University logo use details
Who may use the logo
The Arizona State University logos may be used only by faculty, staff and units of the university when conducting university business.
Voluntary faculty and staff organizations may not use these marks.
Most student organizations may not use the mark.
However, paraprofessional student organizations may use the university’s marks when representing the university. Paraprofessional student organizations are groups registered with the Student Organization Resource Center whose primary purpose is to support Arizona State University in a particular area, such as admissions, community outreach or student government. Paraprofessional organizations include ASASU, Devils' Advocates, START and REACH. It is expected that these and similar groups will adopt graphic identities separate from the university; however, because the students represent the university in their roles, it is also expected that the ASU sunburst logo will be included on the sleeve of shirts used for identification purposes.
Any individual, organization or entity external to the university interested in using any of the university trademarks must contact ASU Trademark Licensing. Anyone internal to ASU must contact Enterprise Brand Strategy and Management.
Place a logo in a prominent position on all electronic and print communication. A unit logo is granted only under particular circumstances.
Only one ASU logo may be used on any materials, either the ASU logo or an ASU unit logo.
The minimum print reproduction size is 5/16”.
The minimum digital reproduction size is 47 pixels wide (to accommodate mobile app icons).