Welcome to the ASU Brand and Marketing Guide

Getting started

The ASU brand guide is frequently revised and expanded upon to reflect changing industry best practices and ASU policies and to meet the needs of the ASU community. Please always reference brandguide.asu.edu as your source of truth for the most current information about standards, tools and resources.

Enterprise Brand Strategy and Management

Contact the Brand team

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Intro to the Brand

Learn the Brand Platform Examples of Brand Execution All-Hands Meetings The Community Huddle newsletter Join Topic-Focused Community Groups About Our Community Contact Us with Questions

Elements of the Brand

Overview Colors Core Design Principles Fonts and Typography Icons Inaccessible Music Partners and Affiliates Rankings Spirit Marks Unit-Specific Guidelines Writing Style and Content

Guidelines for Execution

Overview Advertising Apparel and Merchandise Approved Vendors Business Cards and Stationery Email Events and Event Promotion Inclusion guidelines Mobile Apps Photography and Video Presentations Print Search Engine Optimization (SEO) Signage and Environmental Graphics Social Media Stories and Press Releases Web

Training and Tools

Overview Training and Learning Enterprise Software and Systems Templates and Libraries Request Access Request Approvals Request Services

Maps and Locations Jobs Directory Contact ASU My ASU

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