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Training and tools

Summer Camp

Summer Camp 2024

Can you believe it’s been over eight weeks since Summer Camp 2024? In that time, a new semester has started, over 700 notes of colleague-to-colleague affirmation and gratitude cards have reached the community, and it’s been such a collective belly laugh to see how Summer Camp swag has been incorporated into your day-to-day work. But you don’t have to let the warm glow of Camp fade away - captured Summer Camp sessions are now available in the ASU Brand Library.
 
  • Looking for a refresher on ASU rankings before the next ranking announcement? Got you.
  • Want to re-live the Best of Brand? Watch it now.
  • Need a reminder of the top university initiatives? Look no further.
  • Looking for one of the many hands-on workshops? Well, workshops were offered as an in-person experience - sign up early next year!
Need access to ASU Brand Library? Or need access for a vendor? Find more information on the brand guide! 

Day 1

Tuesday, July 16

  In-person at the Downtown Phoenix Campus

  8:30 a.m. – 4:30 p.m.

8:30 a.m. – 9:00 a.m.

9:00 a.m. – 9:50 a.m.

Speaker
Graham Rossini, Athletics director, SDA Vice President Office

Description

There is a sense of excitement and change in college sports and ASU is ready for the future ahead. Connect with Athletics Director Graham Rossini to explore how you and your units are critical to unleashing the power of ASU and making a successful transition to the Big 12, supporting student-athletes and building a one-of-a-kind of experience for students, families and fans.

Session type: Keynote in-person

Level: All

Building: Beus Center for Law and Society 

Room: 141, Armstrong Great Hall 

 

View presentation View recording

 

10:00 a.m. – 10:50 a.m.

Speakers
Laura Vreeland, Senior director, recruitment communications, Academic Enterprise Communications
Brad Baertsch, Senior director, undergraduate domestic and international recruitment, Admission Services

Description

Learn how AE Communications works with admissions to develop a direct high school student communication strategy from lead generation to day one.

Level of session: Foundations

Category: Recruiting and admissions, Marketing strategy

Building: Beus Center for Law and Society 

Room: 141, Armstrong Great Hall

Presentation deck View recording

Speakers
Sebastian Carrillo, Universidad San Francisco de Quito, Ecuador, Univision reporter

Colton Shone,The Navajo Nation, 3TV Arizona’s family morning anchor

Debra Krol, Arizona republic, indigenous affairs, reporter for climate, Culture and Commerce


Description
Different cultures and groups respond to different approaches and protect their portrayal in the media. So, how can communicators best engage Spanish, Indigenous and other niche media outlets? Learn the best techniques to enlist from panelists representing the Spanish and Indigenous press, science, and other trade media.

Level of session: Foundations

Category: Media relations

Building: Beus Center for Law and Society

Room: 450

Presentation deck View recording

Speakers
Jason Franz, Assistant director, marketing and communications, Strategic Marketing and Communications
Glenn Fuller, Digital media specialist, ASU Outreach Hub, ASU Enterprise Partners

Description

How do you get the most value for your paid marketing strategy? By honing in on your audience. Learn how to use digital media to geotarget and geofence a specific audience “captive” to your messaging through a case study and other examples with the Julie Ann Wrigley Global Futures Laboratory.

Level of session: Leveling up

Category: Strategy, Recruiting and admissions

Building: Beus Center for Law and Society

Room: 442

Presentation deck

Speakers
Christina Ngo, Executive director, Office of University Affairs
Caroline Pernat, Management intern, Office of University Affairs

Description

Social embeddedness, a term coined by President Michael M. Crow upon arriving at ASU, is one of the nine design aspirations. Your expertise in marketing and communication directly contributes to ASU's evidence-gathering for prestigious rankings, recognitions and partnerships with our community. Discover this design aspiration to develop what it means when we say that ASU is the prototype for the New American University. By the end of the session, participants will leave feeling empowered and inspired to integrate social embeddedness into their work and elevate ASU's profile as a leader in socially conscious communication.

Level of session: Foundations

Category: Marketing strategy

Building: Beus Center for Law and Society

Room: 544

Presentation deck

Speakers
Yammell Kim, Senior affinity programs coordinator, ASU Outreach Hub, ASU Enterprise Partners
Andrew Carey, Assistant vice president, alumni engagement, ASU Outreach Hub, ASU Enterprise Partners

Description

Did someone say SecretWord? This session will focus on how you and your unit can leverage Sun Devil Rewards — ASU’s loyalty program, to engage alumni, parents and students through unique app content and experiences.

Level of session: Foundations

Category: Student engagement, Alumni and donors

Building: Thunderbird 

Room: 335

Presentation deck

11:00 a.m. – 11:50 a.m.

Speaker
Carlos Samano Ramirez, Senior director, strategic enrollment and retention communications, EdPlus at ASU

Description

We have seen ASU's ever-expanding enrollment numbers, but how does recruitment work for ASU Online? Who is the ASU Online student, and what communications do they receive? Discover how we can increase our collaboration with EdPlus to enroll more ASU Online students and boost enrollment.

Level of session: Foundations

Category: Recruiting and admissions, Communications

Building: Beus Center for Law and Society 

Room: 141, Armstrong Great Hall

Presentation deck View recording

Speakers
Paul Gediman, Executive director, marketing and advancement, MLF Teachers College
Cristy Guleserian, Executive director, Principled Innovation, MLF Teachers College

Description

Learn how the collaborative journey of the Marketing and Advancement and Principled Innovation teams brought this framework to the Mary Lou Fulton Teachers College.

Level of session: Foundations

Category: Community updates, Marketing strategy

Building: Beus Center for Law and Society

Room: 442

Presentation deck

Speakers
Jory Butters, Director, events and programs, ASU Alumni Association
Kaitlin Catalfio, Events manager, Office of University Events and Protocol

Description

The ASU Alumni Association hosts the official Sparky's Touchdown Tailgate before each home football game. Discover how we can collaborate to craft customized activities within the tailgate tailored for students and alumni. Gain access to the resources and support needed to launch an unforgettable Gameday experience for all attendees.

Level of session: Foundations

Category: Events, Alumni and donors

Building: Beus Center for Law and Society

Room: 450

Presentation deck View recording

Speaker
Ashley Erbes, Associate director, strategic marketing and communication, Edson College of Nursing and Health Innovation

Description

Hear how Edson College developed its own Speakers Bureau to promote the college to internal and external audiences through free-of-charge services.

Level of session: Foundations

Category: Events, Marketing strategy

Building: Thunderbird 

Room: 335

Presentation deck

Speaker
Lisa Molloy, Project manager, ASU Prep Digital
Elaine Miller, Project manager, automation, Knowledge Enterprise  

Description

Learn the principles and strategies essential for successful project management. This session will guide attendees through the core aspects of project management, including integrating technology to enhance efficiency and effectiveness.

Level of session: Foundations

Category: Events, Project management

Building: Beus Center for Law and Society

Room: 544

Presentation deck

1:00 p.m. – 1:50 p.m.

Speakers
Samantha Chow, Photographer, Media Relations and Strategic Communications
Nathan Levang, Student video editor, Media Relations and Strategic Communications
Christopher Goulet, Video production assistant, Media Relations and Strategic Communications

Description

Video consumption and creation are becoming more accessible to everyone. This presentation will walk you through social media video creation basics using only a phone while sparking creativity with fun, effective and innovative ideas.

Level of session: Foundations

Category: Visual creative

Building: Beus Center for Law and Society 

Room: 141, Armstrong Great Hall

Presentation deck View recording

Speakers
Penny Walker, Director, news and strategic communications, Media Relations and Strategic Communications
Diane Boudreau, Director, editorial team, Strategic Marketing and Communications
David Rozul , Manager, marketing and communications, School of Molecular Sciences

Description

What makes for a good news article intro? Are we still using the upside-down pyramid style of story structure? And why the heck is it spelled “lede”? Learn the answers to these questions and more as we discuss ways to grab readers’ interest while getting to the point and serving your stakeholders.

Level of session: Leveling up

Category: Writing, Communications 

Building: Beus Center for Law and Society 

Room: 450

Presentation deck 

Speakers
Lisa Molloy, Project manager, ASU Prep Digital
Jaron Neal, Senior program manager, Education Outreach Student Success

Description

ASU has adopted Principled Innovation as our ninth Design Aspiration, but what is it, and how can we use it? Learn from ASU Prep and Education Outreach and Student Success teams, which have been Practicing Principled Innovation in their work, made sense of it and learned valuable lessons along the way.

Level of session: Foundations

Category: Marketing strategy, Community updates

Building: Beus Center for Law and Society 

Room: 442

Presentation deck

2:00 p.m. – 2:50 p.m.

Speaker
Jonathan Carroll, Senior director, marketing technology, ASU Outreach Hub, ASU Enterprise Partners

Description

Discover how the ASU Brand team’s new GA4 sub-property, dedicated to understanding the outreach activities and associated web traffic, leads prospective students to start an application to ASU. Learn which activities drive application starts at the college level to understand the impact of our communications, media and other outreach efforts.

Level of session: Foundations

Category: Data and analytics

Building: Beus Center for Law and Society 

Room: 141, Armstrong Great Hall

Presentation deck View recording

Speakers
Perri Collins, Social media specialist, W. P. Carey Marketing and Communications

Description

Discover the alchemy behind crafting a LinkedIn page tailored to your ASU unit. Led by page administrators from Knowledge Enterprise, Core Research Facilities, the W. P. Carey School of Business and ASU Economic Development, delve into proven and innovative approaches to elevate your unit's LinkedIn presence. From targeted content strategies to engagement techniques, gain practical insights and actionable tips to drive meaningful connections that get results. Unlock the potential of LinkedIn for your ASU unit and carve out a digital identity.

Level of session: Foundations

Category: Social media

Building: Beus Center for Law and Society

Room: 544

Presentation deck

Speaker
Andrea Stark, Assistant director, Provost University Center

Description

In today’s digital age, engaging our students requires innovative communication strategies that align with their everyday habits. This session focuses on how the ASU community can leverage text messaging, a tool ubiquitous among students, to enhance engagement, provide support and foster a sense of community. We'll explore effective strategies for integrating SMS into student outreach, ensuring privacy and optimizing communication. Learn from successful case studies, get hands-on with SMS tools and leave equipped to enhance interaction and support through texts.

Level of session: Foundations

Category: Student engagement, Communications

Building: Beus Center for Law and Society

Room: 442

Presentation deck

Speaker
Adam Pierno, Managing director, Enterprise Brand Strategy and Management 
Cindi Farmer, Senior director, content and creative, Academic Enterprise Communications


Description
Want to know why ASU’s brand is so bold and clear? Research. Sometimes, it takes creating dozens of images and messages to get to the right handful to create the ASU tone. Cindi Farmer of AE Comms and Adam Pierno of the Brand team introduce some of the key research that leads to creative breakthroughs.

Level of session: Foundations

Category: Visual creative, Marketing strategy

Building: Beus Center for Law and Society

Room: 450

Presentation deck

Speakers
Meredith Hottinger, Partner lead, Google
Ananya Jha, Partner lead, Google

Description
Get to know how AI is impacting/evolving marketing strategy and what Google is bringing to the table to guide marketers towards their business goals.

Level of session: Leveling up

Category: Artificial intelligence

Building: Thunderbird 

Room: 335

3:00 p.m. – 4:30 p.m.

Speakers
Morgan Harrison, Vice president, ASU Alumni Association
Alumni Association Event Team

Description

Join members of the ASU Alumni Association for personalized event planning assistance. Whether you envision a small gathering or a grand affair, we're here to provide guidance. Bring your event ideas and collaborate with the team to refine them, identify potential challenges and craft a solid framework for your upcoming event. The Alumni team is ready to sit down with you and provide individualized guidance to ensure your event is seamless.

Level of session: Foundations

Category: Events, Alumni and donors

Building: Beus Center for Law and Society

Room: 450

Presentation deck 

Speaker
Abby Zufelt, Clinical assistant professor, Journalism and Mass Communication

Description

Join professors of practice and students from the Cronkite Agency, a student-powered strategic communications firm housed within the Walter Cronkite School of Journalism and Mass Communication, as they delve into the art of guiding student workers to become strategic communicators. During this workshop, we'll equip you with the tools and strategies to effectively prepare your student workers to become brand ambassadors, from building calendars and crafting compelling media pitches to mastering the art of storytelling. Don't miss this opportunity to empower your student workers and elevate your institution's brand presence.

Level of session: Leveling up

Category: Student engagement, Marketing strategy

Building: Beus Center for Law and Society

Room: 442

Presentation deck

Speaker
Lev Gonick, Chief information officer 

Description

In this session, Lev Gonick, chief information officer, will share insights into ASU's groundbreaking AI initiatives, highlighting key collaborations with industry leaders and innovative projects that are shaping the future of learning, research and work.

Level of session: All

Category: Artificial intelligence, Marketing strategy

Building: Beus Center for Law and Society

Room: 141, Armstrong Great Hall

Presentation deck View recording

Day 2

Wednesday, July 17

  Virtual | Zoom link

  9:00 a.m. – 4:30 p.m.

9:00 a.m. – 9:50 a.m.

Hosted by
Jill Andrews, Vice president and chief brand officer, Enterprise Brand Strategy and Management

Description
In a flash round, discover the most important topics in branding, marketing and communications for the year ahead.

Session type: Presentation

Level: All

Presentation deck

 

10:00 a.m. – 10:50 a.m.

Speakers
Jonathan Carroll, Senior director, marketing technology, ASU Outreach Hub, ASU Enterprise Partners
Robert Ewing, Director, client solutions, ASU Outreach Hub, ASU Enterprise Partners
Andrew Parker, Marketing analytics specialist, EdPlus at ASU

Description
In this session, learn how A/B testing, personalization and retargeting can improve campaign conversion using tools such as Optimizely. This informative session is for those who haven’t run A/B tests before or those exploring new ways to leverage personalization and A/B testing in their digital marketing efforts.

Level of session: Foundations

Category: Web, UX

 Presentation deck View recording

Speaker
Lisa Manning, Project manager, EdPlus at ASU

Description

Hear how Dreamscape Learn teams have been Practicing Principled Innovation in their own work, made sense of it and learned valuable lessons along the way.

Level of session: Foundations

Category: Community updates, Marketing strategy

 Presentation deck View recording

Speakers
Anna Consie, Director, creative and brand strategy, Enterprise Brand Strategy and Management
More presenters announced soon.

Description
Learn about the current state of academic programs offered at the California Center in Los Angeles and how communications teams are balancing new programs with online and campus-based strategies.

Level of session: All

Category: Recruiting and admissions, Marketing strategy

 Presentation deck View recording

11:00 a.m. – 11:50 a.m.

Speakers
Jennifer Jurewicz, Web manager, engineering communications, Ira A. Fulton Schools of Engineering
Kristin Gasser, Web application developer (IT), engineering communications, Ira A. Fulton Schools of Engineering

Description

Learn how to conduct a valuable website content audit — a key tool for making a business case for any web content project. An audit is also the first step in a major website redesign or upgrade, and we'll show you how to use it to plan the page migration process.

Level of session: Foundations

Category: Web, UX, Marketing strategy

 Presentation deck View recording

Speakers
Joan Barnes, Assistant teaching professor, CISA - School of Applied Professional Studies

Description

This presentation dives into the diverse landscape of project management methodologies, focusing on Waterfall, Agile and Hybrid. It is designed to equip participants with a deep understanding of different project management frameworks and the practical tools that accompany them.

Level of session: Leveling up

Category: Project management

 Presentation deck View recording

Speaker
Kristin Hersant, Global marketing officer, Learning Enterprise

Description
As ASU expands its global footprint in FY25, there are a number of new and exciting ways that units, schools and colleges can partner with Learning Enterprise to accelerate pathways into degrees. This lively and interactive session will inspire you about new ways to raise awareness and drive demand for your undergraduate and graduate degree programs.

Level of session: All

Category: Community updates, Recruiting and admissions

 Presentation deck View recording

Speakers
Lisa Robbins, Assistant director, ASU News, Media Relations and Strategic Communications
Emma Greguska, Editor, Media Relations and Strategic Communications
Mara Michael, Utility editor, Media Relations and Strategic Communications
Penny Walker, Director, news and strategic communications, Media Relations and Strategic Communications

Description

What’s new with the redesigned ASU News? Learn about our new snazzy features, including sidebars and better navigation. Also, get a refresher on the kinds of stories we’re looking for, messaging priorities and the new workflow for pitching stories. Bring your questions, as there will be time at the end of the session to work on uploading stories with editors to assist.

Level of session: Leveling up

Category: Communications, Media relations

 Presentation deck View recording

Speaker
Sasha Anaya, Marketing copy writer, MLF Teachers College

Description

At a time when using AI and online resources for content creation is more popular than ever, digital technology can feel antithetical to writers. However, technology can, and should, be an instrument to support and empower writers; from creating compelling content to managing large amounts of qualitative work to streamlining productivity, various digital resources are available to improve your writing. In this session, discover resources to help you in every writing stage. We’ll look at free, web-based tools to curate a personalized “digital toolkit” that partners with Google Suite.

Level of session: Foundations

Category: Writing

 Presentation deck View recording

12:00 p.m. – 12:50 p.m.

Speakers
Amanda Gulley, Chief, product and user experience (UX) design, EdPlus at ASU
Ditmara Turner, Director, Information technology services, Office of University Provost
Jody Miller, Director, Information technology services, Academic Enterprise Communications

Description

Explore the transformative project that united multiple teams to develop a new admissions application, blending technology and teamwork for enhanced student experiences. Learn the strategies to implement similar innovations in your unit.

Level of session: All

Category: Web, UX, Recruiting and admissions

 Presentation deck View recording

Speakers
Stacy Bertinelli, Senior marketing manager, ASU Outreach Hub, ASU Enterprise Partners
Julie Krell, Associate vice president, marketing solutions, ASU Outreach Hub, ASU Enterprise Partners
Lindsy Manning, Executive director, campaign, Enterprise Partners, Outreach Hub

Description

ASU is preparing to launch its next comprehensive fundraising campaign, Changing Futures: For Arizona. For the world. Join this session to get inspired and activate the campaign in your unit. You’ll gain a deeper understanding of the campaign and be among the first to gain access to the new materials.

Level of session: Foundations

Category: Alumni, Donors

 Presentation deck View recording

1:00 p.m. – 1:50 p.m.

Speaker
Kathy Marks, IT accessibility coordinator, UX design, Enterprise Technology

Description
Accessible web development is grounded on a few principle concepts: Accessibility API, Semantic HTML, ARIA, and Accessible CSS and JS for Custom Components. Once developers see the big picture of how these basic concepts fit together, accessibility makes more sense. This session will explain how more accessibility information and specific use cases are easier to navigate when you understand how these parts come together.

Level of session: Leveling up

Category: Web, UX

Presentation deck View recording

Speakers
Melissa Bordow, Senior content manager, Enterprise Partners, Outreach Hub
Renae Hintze, Content marketing specialist, Enterprise Partners, Outreach Hub
Leigh Farr, Senior editor, Enterprise Brand Strategy and Management
Andrea Hodges, Graphic Designer, Principal, Enterprise Brand Strategy and Management

Description
What if you could give feedback your team loves? Reviewing others’ work and providing feedback is a skill. Yet, as managers, leaders and team members, our roles often require us to do this without guidelines or context. Learn how to adopt a winning reviewer’s mindset to challenge subjectivity and give clear, informed feedback that is well-received and leads to successful outcomes. 

Level of session: Foundations

Category: Professional development, Writing

Presentation deck View recording

Speakers
Penny Walker, Director, news and strategic communications, Media Relations and Strategic Communications
Lindsay Kinkade, Managing director, creative strategy, Enterprise Brand Strategy and Management
Kari Redfield, Managing editor, Enterprise Brand Strategy and Management

Description
What drives the editorial for ASU News and ASU Thrive? What makes a good story pitch? It comes down to news stories that deliver valuable information for readers. In this session, learn how to ensure your story pitch demonstrates impact, scale and specifics.

Level of session: All

Category: Communications, Strategy

Presentation deck View recording

Speakers
Melissa Pizzo, Associate vice president, financial aid and scholarship services, Academic Enterprise Enrollment
Melissa Heinrich, Assistant vice president, financial aid and scholarship services, Academic Enterprise Enrollment
Kimberly Quinn, Assistant director, student finances communications, Academic Enterprise Communications

Description

Learn how ASU informs students about the over $1B in financial aid processed each fall.

Level of session: Foundations

Category: Recruiting and admissions

Presentation deck View recording

Speaker
Hyde Groat, Graphic design specialist, Enterprise Technology

Description

Join us for an insightful session to explore Canva's game-changing creative toolkit features. Discover how to enhance your workflow using brand kits and Canva’s Magic Studio, and learn about the benefits of using Canva for collaborative projects. We'll also discuss tips and tricks from this year’s Canva Conference. Explore the possibilities of creative work with Canva.

Level of session: Foundations

Category: Visual creative

Presentation deck View recording

2:00 p.m. – 2:50 p.m.

Speakers
Cameo Hill, Senior web platforms engineer, Enterprise Technology
Audrey Brockhaus, Drupal developer senior, web development consulting, Enterprise Technology

Description

Get to know the ASU Drupal CMS distribution Webspark 2. In this session, we will present an overview of the front and back end, Unity design system, webspark modules/react components, web hosting with Pantheon, and how to build and launch a WS2 site at ASU.

Level of session: Foundations

Category: Web, UX

Presentation deck View recording

Speakers
Leigh Farr, Senior editor, Enterprise Brand Strategy and Management
Sharon Enck, Senior copywriter, Enterprise Brand Strategy and Management
Terry Kaiser Borning, Web developer senior, Web Development Consulting, Enterprise Technology

Description

In this fun, fast-paced session, discover what it takes to become an ASU Events group power user and gain access to edit other users’ events. Also, get the latest updates on applying time zones to events around the country and explore what it takes to post ultra-clickable images and copy. Drive visitors to your events and make navigating the ASU Events system even easier.

Level of session: Leveling up

Category: Events

Presentation deck View recording

Speakers
Sarah Hough, Executive director, Enterprise Brand Strategy and Management
Alysia Henriquez, UX/UI designer, Enterprise Brand Strategy and Management

Description

As ASU’s Unity Design System continues to evolve, we're implementing a new way to explore the ASU UI Kit which will help maintain all UDS components and guidelines for everyone to easily reference and access. Our new and improved UI Kit can help bridge the gap between design and development and help form a source of truth across all of ASU to create a more cohesive design system.

Level of session: Foundations

Category: Web, UX

Presentation deck View recording

Speaker
Ashley Erbes, Associate director, strategic marketing and communication, Edson College of Nursing and Health Innovation

Description

Hear how Edson College's Marcom team seamlessly integrated the alumni office into its operations to produce cross-collaborative projects and initiatives that benefit all.

Level of session: Foundations

Category: Marketing strategy, Professional development

Presentation deck View recording

3:00 p.m. – 4:30 p.m.

Speaker
Qa'ed Mai, Director, creative strategy, Academic Enterprise Communications

Description

Have you ever wanted to learn After Effects and need a little motivation to get started? Learn from lifelong Sun Devil and self-proclaimed After Effects geek on how to do a handful of basic effects: title cards, basic CG, and lightsabers in some practical walkthroughs.

Level of session: Leveling up

Category: Visual creative

Presentation deck View recording

Speakers
Michael Sanchez, Photojournalist, creative and communications, Enterprise Technology
Lindsay Kinkade, Managing director, creative strategy, Enterprise Brand Strategy and Management

Description

This session will focus on the concepts and best practices for using artificial intelligence in ASU design and illustration. From ideation to near-final art, we will look at experiments and opportunities to incorporate AI into creative work. We will discuss its ethical use, how art is labeled and the guidelines moving forward.

Level of session: Leveling up

Category: Visual creative

presentation deck View recording

Day 3

Thursday, July 18

  Virtual | Zoom link

  9:00 a.m. – 4:30 p.m.

9:00 a.m. – 9:50 a.m.

Speaker
Nathalie Nahai, Expert in psychology, persuasive tech and human behaviour

Description

Popular speaker from 2020, Nathalie Nahai, returns to speak to the state of doubt in the current climate. Focused specifically on prospective students and their journey into higher learning this session will review some of the core psychological factors that stop people from making big decisions and ways to overcome these barriers – using ASU products and pushing forward current messaging.

Session type: Virtual keynote

Level: All

View recording

10:00 a.m. – 10:50 a.m.

Speaker
Mina Jafarpoor, Program director, University College Office Dean, Principled Innovation Academy

Description
Learn how the team at the Principled Innovation Academy at University College has been practicing Principled Innovation in their work, making sense of it, and the valuable lessons they learned along the way.

Level of session: Foundations

Category: Community updates, Marketing strategy

Presentation deck View recording

Speakers
Monica Ballesteros, Social media manager senior, Enterprise Brand Strategy and Management
Morgan Bircher, Social media manager, Media Relations and Strategic Communications
Kyler Litson, Social media specialist, Strategic Marketing and Communications

Description

🤔 Are you constantly wondering what to post next on social media?

😱 Are you having trouble coming up with the next post or video?

💡 Then this session is for you!

Join us for actionable strategies and tips to help you take your content planning to the next level!

Experts from ASU’s Media Relations and Strategic Communications, Outreach Hub, Knowledge Enterprise and Brand and Strategy team will share valuable insights on developing your content calendar while identifying your target audience, supporting your goals and objectives and aligning with ASU’s messaging and values. Our expert speakers will also share the best tips and tools they use to plan content for their accounts.

Whether you are a seasoned professional or new to ASU, this session will give you practical tips and best practices to elevate your social media content planning strategy.

Level of session: Foundations

Category: Social media

Presentation deck View recording

Speaker
Adam Pierno, Managing director, Enterprise Brand Strategy and Management

Description

If you’re unsure where to start with your upcoming media plan, look no further. The ASU Outreach Hub and Brand team will show you the blueprint of a successful plan. Carolyn Wood and Adam Pierno merge technical details with message alignment, which helps create dozens of successful campaigns each year.

Level of session: Leveling up

Category: Marketing strategy

Presentation deck View recording

Speakers
Jonathan Carroll, Senior director, marketing technology, ASU Outreach Hub, ASU Enterprise Partners
Ashley Bates, Associate UX researcher, Enterprise Brand Strategy and Management

Description

Come learn about the data layer in ASU’s web standards and how to better understand engagement with even the smallest element of your website. Discover how this can be applied to customer experience analysis, audience segmentation, and defining key events along the user journey.

Level of session: Leveling up

Category: Data and analytics

Presentation deck View recording

11:00 a.m. – 11:50 a.m.

Speaker
Kristin Hersant, Global marketing officer, Learning Enterprise
Jason Marcuson, Executive director of Enterprise Education, Learning Enterprise

Description
As the most innovative university in the U.S. for nine years running, ASU has a lot to offer — and it certainly doesn’t end when students graduate. Learn about new offerings that will enable you to deliver a lifetime of continuous value to your alumni.

Level of session: All

Category: Alumni

Presentation deck View recording

Speakers
Robert Lyman, Senior director, digital engagement strategy, Academic Enterprise Communications
Ally Schellhase, Social media manager, AE Communications

Description

Learn how AE Comms shifted Devil 2 Devil from Slack to Discord and how you can get involved to create a community for admitted students.

Level of session: Foundations

Category: Recruiting and admissions

Presentation deck View recording

Speakers
Veronica Sanchez, Director, media relations, Media Relations and Strategic Communications
Gabriella Kemp, Senior media relations officer, Media Relations and Strategic Communications

Description

Add depth to your student profile stories by asking deeper background questions. Explore ways to incorporate ASU’s charter into your story by strengthening your curiosity and discovering accounts of struggle, culture and barriers to attending college.

Level of session: Leveling up

Category: Media relations

Presentation deck View recording

Speakers
Tina Miller, Senior marketing director, foundational learning, Learning Enterprise
Annie Davis, Co-director, creative and communication, Enterprise Technology
Emily Beach, Director of communications, marketing and communications, W. P. Carey School of Business
Kelly DeVos, Communications specialist, engineering communications, Ira A. Fulton Schools of Engineering

Description

This is more than an academic dialogue; it's an exploration of how ASU is leading the conversation on AI in higher education to craft compelling narratives that engage, inform and inspire communities across multiple disciplines. Join us for a panel discussion exploring the dynamic AI storytelling world at Arizona State University.

Level of session: Leveling up

Category: Artificial intelligence, Marketing strategy

Presentation deck View recording

Speakers
Claire Slattery, Senior manager marketing data analytics, ASU Outreach Hub, ASU Enterprise Partners
Pamela Zager-Maya, Director, creative strategy and branding, ASU Outreach Hub, ASU Enterprise Partners

Description

Learn how media strategy defines creative communication for ASU Online’s 300+ programs. We will unveil the new creative campaign developed for ASU Online and how we use photography to position the brand. Plus — we’ll share what we learned from the FY24 media strategy and how we will apply that in FY25.

Level of session: Leveling up

Category: Marketing strategy

Presentation deck View recording

12:00 p.m. – 12:50 p.m.

Speakers
Lindsay Kinkade, Managing director, creative strategy, Enterprise Brand Strategy and Management
Sarah Hough, Executive director, digital creative, Enterprise Brand Strategy and Management

Description

Building off last year’s sessions introducing the new ASU font and updated secondary color palette, join us to gain a deeper understanding of how these tools have been successfully used in creative and made ASU more meaningful to those we serve.

Level of session: Foundations

Category: Visual creative, Standards and management

Presentation deck View recording

Speaker
Emilee Trieckel, Senior project manager (AIA Fellow), University College Office Dean

Description

The Arizona Innovation Alliance, an initiative of ABOR that seeks to increase collaboration among our three state public universities, presents new research on how Arizona students and families perceive higher education in our state. Arizona residents in low-income and rural communities were surveyed, utilizing qualitative and quantitative research, on college attendance, interest, key barriers to applying, and preferences in communications and resource needs. While they need more support, the research demonstrates that Arizonans do want to attend college.

Level of session: Foundations

Category: Recruiting and admissions, Perception research

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1:00 p.m. – 1:50 p.m.

Speakers
Robert Lyman, Senior director, digital engagement strategy, Academic Enterprise Communications
Natalie Goebig, Senior director, strategic communication initiatives, Academ Enterprise Communications 

Description

Join us for a special announcement about the future of ASU Open Door.

Level of session: Foundations

Category: Events, Recruiting and admissions

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Speakers
Crystal Gustavson Miller, Director, Office of University Provost
Andrea Stark, Assistant director, Office of the University Provost
Jennifer Graf, Creative designer, Provost University Center

Description

This session will explore a collaborative journey of redesigning the Sunny chatbot mark — a project aimed at aligning with the iconic ASU brand while ensuring it complements, rather than competes with, existing university logos and the beloved Sparky mascot. This initiative was a model of cross-functional collaboration, drawing on the strengths and insights of two creative teams at ASU. We delved deep into the brand's current landscape through rigorous research and actively engaged our community through staff consultations and student feedback, employing surveys to capture their voices. Learn about the challenges we faced, the breakthroughs we achieved, and the iterative design process that led to a resonant and cohesive new identity for Sunny chatbot. This session will provide valuable insights into effective brand alignment strategies and the power of community involvement in design projects.

Level of session: Foundations

Category: Visual creative, Student engagement

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Speakers
Monica Ballesteros, Social media manager senior, Enterprise Brand Strategy and Management
David Murray, Social media producer, Enterprise Brand Strategy and Management
Jessica Ferland, Marketing and communications manager, Strategic marketing and communications, Knowledge Enterprise
Perri Collins, Social media specialist, W. P. Carey Marketing and Communications

Description

Beyond the likes, shares, and comments lies a wealth of valuable data waiting to be unlocked.

“Introduction to Social Media Analytics” is a presentation designed to demystify the world of social media data analysis and empower you with the skills to harness its potential.

You will learn the meanings behind social media analytics terms, discover how the ASU Brand team uses the enterprise tool Hootsuite to take their content to the next level and hear from some unit leaders from WP Carey and KE about how they utilize analytics to help grow and engage with their audiences.

By the end of the session, attendees will have a solid foundation in social media analytics and the confidence to navigate the ever-evolving landscape we are all a part of.

Level of session: Foundations

Category: Data and analytics, Social media

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2:00 p.m. – 2:50 p.m.

Speakers
Lisa Molloy, Project manager, ASU Prep Digital
Radley Masinelli, Project manager senior IT, EdPlus 

Description
This comprehensive training session delves into the Agile Project Management methodology. The session is designed to cover both the philosophical and practical aspects of Agile, showcasing how it differs from traditional project management approaches and emphasizing its benefits in modern project environments.

Level of session: Leveling up

Category: Project management

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Speakers
Scott Brenden, Planning analyst principal, Office of University Provost
Cindi Farmer, Senior director, content and creative, Academic Enterprise Communications
Adam Pierno, Managing director, Enterprise Brand Strategy and Management
Pamela Zager-Maya, Director, creative strategy and branding, ASU Outreach Hub, ASU Enterprise Partners

Description

ASU is repeatedly ranked #1 in areas that matter, but you already knew that. What you may not know is how the key rankings are generated and reported, how they’re selected for promotion by the ASU brand, their impact on your unit, and the teams behind the work. Meet the cross-university team from AE Comms, ASU Online, the Brand team and the Provost Office, who help curate and coordinate our many rankings.

Level of session: Foundations

Category: Standards and management, Marketing strategy

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Speakers
Andrew Carey, Assistant vice president, alumni engagement, ASU Outreach Hub, ASU Enterprise Partners
Jennifer Zhou, Manager, international alumni engagement, Enterprise Partners, Outreach Hub

Description

Fostering strong global alumni connections is crucial for universities. This session provides a comprehensive look at tailored engagement strategies for two key regions — the Middle East/North Africa, MENA, and Asia. We will share insights from alumni initiatives across diverse cultural contexts and through case studies, attendees will learn best practices for:

  • Optimizing communication channels and platforms aligned with audience preferences in each region (e.g. social media, email, in-person events).
  • Executing impactful digital campaigns and engagement opportunities tailored to the unique MENA and Asian markets.
  • Strategies for aligning stakeholders and fostering a cohesive approach to global alumni engagement efforts.

Level of session: Leveling up

Category: Alumni, Donors

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3:00 p.m. – 4:30 p.m.

Speakers
Cameo Hill, Senior web platforms engineer, Enterprise Technology
Audrey Brockhaus, Drupal developer senior, web development consulting, Enterprise Technology

Description
Learn how to create a local copy of your Webspark 2 site using Rancher and DDEV. Get up to date on best practices, platform gotchas, performing updates and troubleshooting common issues.

Level of session: Foundations

Category: Web, UX

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Speakers
Jonathan Carroll, Senior director, marketing technology, ASU Outreach Hub, ASU Enterprise Partners
James Hedges, Marketing data science director, Data analysis and insight, ASU Outreach Hub, ASU Enterprise Partners
Aniket Majumdar, Director, data science, ASU Outreach Hub, ASU Enterprise Partners

Description
GA4 has great embedded AI solutions, but what if you want to do more with this behavioral data with your own applied AI? How can we iterate quickly for faster proof-of-concept ML models? Come learn how ASU’s Joint Technical Plan with Google has built solutions on the Google Cloud to use this valuable data set for your predictive and classification models.

Level of session: Expert

Category: Data and analytics, Artificial intelligence

Presentation deck View recording

Day 4

Friday, July 19

  In-person at the ASU Polytechnic campus 

  8:30 a.m. – 2:00 p.m.
 

9:00 a.m. – 9:50 a.m.

Speakers
Matt Lopez, Deputy vice president, Admission Services
 

Description
With the value of a degree in question, a turbulent global environment, a pending enrollment cliff, and other unforeseen disasters ahead, learn how ASU’s got this.

Level of session: All

Category: Recruiting and admissions

Building: Union 1

Room: Ballroom A and B

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10:00 a.m. – 12:00 p.m.

Speakers
Kyle Pendley, Assistant director, Print and Imaging Lab, Enterprise Brand Strategy and Management
Lindsay Kinkade, Managing director, creative strategy, Enterprise Brand Strategy and Management

Description

The Print Lab is constantly growing and changing to meet the evolving needs of the ASU enterprise. Come see what the Print Lab offers and use Print Lab materials to collage with us!

Level of session: Foundations

Category: Visual creative

Building: Technology Center 

Room: 117

Presentation deck

Speaker
Josh Belveal, Videographer, Media Relations and Strategic Communications

Description
A hands-on video workshop for intermediate-level video creatives with a focus on scene setup, camera movement, lighting best practices and on-set production techniques.

Level of session: Leveling up

Category: Visual creative

Building: Picacho (Lecture hall)

Room: 150

Presentation deck

Speakers
Trish Thiele-Keating, Assistant vice president, ASU Alumni Association
Parker Storry, Program manager, ASU Alumni Association 
Andrew Carey, Assistant vice president, alumni engagement, ASU Outreach Hub, ASU Enterprise Partners

Description

This interactive, fun and informative workshop will focus on leveraging data, tools and best practices to activate alumni. You’ll come away with a blueprint that enables more advanced engagement and outreach efforts, provides consistency in measuring participation and promotes collaboration and alignment across the enterprise. Led by the Outreach Hub in collaboration with other stakeholders, learn about strategies and tactics to effectively activate alumni in domestic and international markets in support of goals of the ASU Enterprise.

Level of session: Leveling up

Category: Alumni, Donors

Building: Peralta 

Room: 302

Presentation deck

Speakers
Adam Pierno, Managing director, Enterprise Brand Strategy and Management
Tamara Christensen, Founder, Idea Farm

Description

As a communicator, we are making the strongest possible case for our brand, school or unit. To prove our quality, we need undeniable facts. In the Brand Portfolio Management Group, those facts, called “reasons to believe,” are the information used to tell our story in the most compelling way. In this active workshop, Adam Pierno of the Brand team and Tamara Christensen of Idea Farm will help you develop and craft your reasons to believe.

Level of session: All

Category: Marketing strategy

Building: Peralta

Room: 306

Presentation deck

Speakers
Cristy Guleserian, Executive director, Principled Innovation, MLF Teachers College
Hannah Jennewein, Program manager, professional learning, MLF Teachers College
Enrique Borges, Program manager, community learning, MLF Teachers College

Description

The ASU Charter calls for inclusivity and accepting responsibility for the well-being of the communities we serve. The vision of our charter is what brought many of us to this university and is inherent in what we do as faculty and staff. The practice of Principled Innovation guides us to fulfill the call of our charter as we make decisions and take actions that affect the lives and learning of other people. This session invites you to explore what Principled Innovation looks and feels like in practice. We'll guide you through an immersive reflection to raise awareness of your practice of PI and provide an opportunity to connect with others to understand how they engage Principled Innovation.

Level of session: All

Category: Communications

Building: Peralta

Room: 314

Presentation deck

Speaker
Sasha Anaya, Marketing copy writer, MLF Teachers College

Description

The foundation for innovation is creativity, a skill that can enhance every role and help untether restrained potential. Creativity is crucial for organizations and marketing teams to stay relevant in a constantly evolving world. Although creativity is often approached as something a person either has or doesn't have, creativity and creative thinking are actually skills fostered through continued nurturing and development.
In this session, we’ll explore how people, particularly those in management or leadership roles, can actively curate environments and cultures that allow creativity to flourish. We’ll explore how existing habits or norms may be working against your creative goals and how you can gently recalibrate to achieve your desired goals and outcomes. Participants will receive actionable recommendations for developing creativity as a skill set individually and for teams or groups you lead.
Although there will be an emphasis on leadership, this session is valuable for any person interested in fostering creativity, regardless of what stage they’re at in their career.

Level of session: Foundations

Category: Professional development

Building: Union 1 

Room: Ballroom A and B

Presentation deck

Speakers
Auryan Ratliff, Director, creative and emerging technologies, EdPlus at ASU
Paul Alvarado, AI program manager, Enterprise Technology

Description

Join us for an interactive workshop aimed at unlocking ChatGPT's full potential. This event is ideal for both beginners and seasoned professionals interested in refining their AI skills. During the workshop, participants can explore some of ChatGPT's latest features and innovative use cases. A laptop and GPT Plus account are recommended, but not required. Don't miss this opportunity to enhance your understanding and skills with ChatGPT.

Level of session: All

Category: Artificial intelligence

Building: Peralta

Room: 301

Presentation deck

Day of logistics and accommodations

Parking

Downtown campus: Parking is reserved at Taylor St. Garage (EVB). Please work with your individual units to cover parking cost. 

Please note: Parking in Downtown Phoenix is extremely limited. We encourage attendees to plan to carpool, ride share or take advantage of the light rail and ASU intercampus shuttle bus system.

Polytechnic campus: Free parking at Red Lot 10

Accommodations and for your comfort

Elevators

Beus Center for Law and Society (BCLS): Located in the West building (where BCLS check in takes place).

Thunderbird School of Global Management (Thunderbird): Located across from the Haas Digital Global Forum.

Polytechnic campus: Located on the South side of Santan and Peralta buildings.

Bathrooms

Beus Center for Law and Society (BCLS): East building (where the Armstrong Great Hall and session rooms can be found). Bathrooms are located on each floor on the building’s South side (this includes a gender neutral/family restroom and water fountain with water bottle fill station).

Thunderbird School of Global Management (Thunderbird): Bathrooms are located on each floor on the building’s South side, exit left from the elevators (this includes a water fountain with water bottle fill station).

Polytechnic campus: Bathrooms can be found in the Student Union (this includes a gender neutral/family restroom and water fountain with water bottle fill station) and are centrally located in each building.

Wellness

Thunderbird School of Global Management (Thunderbird): Wellness/lactation rooms are located on the second and fourth floors (Room 232 and 432), exit right from the elevators. Meditation, prayer and ablution rooms are located on the second floor, exit right from the elevators.

Polytechnic campus: Wellness/lactation room is located within the Student Union. Requests for use can be made to the Mazevo system. If the attendee is not affiliated with ASU, an ASU affiliate can create the reservation for them.