The ASU color palette reflects ASU's optimistic and bold nature and differentiates it from other universities. It includes a collection of primary, secondary, metallic ink and foil colors.
To maintain aligned color hierarchy across all communications, refer to the color wheel below for color proportions. The chart is not meant to be taken literally, but rather to serve as a visual reference when choosing colors to represent the brand.
Follow ASU’s official Adobe Creative Cloud Library to gain access to ASU’s color palette.