The ASU color palette reflects ASU's optimistic and bold nature and differentiates it from other universities. It includes a collection of primary, secondary, metallic ink and foil colors.
To maintain aligned color hierarchy across all communications, refer to the color wheel below for color proportions. The chart is not meant to be taken literally, but rather to serve as a visual reference when choosing colors to represent the brand.
Follow ASU’s official Adobe Creative Cloud Library to gain access to ASU’s color palette.
ASU primary colors
Things to consider when using the ASU color palette:
- Maroon and gold are recognizable as brand-specific colors and should be first choice considerations when selecting color elements for your project.
- White and black serve as foundational contrast colors that allow maroon and gold to shine.
Maroon and gold, black and white are ASU's primary colors.
Over many years, ASU has built brand equity in maroon and gold. These two colors define who we are as an educational institution.