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210527-BrandGuide-Banner-ASUOverview

Welcome to the new ASU Brand and Marketing Guide

Getting started

Enterprise Marketing Hub

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Intro to the Brand

Learn the Brand Platform Examples of Brand Execution All-Hands Meetings Hub High Five Newsletter Join Topic-Focused Community Groups About Our Community Contact Us with Questions

Elements of the Brand

Overview Colors Core Design Principles Fonts and Typography Icons Logos and Brand Marks Music Partners and Affiliates Rankings Spirit Marks Trademarks and Licensing Unit-Specific Guidelines Writing Style and Content

Guidelines for Execution

Overview Advertising Apparel and Merchandise Approved Vendors Business Cards and Stationery Email Events and Event Promotion Mobile Apps Photography and Video Presentations Print Social Media Stories and Press Releases Signage and Environmental Graphics Web

Training and Tools

Overview Training and Learning Enterprise Software and Systems Templates and Libraries Request Access Request Approvals Request Services

Number one in the U.S. for innovation. #1 ASU, #2 Stanford, #3 MIT. - U.S. News and World Report, 5 years, 2016-2020

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