ASU Brand Guide - Elements of the Brand
Elements of the ASU brand

Unit use of trademarks


ASU departments and schools may use ASU logos and trademarks in communications if they follow the graphic identity standards in the ASU Brand and Marketing Guide.

Departments and schools may also use their own unit logos approved by Enterprise Brand Strategy and Management. In addition, departments and schools may use any ASU other registered trademarks listed if the particular department or school controls the trademark.  



Departments and schools may use ASU logos and trademarks on promotional items, only if the items are obtained from an ASU licensed provider with an internal campus supplier license. All purchases must be for internal use only. Departments and schools are not authorized to sell ASU branded items but may give items away as prizes and promotional incentives. 

To order ASU branded promotional items, departments and schools may contact any of the ASU licensed providers with an internal campus supplier license listed on the Collegiate Licensing Company (CLC) website. Each licensed provider must submit product designs to the Trademark Licensing office for review and approval before manufacture. Please allow time for this approval process. 

Employees and students are not authorized to modify, change or alter ASU trademarks or logos. 

Only the Trademark Licensing office may authorize use of ASU logos and trademarks. 

For information about use and licensing of ASU logos and trademarks, view the university policy or email the Sun Devil Brand Council. The Brand Council is made up of executives from Auxiliary Business Services, Trademark Licensing, Office of General Council, Athletics, and Marketing. The Brand Council serves as a review committee for campus wide changes or decisions regarding use, maintenance and application of the ASU brand. 





Mail Code: 3512

Phone: 480-727-2124

General information: Contact Trademark Licensing for additional assistance.


Trademark Licensing

Arizona State University

1551 S Rural Rd #1102