Brand Guide Execution Guidelines
Brand elements and guidelines

Brand execution guidelines

The ASU brand is one of the university’s most valuable assets. It creates trust and value in the marketplace when leveraged correctly and consistently. Our brand guidelines and the tools within this site were created to help you do just that. They are rooted in a deep understanding of the university’s many constituencies developed through knowledge and insights. The sections below will familiarize you with the ASU brand platform and the resources available to ASU marketing professionals and partners.