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Elements of the ASU brand

Rankings

Rankings used by ASU are reviewed monthly by the university rankings committee which consists of Provost and Enrollment Strategic Communications, the Enterprise Marketing Hub and EdPlus, and are selected based on methodology, reputation of the authority providing the ranking and meaning behind the ranking. 

  • For national rankings, U.S. News & World Report is the primary source. 
  • For international rankings, we recognize ShanghaiRanking by the Academic Ranking of World Universities and QS World University Rankings.

These are the approved rankings for communications and advertising. In addition, all rankings listed on the ASU rankings page are available for use.

U.S. News & World Report rankings (USNWR) are announced three times during the academic year: 

  • September — university and undergraduate rankings.
  • January — online college rankings, including online bachelor's degree, graduate program rankings and veteran/military rankings.
  • March — graduate program rankings. 

All current USNWR rankings for ASU schools, colleges and programs can be found in the University Rankings and Accolades spreadsheet. Each row provides useful information including the ranking title and year, approved verbiage, comparables, the date the ranking was issued, the date it expires and a link to the source.

University Rankings and Accolades

These rankings may also be found in PDF format. 

Please use the following guidelines when citing a ranking in communications. When citing rankings in text, use “No.” instead of “#”: 

  • Use either ASU or the specific school or college as the subject in a ranking. For example, for “#2 for best undergraduate supply chain management/logistics programs” you can use “ASU is ranked ... ” or “W. P. Carey School of Business is ranked … ” because the program is offered through the W. P. Carey School of Business.   
  • When citing the ranking, use the approved verbiage as the wording must align with how the ranking is presented by USNWR. For example, “#6 for best online bachelor’s programs,” is the correct verbiage, whereas “#6 best online university” is incorrect. 
  • Ranking statements must always cite the ranking authority. Include the year where applicable or a badge where one is available. Always include the most current ranking noting that if USNWR has not published a new one then the last ranking is still valid. For example, use “... by U.S. News & World Report, 2022.” 
  • Rankings should include comparable universities when they demonstrate ASU's high achievement and when there are no space limitations for the ranking. Comparables are approved by the Office of the University Provost. Abbreviations for university names can be used when there is a character count limit. Please refer to the abbreviations tab
  • All rankings are based on all universities, both public and private. If you prefer to use the ranking for only public universities, you will need to have this approved by the rankings committee. Research has shown that using “public” to highlight a higher ranking does not always result in greater affinity for the brand.
  • You can use “top 5,” “top 10” or “top 20” if your ranking is closest to the “top” number. For example, if the ranking is #19 you can use “ASU ranks in the top 20 nationally … ”
  • Retiring a ranking. If the ranking authority has not reassessed a ranking in at least two years, it is highly recommended that it be retired or reevaluated. If you would like the ranking to be reevaluated, you may reach out to the rankings committee.

Example of properly written rankings for communications:

  • ASU ranks #3 for best graduate homeland security programs by U.S. News & World Report, 2020, ahead of Columbia, Harvard and University of Texas.
  • Watts College of Public Service and Community Solutions ranks #3 for best graduate homeland security programs by U.S. News & World Report, 2020, ahead of Columbia, Harvard and University of Texas.
 
ASU 2022 Innovation rankings brand guide update RGB
 
Ranking Example 2
 
Ranking Example 3

When dealing with character counts:

  • Accolades and proof points can be abbreviated when deemed appropriate for character counts.
  • Here are some examples of correct abbreviations:
  • ASU is ranked #1 in innovation ahead of MIT and Stanford for 7 consecutive years (80).
  • ASU is ranked #1 in innovation ahead of MIT and Stanford (56).
  • ASU is ranked #1 in innovation for 7 consecutive years (54).
  • Leading the country in innovation (33).
  • ASU is ranked #1 in innovation (30).
  • #1 university for innovation (28).
  • Ranked #1 in innovation (23).
  • #1 in innovation (16).
ASU 2022 Innovation rankings brand guide lockup

Ranking lockups:

Download ranking lockups

Request to use a ranking:

To request use of a ranking that is not listed as approved on the university rankings and accolades Google spreadsheet, or is not listed on ASU’s ranking webpage, please submit a request to the rankings committee for review.