of record — Lavidge — an award-winning Phoenix-based full-service advertising, public relations, strategy and creative marketing agency. Carolyn Wood, senior director of media services, is your liaison to Lavidge.
For smaller and one-off campaigns we recommend using the built-in tools from the major platforms to create your own campaigns. Below are some resources to get you started.