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Brand Guide execution guidelines hero
Executing the Brand

Print standards and guidelines

Print quick tips

For any custom print projects that fall outside the scope of the standardized brand items listed above, there are a few considerations that should be taken into account before submitting to a print vendor:

  • Bleed: Check with your printer to verify the amount of bleed, if any, they will need for their projects. ⅛” or 1/16” bleed is a typical requirement for most printers. Ensure that all graphics and background colors extend into the bleed box, and that bleeds are enabled when exporting a print-ready PDF. For more detailed instructions, follow this tutorial.
  • PDF format: The most common PDF format for printing is PDF/X-1a.
  • Transparencies: Ensure that all transparencies are flattened before submitting a print-ready PDF, as transparencies can interact differently with different processing software and produce unintended results if left unflattened. Learn more 
  • Colors: Double check your document for consistent use of colors. Learn how to evaluate if the colors in your print-ready PDF is the Print Production tool in Adobe Acrobat. 
  • Fonts: Ensure that all fonts are either embedded into your document or converted to outlines. All fonts should follow brand standards.
  • Packaged files: It is helpful to submit a packaged native file if working in Adobe InDesign along with a print-ready PDF in case the printer needs to make any changes. Learn more about packaging InDesign files. 
     

 

Examples of brand execution in print