ASU Brand Guide - Elements of the Brand
Elements of the ASU brand

Student organization use of trademarks

Names and communications

ASU allows recognized student organizations limited rights to use the logos and trademarks. For details about which logos, marks and names are available for student organization use, visit the ASU Brand and Marketing Guide webpage.

Registered student organizations may also use the geographical designations at Arizona State University or at ASU at the end of their organization names. No student organizations may use Arizona State University, ASU or Arizona State before their organization name as this may imply an official endorsement by or relationship with ASU.

For more information, please consult the Student Organization Handbook.

 

Merchandise

Registered student organizations may use Sparky and the hand fork on merchandise with conditions. Student organizations may not use any other ASU trademark or logo unless authorized in writing by the Trademark Licensing office.  

Before using Sparky or the hand fork on merchandise, student organizations should follow these steps:

  1. Determine if your organization is listed on the official student organization list.
  2. If your student organization is on the list, visit SunMart for the internal campus supplier located in the promotional items section and place your order. 
  3. The licensed provider will submit the student organization product design to the Trademark Licensing office for approval before manufacture. Please allow time for this approval process.

University logos and trademarks must be used precisely as depicted on the registrations with the United States Trademark Office and may not be redrawn or modified in any way. Please consult the Brand and Marketing Guide webpage for guidelines on the use of marks.

Email or call 480-727-7848 if you have additional questions about the use of logos and trademarks.
 

Resources

Educational Outreach and Student Services

Official licensee list

 

Contact

Mail Code: 3512


Phone: 480-727-2124


General information: Contact Trademark Licensing for additional assistance.


Address:


Trademark Licensing


Arizona State University


1551 S Rural Rd #1102