To access the ASU Brand and Communication Guide, please tell us who you are.

Branding is more than instructions on how to use the ASU sunburst logo.

It's a broader concept that includes color, typography, fonts, photography, language, tone and much more.



WebSpark: everything you need to build a branded ASU website

Spin up a fully-standardized site in 15 minutes. No configuration necessary. All that's missing is your content.

Social media at ASU

Whether you're speaking to teens, or colleagues in your field, social media is a two-way street. Our policy and guidelines will help you navigate the world of social.


More than just students standing on mountaintops – we've tested hundreds of photos. Our guide will help you find the best visuals for any project.

Questions? We're here to help.

A strong ASU identity begins with everyone understanding and supporting the brand. If you have questions about design, logos, colors, writing or Web standards, use the link below.

Contact us



Marketing Academy: Photo Studio: Building the Brand Library

It's time to refresh your university logo libraries. We have recently reconstructed the logos to improve their quality and color.

Join us at 9 a.m. on Oct. 6 at ISTB4 to connect with colleagues and catch up with latest brand developments.