Training and tools

Summer Camp

Recapping last year’s Summer Camp

In 2022, Summer Camp attendees were treated to sessions highlighting new secondary colors, a new font and new ways of thinking about the ASU brand, giving and digital giving, project management, SEO, data and insights, print services and how to work with agencies.

Offered as a hybrid event, the in-person days were held at two new spaces at ASU: the Rob and Melani Center for Planetary Health and the Mesa City Center.

Want to relive the magic of past camp topics? All session recordings from 2022 and earlier are available in Career Edge and the most recent presentation decks are linked below.

Virtual Day One

Welcome to camp! Important updates, news and future plans

Join VP and CBO of the ASU Brand Strategy and Management team, Jill Andrews, as we kick off Summer Camp 2022 with (you guessed it) exciting new updates for the brand — as well as other marketing and communications news and things to look forward to in the near future. You’ll also be hearing from ASU Outreach Hub Chief Outreach Officer, Ann Toca and Associate Vice President of Media Relations and Strategic Communications, Chris Fiscus.

Speakers

Jill Andrews, Vice president and chief brand officer, Enterprise Brand Strategy and Management
Chris Fiscus, Associate vice president, Media Relations and Strategic Communications
Ann Toca, Chief outreach officer, Outreach Hub

Presentation deck

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It's all brand to me

ASU has emerged as a different kind of university — one that serves learners at every stage of life. As ASU evolves in the future, how will the ASU brand evolve as well? In this session, you’ll be hearing from ASU leaders and special guest Maria Anguiano, executive vice president of ASU Learning Enterprise.

As the foundation for all ASU communications, the brand platform stays true to what is relevant and compelling to our growing audiences. Learn what’s new as the ASU Enterprise expands to reach more learners and constituencies. Discover how the platform supports your daily successes as you engage with diverse audiences.

Speakers

Maria Anguiano, Executive vice president, Learning Enterprise
Jill Andrews, Vice president and chief brand officer, Enterprise Brand Strategy and Management
Adam Pierno, Associate vice president of brand, Enterprise Brand Strategy and Management

Presentation deck

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Questions, questions, questions!

Who should I be talking to? … and how? … and why?” If these questions keep you up at night, one tool may put your mind at ease. Discover if you need a survey and how to design one that answers your most burning questions.

In this session, you'll learn more about:
• The research discovery process.
• Quantitative studies and survey design.
• Analysis, findings and their application.
• Typical costs and timeframes.
• How to engage with the ASU Enterprise Partners Strategic Insights and Planning team when you need a survey.

Claudine and Cheyenne are part of the Strategic Insights and Planning team at ASU Enterprise Partners. ASU Enterprise Partners supports ASU through resource raising, realty development, technology transfer, collaborative research and acceleration of ed-tech innovations in support of universal lifelong learning.

Speakers

Cheyenne Carolin, Manager, marketing research, Outreach Hub
Claudine Gravel-Miguel, Data science specialist, Outreach Hub

Presentation deck

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Best practices for email marketing

Email remains one of the most actionable, cost-effective marketing channels available. Learn what best practices still matter, and how to measure results and gain new insights that drive effective email marketing.

David is senior director of performance marketing at the ASU Enterprise Partners Outreach Hub. With nearly 20 years of experience working in the digital space, he is passionate about creating data-driven, cross-channel solutions that align brand vision with audience needs.

Speakers

David Gould, Senior director performance marketing, Outreach Hub

Presentation deck

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Elastic Enterprise Search: The new technology powering search on ASU sites

With the old Google Search Appliance on Google’s unsupported products trash heap, and its replacement (Google Custom Search Engine) unable to provide the search experience ASU stakeholders needed, ET leadership approved a change to Elastic Enterprise Search. In this session, get a crash course on this new tool and how you can start leveraging its advantages.

In this session, you will:
• Learn what Elastic Enterprise Search is and how Elastic products can fulfill ASU technology needs.
• Peek under the Elastic hood to see how it all works. (Be prepared for a satisfying serving of technical jargon soup.)
• See what tools Elastic administrators in ASU ET utilize when managing Elastic Enterprise Search. And what they can (and can’t) do with search results.
• Discover how you can use Elastic Enterprise Search to improve your site(s).
• Learn how and when you can request assistance for issues related to search results.

Enterprise Technology at ASU embraces its role as both an enabler and catalyst for advancing the vision and work of the New American University. Through their initiatives, ET is building a comprehensive and connected campus experience for our communities.

Speakers

Bryan Roseberry, Systems analyst senior, Enterprise Technology

Presentation deck

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The lone UX researcher’s secret weapon

When you’re a UX team of one, optimization is your best friend. Discover the tools you can harness to build more efficient processes that elevate your users’ experience.

In this session, you'll learn how to utilize:
• Templates.
• Repositories.
• Reporting standards.

Madison is a UX research manager at EdPlus. EdPlus is a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

Speakers

Madison Delaney, UX research manager, EdPlus at ASU

Presentation deck

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What makes them click: The ABCs of segmentation

Ever wonder what made you tap “Learn more” on that social media ad or open that website on your Google search? There's a strategy that allows us to place communications in front of the audience most likely to care: segmentation. Learn the ins and outs of this clever, targeted process.

In this session, you'll learn about:
• Data gathering — primary and secondary.
• Segmentation via business rules and its pitfalls.
• Robust segmentation methods.
• Creating lookalike audiences.
• How to request segmentation support from the new Strategic Insights and Planning team at ASU Enterprise Partners.

Aniket and Suprateem are member of the Strategic Insights and Planning team at ASU Enterprise Partners. ASU Enterprise Partners supports ASU through resource raising, realty development, technology transfer, collaborative research and acceleration of ed-tech innovations in support of universal lifelong learning.

Speakers

Suprateem Bhattacherjee, Data science specialist, Outreach Hub
Aniket Majumdar, Director, data science, Outreach Hub

Presentation deck

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Building websites with WordPress

Discover the products built and maintained by ASU Engineering to support WordPress website development. The Pitchfork theme and accompanying plugins are freely available to members of the university and could save you thousands of dollars in contracting external agencies for similar work.

In this session, we will:

Take a tour of the new WordPress block editor which makes building pages a breeze.
Address burning questions about how these tools came to be and why ASU Engineering uses WordPress instead of other tools like Webspark or Drupal.
Talk about support models, the product roadmap, open-source software and how to connect with others in the ASU WordPress community.

Steve is a WordPress web developer on the Ira A. Fulton Schools of Engineering Strategic Marketing and Communications team. The team prides themselves on "shouting awesome" to anyone who will listen as they tell stories of the school’s global pursuits, challenges and achievements. His "other duties as assigned" includes hanging out with Sparky during on-campus events and lending his voice to various ASU convocation ceremonies.

Speakers

Steve Ryan, Web application developer (IT), Engineering Communications

Presentation deck

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New school on the block: Creating Microlocal and fixed budget campaigns that resonate

As ASU expands its offerings to individuals across the U.S., how do we reach these learners? Discover the steps to effectively and strategically launch microlocal and fixed budget campaigns, with a targeted ad spend, that speak the language of your audience.

Victoria is the director of marketing for ASU Local, housed within ASU's Learning Enterprise. ASU Local is a complete redesign of the university experience, so students succeed in the three areas that we know matter most: college, career and life.

Carolyn is the senior director of media services at the ASU Outreach Hub, housed within ASU Enterprise Partners. The ASU Outreach Hub is dedicated to connecting more constituents in impactful ways using data-derived insights, integrated and collaborative approaches and advanced outreach techniques in support of the ASU Public Enterprise.

Speakers

Victoria Banuelos, Marketing director, Learning Enterprise
Carolyn Wood, Senior director, media services, Outreach Hub

Presentation deck

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Stop, in the name of social

You’re posting daily, managing comments and engaging with your audience … what’s missing? Every little thing counts when it comes to putting your best post forward. Before you schedule that content, add these game-changing steps to your prepublishing checklist.

In this session, you'll learn about:
• Creating UTM parameters.
• Optimizing thumbnail previews.
• Optimizing social accounts for search.
• And more!

Sarah, Monica and Marisa work together on the ASU Enterprise Brand Strategy and Management team. The Brand Strategy and Management team is ASU's central function dedicated to increasing the strength of the brand by improving perceptions of excellence, raising awareness and increasing pride across all ASU audiences.

Speakers

Monica Ballesteros, Senior manager, social media, Enterprise Brand Strategy and Management
Sarah Hough, Senior director of digital creative, Enterprise Brand Strategy and Management
Marisa Pieper, Social media specialist, Enterprise Brand Strategy and Management

Presentation deck

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Changing your pitch

The endless beat changes, collapsing media outlets and the emergence of things from Axios to Substack paid newsletters has changed the media relations game. This panel discussion will help communicators navigate a changing media landscape, perfect their next pitch and forge important relationships in order to tell the next great ASU story.

Chris leads the ASU Media Relations and Strategic Communications team. Prior to joining the university, he spent more than a decade at leading national marketing agencies based in Phoenix. He's led teams that worked video game launch events in New York City and Los Angeles, promoted everything from hotels and craft beer to colon cancer checks, sold lots of consumer products, landed attention from Adweek to the New York Times and set two Guinness World Records.

Speakers

Chris Fiscus, Associate vice president, Media Relations and Strategic Communications

Presentation deck

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Expanding brand expression with new fonts, colors and graphics

When it comes to visual creative at ASU, innovation doesn’t sleep. Communicators from across ASU have been researching new creative solutions and testing them as expansions of the brand. Collaborators have looked at how updated tools can deliver on inclusion in our work as staff members and with everyone at ASU. Don’t miss this session introducing the newest visual updates to the ASU brand by and for the community — a new font, new secondary colors and new, ready-to-use graphics.

As a Senior Director, Creative, Lindsay Kinkade leads a team of art directors, designers, photographers and editors creating storytelling materials showcasing the excellence, innovation and impact of ASU. She has worked in the newsrooms of The Boston Globe, The Oregonian, The News & Observer (Raleigh) and The Charlotte Observer.

Speakers

Lindsay Kinkade, Senior director, design; faculty associate (HIDA), Enterprise Brand Strategy and Management; Herberger Institute for Design and the Arts

Presentation deck

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The case for pay-to-play journalism (it isn't always evil)

Especially for traditional journalists, “pay-to-play” was like cheating: paying a price to have your story run as is. But things have evolved and we explore how this approach can be helpful – especially when telling complicated stories or important but “dry” stories that are unlikely to land earned media. We take a look at a new partnership with the Phoenix Business Journal to explain.

Speakers

Chris Fiscus, Associate vice president, Media Relations and Strategic Communications

Jay Thorne, Assistant vice president, Media Relations and Strategic Communications

Presentation deck

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YouTube: So, you think you’re engaging?

You’re getting engagement on YouTube and you think it’s going well but, how can you tell? Are you benchmarking? See how combining your own YouTube channel's analytics with YouTubes public data can elevate your understanding of where your engagement is coming from.

EdPlus is a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

Speakers

Bill Killacky, Associate director of data science architecture and enrichment, EdPlus at ASU
Brisa Reyna, Senior digital analytics manager, EdPlus at ASU

Presentation deck

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Ready for takeoff: Setting your projects up for success

Ever feel like you’re building the plane while it’s in the air? Discover the tried-and-true steps you can take at the start of your next project to ensure a smoother takeoff and a successful landing at your desired destination — that is, achieving your desired goals and outcomes with minimal turbulence along the way.

Chris and Catherine manage projects on the ASU Brand Strategy and Management team. The Brand Strategy and Management team is ASU's central function dedicated to increasing the strength of the brand by improving perceptions of excellence, raising awareness and increasing pride across all ASU audiences.

Speakers

Chris Halkovic, Senior manager, brand and creative production, Enterprise Brand Strategy and Management
Catherine Mack, Production coordinator, Enterprise Brand Strategy and Management

Presentation deck

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Google presents: Student perspectives on the value of education

Students are paying close attention to the value of education — whether it’s to get a credential, land a job or simply understand how the world works. In order to meet their learning needs, we need to identify what they care about and what success looks like for them. Join the Google Education team as they share insights from their study with Ipsos uncovering the preferences, expectations and motivations of students today.

Speakers

Caroline Logue, Google
Teagan Dillon, Google

Presentation deck

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In-person at the Rob and Melani Center for Planetary Health

A conversation with Peter Schlosser

Peter Schlosser, vice president and vice provost of global futures at ASU, will set the stage with a look into the Julie Ann Wrigley Global Futures Laboratory and its brand new home at the Rob and Melani Center for Planetary Health, via a conversation hosted that will explore how and why this program and facility is helping to guide ASU’s pan-disciplinary work that has earned the university recognition one of the world’s most impactful higher education institutions.

As the Vice President and Vice Provost of Global Futures, Peter Schlosser brings his insight and experience as one of the world’s most respected and most cited Earth scientists to design and guide the Julie Ann Wrigley Global Futures Laboratory and its College of Global Futures. His research interests are based in understanding water movement and its variability in natural systems such as oceans, seas, lakes, rivers and other waterways. He is a member of the German National Academy of Sciences, co-chair of The Earth League and serves as a director for the board of the American Geophysical Union.

Speakers

Peter Schlosser, Vice president/vice provost and professor; Distinguished Global Futures Scientist, Office of University Provost; Global Futures; School of Sustainability; School Of Earth and Space Exploration

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The courage to be creative

Creative thinking is one of the most sought-after skills companies (and CEOs) look for. And yet, 75% of people think they're not living up to their creative potential. What’s the solution for you and your team? Get ready for a session you won’t soon forget.

In this session, you will:
• Learn the mechanics of creativity.
• Experience a mini-Creative Friday, an outrageous day of creativity used by the ASU Outreach Hub’s Creative Services department to increase creative thinking, teamwork, and professional development.
• Have some fun (without forced socialization).
• Leave with some great creative thinking exercises you can do with your team or on your own, anywhere and at any time.

Anna is the senior director of marketing for ASU Enterprise Partners. Not only is she a marketing and communications professional, she’s also a trained journalist who has worked for Downtown Phoenix Inc., ASU's School of Social Transformation and ASU's College of Liberal Arts and Sciences doing everything from social media marketing to strategic brand creation.

Presentation deck

Should you print it?

Print is everywhere. Whether your project is small or complex, don’t overlook the chance to leave a lasting impression. Come in person to see what the Print and Imaging Lab can do for you, try your chances at some exclusive giveaway items and glimpse into the future of print.

Chris and Kyle work together at the ASU Print and Imaging Lab, in conjunction with the ASU Enterprise Brand Strategy and Management Team. The Print and Imaging Lab is a full-service in-house print facility using state-of-the-art print and finishing technology. They offer solutions for nearly any print project.

Speakers

Chris Myers, Senior director, Print and Imaging Lab; manager, Printing +Design, Enterprise Brand Strategy and Management; Print and Imaging Lab
Kyle Pendley, Assistant director, Enterprise Brand Strategy and Management; Print and Imaging Lab

Presentation deck

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Getting in synch with Adobe XD

Adobe XD is a great space for visual collaboration. But when changes occur (and they always do), how can you ensure everyone is on the same page? Discover these tips and tricks to optimize and update components across your artboards.

Jeroel is a UX design manager at EdPlus. EdPlus is a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

Speakers

Jeroel Padilla, UX design manager, EdPlus at ASU

Presentation deck

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Positioning the future

How do you describe something that's never been invented before, in a way that is understandable, interesting and compelling? Learn about the partnership that went into positioning The Julie A. Wrigley Global Futures Laboratory as the world’s first organization designed to reshape our relationship with our planet as a key part of the country's most innovative university.

On the ASU Brand Strategy and Management team, Adam creates integrated, insight-driven marketing strategies and oversees development of marketing plans that build the strength of, interest in and affinity for ASU and its family of brands. He has been building brands and business since the original dot com boom. His first book, "Under Think It," is taught in universities, ad agencies and Fortune 100s.

Jason is an assistant director of Strategic Marketing and Communications for ASU’s Knowledge Enterprise. He oversees all communications, branding and marketing for the Julie Ann Wrigley Global Futures Laboratory including outreach strategies, media relations, web and social media platforms.

As a member of FINN Partners (an ASU roster agency), Peter has built award-winning brands and campaigns for global brands like Pfizer, Nestle, and JPMorgan, top foundations like Carnegie, Kellogg, and Broad, tech giants like EDS, Titan and AOL, and obscure startups named after frogs and hot peppers.

Speakers

Jason Franz, Assistant director, marketing and communications, Strategic Marketing and Communications; Global Futures Lab Staff
Peter Hahn, Enterprise Brand Strategy and Management; Global Futures; FINN Partners
Adam Pierno, Associate vice president of brand, Enterprise Brand Strategy and Management

Presentation deck

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ASU in California

The ocean, Disneyland … and ASU? Discover how the ASU California Center, the site for ASU Local in LA, is somewhere every college and unit can take advantage of — including yours. You’ll hear from your constituents about what’s next for this ASU Local location, including upcoming Fall launch events and future opportunities.

Chris Fiscus leads the ASU Media Relations and Strategic Communications team. Prior to joining the university, he spent more than a decade at leading national marketing agencies based in Phoenix. He's led teams that worked video game launch events in New York City and Los Angeles, promoted everything from hotels and craft beer to colon cancer checks, sold lots of consumer products, landed attention from Adweek to the New York Times and set two Guinness World Records.

Speakers

Chris Fiscus, Associate vice president, Media Relations and Strategic Communications

Amy Chou, Director, Media Relations and Strategic Communications

Presentation deck

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Creating compelling video content

In this session, ASU videographers and editors will share tips and tricks used to create genuine, meaningful videos. Discussion topics will include the power of music, capturing authentic moments of joy, capturing aerial footage with drones, Premiere’s latest updates and more.

Chris is a senior creative director on the Brand Strategy and Management team, where he leads the Emmy and Addy award winning content team. He wrote several TV spots for Las Vegas’ “What happens here, stays here” campaign and has developed brand campaigns for APS and Avnet.

Speakers

Jordan Currier, MultiMedia developer, Enterprise Brand Strategy and Management

Dana Lewandowski, MultiMedia developer, Enterprise Brand Strategy and Management

Luu Nguyen, Senior video editor, Enterprise Brand Strategy and Management

Presentation deck

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Agency panel: A sandbox of possibilities

When it comes to working with an agency, you may have encountered a few bumps in the road. Ever wonder if the ride could be smoother? Hear straight from the source as members of our roster agencies discuss the key factors that allow them to deliver their most excellent work. This session will include a Q&A.

Speakers

Heidi Gracie, Executive director, Strategic Marketing and Communications
Peter Hahn, Enterprise Brand Strategy and Management; Global Futures; FINN Partners

Presentation deck

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Did we just become best friends? Yup. Marketers and fundraisers

We may not be doing karate in the garage (oh yeah, we went there) but we will be demystifying how fundraising works at a major university and why it takes two best friends to pull it off. See examples of marketing and fundraising collaboration success stories; learn the strategy behind an ask and how storytelling is essential; and feel confident in connecting the purpose of the university with donors’ passions to fund life-changing efforts.

Anna is the senior director of marketing on the ASU Outreach Hub, housed within ASU Enterprise Partners. Not only is she a marketing and communications professional, she’s also a trained journalist who has worked for Downtown Phoenix Inc., ASU's School of Social Transformation and ASU's College of Liberal Arts and Sciences doing everything from social media marketing to strategic brand creation.

Eric is the vice president of unit development for the ASU Foundation and a graduate of Valley Leadership’s Class 29 Leadership Institute. He serves unit leaders within the ASU Foundation as they build and lead high performing teams.

Speakers

Anna Consie, Senior director of marketing, Outreach Hub
Eric Spicer, Vice president of unit development, ASU Foundation

Presentation deck

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Time to Tok! Lessons from launching a TikTok profile

As the most downloaded app of 2021, TikTok is taking over. But joining the social platform can be met with extreme hesitancy. Where does it fall among other channels like Facebook or Instagram? Can it meet brand standards? Do we have to dance? (Relax, we don't.)

In this session, you will:
• Walk through the launch of the Cronkite School TikTok account.
• Learn the internal processes that were structured and the launch strategy used for the app.
• Hear about the challenges and lessons learned.

Abby is the director and professor of practice for the Cronkite Digital Audiences Lab. In her recent role overseeing digital marketing strategy for the Cronkite School and Arizona PBS, she and Andrea worked on launching TikTok for the Cronkite School.

Speakers

Andrea Estrada, Digital communications specialist, Walter Cronkite School of Journalism and Mass Communication
Abby Zufelt, Assistant Director of Marketing and Digital Strategy, Walter Cronkite School of Journalism and Mass Communication

Presentation deck

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Sparking new ideas together

ASU is innovative but what about you? How can you help drive innovation? In this hands-on learning activity, discover how you can move from merely discussing a problem to implementing an action plan of ideas crowd-sourced from your team’s collective wisdom — the ASU Spark Method.

This session is an introduction to the ASU Spark Method™ For-Credit Facilitator Certification, a synchronous one-credit ASU course designed to train and certify new Spark Facilitators.

Speakers

Anca Castillo, University innovation and design fellow, University Design Institute
Clayton Taylor, Director, organizational performance, Business and Finance Communications Group

Presentation deck

Designing experiences: the power of listening

We all love it when someone actually listens to what we have to say. Join this conversation with Academic Enterprise Communications and find out how ASU is using technology to engage in active listening at scale with our future and current students.

Cindi and Laura work together on the ASU Academic Enterprise Communications team. This team, consisting of scholars and higher education innovators, encompasses all academic efforts that empower campus-immersion degree-seeking students and support faculty engaged in teaching and research at the university.

Speakers

Cindi Farmer, Senior director, content and creative, Academic Enterprise Communications
Laura Vreeland, Senior director, recruitment communications, Academic Enterprise Communications

Presentation deck

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Virtual Day Two

Keynote: A conversation with Mi-Ai Parrish on diverse media

Join us for a panel on diversity, equity and inclusion moderated by media innovator, ASU professor and self-proclaimed vampire slayer Mi-Ai Parrish. Parrish is a managing director of media enterprise and Sue Clark-Johnson professor for media innovation and leadership.

Speaker and panelists

Mi-Ai Parrish, Managing director and Professor of Practice, Walter Cronkite School of Journalism and Mass Communication; ASU Media Enterprise

Ebonye Delaney, CCO of Arizona PBS.

Dianna Náñez, executive editor of Arizona Luminaria.

Christina Leonard, director of News 21.

Patty Talahongva, executive producer of Indian Country Today.

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Increasing alumni engagement: Hard hats and lessons learned

How do we speak the language of our alumni to strengthen engagement and affinity? Learn about the ongoing collaboration between the Outreach Hub and W. P. Carey in reviewing current alumni offerings, uncovering roadblocks, adopting engagement definitions and measures, and focusing on insights from alumni to inform strategies and segmentation efforts — a journey that's not for the faint of heart, but will set the stage for future success.

In this session, you'll learn how to:
• Evaluate existing alumni offerings.
• Leverage common pathways for promoting engagement.
• Collect updated information through effective outreach efforts.
• Prepare for enhanced segmentation efforts.
• Engage the ASU Outreach Hub in your alumni engagement efforts.

Andrew is the assistant vice president of alumni engagement in the ASU Outreach Hub. He has been with ASU Enterprise Partners and the ASU Foundation for nearly 12 years. Recently serving as the assistant vice president of alumni success, Andrew established an enterprise framework for alumni engagement in partnership with university stakeholders.

Colin is the executive director of marketing and communications at W. P. Carey. He has more than 20 years of experience developing unique messages for a wide range of clients and audiences as diverse as high school students, executives, soccer moms, seniors, business school deans and jazz fans.

Speakers

Colin Boyd, Executive director, marketing and communications, W. P. Carey Marketing and Communications
Andrew Carey, Assistant vice president, Alumni Success; Outreach Hub

Presentation deck

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Career moves for mid-level managers

You’re a mid-level manager with all the potential and drive to move up in your career. So, what’s your next move? Learn the key ingredients to building a successful personal brand and how to pursue leadership roles when you’re facilitating teamwork.

Mi-Ai Parrish leads Arizona State University Media Enterprise and is the professor for media innovation and leadership at the Walter Cronkite School of Journalism and Mass Communication. She is the president and CEO of MAP Strategies Group, and a former president and publisher of USA TODAY NETWORK Arizona, The Arizona Republic, a daily newspaper, and azcentral.com in Phoenix, Arizona (the first person of color in the role). The company won a Pulitzer Prize during her tenure.

Speakers

Mi-Ai Parrish, Managing director and Professor of Practice, Walter Cronkite School of Journalism and Mass Communication; ASU Media Enterprise

Presentation deck

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Google Analytics 4, ASU and you

Move over Google Analytics 3, Google Analytics 4 is now the standard for Google (and ASU). What does this mean for you? Learn the basics of GA4 and discover how you can use it within an ASU context.

Grant is the senior manager of marketing technology and analytics at EdPlus. EdPlus is a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

Speakers

Grant Stoltz, Senior manager, marketing technology, EdPlus at ASU

Presentation deck

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Diving deep on color

The ASU palette has been expanded with new colors! See what they are and how they work together in this can’t-miss session for designers. Go behind the scenes into the community design studio process to understand the meaning of the new colors and why they were selected.

Speakers

Sarah Hough, Senior director of digital creative, Enterprise Brand Strategy and Management
Lindsay Kinkade, Senior director, design; faculty associate (HIDA), Enterprise Brand Strategy and Management; Herberger Institute for Design and the Arts

Presentation deck

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Generating ‘pull’ with portfolios

Getting work done efficiently and effectively (and having fun doing it) starts with your culture. How can you build one that inspires a sense of belonging and empowerment? See behind-the-scenes of the creative and communications team at ASU UTO and their process for defining the intersections in team portfolios, where skills like storytelling and community engagement collide.

The University Technology Office at ASU embraces its role as both an enabler and catalyst for advancing the vision and work of the New American University. Through their initiatives, UTO is building a comprehensive and connected campus experience for our communities.

Speakers

Sam Becker, Executive director, creative and communications, Office of the CIO; Creative and Communication
Corinna Busciglio, Strategic communications manager, University Technology Office, Creative and Communication
Annie Davis, Consultant, Creative and Communication
Erin Morrow, Events manager, Operating and Digital Transformation; Business Support; Creative and Communication
Stephanie Pierotti, Director, ShapingEDU, Creative and Communications

Presentation deck

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But first, licensing

Before you buy products for your staff, department or an event, learn why using licensed vendors is crucial. In this session, you’ll get the rundown on Fair Trade practices, why your products may cost a little more, how to find good providers and best practices for NFTs.

Chris is the senior director of the ASU Print and Imaging Lab, a full-service in-house print facility using state-of-the-art print and finishing technology. They offer solutions for nearly any print project. He has worked in the print industry for over 27 years.

Monica is the program manager of Trademark Licensing at ASU. The office’s roles include licensing third parties to manufacture and sell products and services that feature ASU’s logos and trademarks, and serves as a resource to the ASU community by filing and maintaining ASU trademark and tradename registrations and serving as the contact point concerning general trademark inquiries and requests regarding registration, infringement and trademark protection.

Speakers

Monica Middendorf, Trademark licensing program manager, Auxiliary Business Services
Chris Myers, Senior director, Print and Imaging Lab; manager, Printing +Design, Enterprise Brand Strategy and Management; Print and Imaging Lab

Presentation deck

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Making the Most of YouTube

In this session, we will present the value and potential impact of a dedicated YouTube channel and share key strategies for designing and growing a channel.

Speakers

Wayne Anderson, Senior director, EdPlus at ASU
Hema Bajaj, YouTube

Presentation deck

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Assessing web designs with Jakob Nielsen's 10 usability heuristics

Learn how to quickly find web usability problems by examining the interface and judging its compliance with recognized usability principles (Jakob Nielsen's 10 Heuristics). Heuristic evaluations can help you gather quick and inexpensive feedback early in the design process.

Speakers

Ebunoluwa Omiwole, Senior planning analyst, Enterprise Brand Strategy and Management

Presentation deck

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For the students

Being a Sun Devil is more than stomping buses on a Saturday night. How do we know this? Student data. Learn how data helps us decode the student experience and student behavior, and how it plays into successful marketing strategies.

Bill Kallacky is the associate director of data science architecture and enrichment at EdPlus. EdPlus is a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

Speakers

Bill Killacky, Associate director of data science architecture and enrichment, EdPlus at ASU
Jonathan Carrol, Director of learner insights and opportunities, EdPlus at ASU

Presentation deck

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ASUforLife: Here’s where you come in

ASUforLife will be a North star guiding learners at pivotal moments in their lives with offerings that go the distance. Except — it’s not ready yet. The team needs your help developing this powerful tool. In this collaborative session, we’ll work together to identify the key life transitions that bring learners to your unit’s current offerings in order to understand how they fit into the greater picture of ASUforLife.

Mike is the head of new ventures and learning experience at the ASU Learning Enterprise where he works with Turner, who is head of product. The Learning Enterprise's mission is to build ecosystems for outcomes-driven lifelong learning.

Speakers

Turner Bohlen, Head of product, Learning Enterprise
Mike Wang, Head of new ventures and learning experience, Learning Enterprise

Presentation deck

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Inbound marketing: tips, tricks and lessons learned

Did you know that organic search traffic and referral traffic to your website will convert 8x higher than paid marketing leads? Learn how EdPlus has begun to maximize and scale content creation, SEO strategies and content placement to grow awareness for online degree programs.

EdPlus is a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

Speakers

Ashley Gallagher, Senior manager, marketing operations, EdPlus at ASU
Carrie Holstein, Assistant director, portfolio marketing operations, EdPlus at ASU

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See you there! Event promotion strategies

You’re hosting an event and there are only a few (hundred) things to be done in the days leading up. One item at the top of your list? Event communications. In this session, learn the steps you can take to ensure your event communications are on point and making the most of your team’s efforts.

The University Technology Office at ASU embraces its role as both an enabler and catalyst for advancing the vision and work of the New American University. Through their initiatives, UTO is building a comprehensive and connected campus experience for our communities.

Speakers

Sam Becker, Executive director, creative and communications, Office of the CIO; Creative and Communication
Annie Davis, Consultant, Creative and Communication
Erin Morrow, Events manager, Operating and Digital Transformation; Business Support; Creative and Communication
Stephanie Pierotti, Director, ShapingEDU, Creative and Communications

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Educating the workforce of the future with CareerCatalyst

You know a learning program with the potential to change minds and lives — and ASU CareerCatalyst is here for it. Discover the steps you can take to collaborate with CareerCatalyst, the university’s accessible online platform for job-relevant education opportunity, on designing, building and scaling programs to serve working learners.

Kyle, Meredyth and Stuart work together at the ASU Learning Enterprise. The Learning Enterprise's mission is to build ecosystems for outcomes-driven lifelong learning.

Speakers

Meredyth Hendricks, Head of upskilling, Learning Enterprise
Kyle Rassel, Associate director of marketing, Upskilling, Learning Enterprise
Stuart Rice, Director, learning design, Learning Enterprise

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Yes, you can: Designing for non-designers

Whether you’re design-savvy or not so much, there are powerful, user-friendly tools that can help you craft professional-grade creative in minutes. In this one-hour interactive learning session, you’ll be introduced to tools that anyone can use to design, see ASU work samples and explore your options to create.

In this session, you'll learn more about:
• Easy DIY templates and design tools in Canva.
• The creative power of Google Docs and Slides.

In her most recent role as an Innovation and Design Fellow at ASU, Anca has been focusing on creating a next generation leadership program for current and incoming university leaders. She has also been working on co-authoring a book that explores how leaders in higher education can "think like designers". She is a certified Human Centered Design practitioner and a certified executive storytelling facilitator and coach.

Carrie serves as the project manager of strategic marketing and communications for the J. Orin Edson Entrepreneurship + Innovation Institute. She leads marketing campaign planning and execution for all Edson Entrepreneurship + Innovation Institute initiatives and liaises between the Edson E+I Institute and the Knowledge Enterprise Strategic Marketing and Communications team.

Alex is a design and communications specialist at Media Relations and Strategic Communications. This team works to help tell the stories of ASU and assist journalists by sharing the university's research, faculty expertise, student accomplishments and events.

Speakers

Anca Castillo, University innovation and design fellow, University Design Institute
Carrie Herrera Niesen, Project manager, marketing communications manager, Strategic Marketing and Communications; J. Orin Edson Entrepreneurship + Innovation Institute
Alex Davis, Design and communications specialist, Media Relations and Strategic Communications

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A/B testing with Google Optimize and GA4

Hungry for more data about your users? Welcome to the wonderful world of testing, and more specifically, A/B testing — a great way to answer the question, “What could we do differently?” In this session, learn how to generate and interpret results from A/B testing for your website with Google Optimize and Google Analytics 4.

EdPlus is a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

Speakers

Tanner Bradshaw, Data scientist associate, EdPlus at ASU
Madison Delaney, UX research manager, EdPlus at ASU
Shruthi Jagannath, Associate director of data science and customer data platform
EdPlus at ASU
Grant Stoltz, Senior manager, marketing technology, EdPlus at ASU

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In-person at the ASU Mesa City Center

"Mau" with Bruce Mau: movie premier and Q&A session

Mau is the first-ever, feature-length documentary about the design visionary Bruce Mau. The film explores the untold story of his unlikely rise in the creative world, and ever-optimistic push to expand the boundaries of design. We tell the story of his incredible career - from Mecca to MOMA, from Guatemala to Coca Cola - and his most important project yet: his own life.

Enjoy this exclusive movie showing with filmmaker and world-renowned designer, Bruce Mau. Q&A to follow.

Speakers

Bruce Mau

Location

Large auditorium - Room 201

Time: 9–10:50 a.m.

Messaging is key: A conversation with Cheryl Boone Isaacs

Join Cheryl Boone Isaacs, a seasoned veteran in film marketing and public relations and former president of the Academy of Motion Picture Arts and Sciences, for a fireside chat.

In this session, you’ll learn:

How to listen to and acknowledge alternative perspectives.
How to restructure your message in a way that doesn’t alienate your audience.

Speakers

Cheryl Boone Issacs, Founding Director, The Sidney Poitier New American Film School, Professor of Practice

Location

Auditorium - Room 101

Time: 12–12:50 p.m.

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In a rut? Stretch it out.

You’re brimming with bright ideas but struggling to turn them into actions — it happens to the best of us. And it’s where the Stretch Program comes in (before you ask, we’re not talking about yoga). Learn how this catalyzing approach, born out of a successful pilot with ASU UTO, can help teams break free of stagnant operations and increase their innovative practices.

In this session, you will learn:
• How Stretch started at ASU.
• The mechanics of stretch programs, including internal stretch.
• Where, when and why stretch programs can help teams move forward in the best way possible.

Rik, Cori and Alexis are part of the ASU Academic Enterprise team led by the Office of the Provost. This team, consisting of scholars and higher education innovators, encompasses all academic efforts that empower degree-seeking students and support faculty engaged in teaching and research at the university.

Speakers

Richard (Rik) Boberg, Assistant director, design, Academic Enterprise Communications
Cori Brey, Digital engagement specialist, Academic Enterprise Communications
Alexis Juarez, Digital communications associate, Academic Enterprise Communications

Location

Large auditorium - Room 201

Time: 12–12:50 p.m.

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Be your own crew: Capturing high-quality photo and video with the gear you have

We’ve all been there — you need visuals but don’t have budget to hire a crew. In this hands-on workshop, we’ll quickly cover the basics, including the anatomy of what makes an effective, on-brand photo or video and how to efficiently prep for success. Then we’ll get to work, splitting into teams, working with either a smartphone or DSLR camera to bring the whole process to life.

Chris is a senior creative director on the Brand Strategy and Management team, where he leads the Emmy and Addy award winning content team. He wrote several TV spots for Las Vegas’ “What happens here, stays here” campaign and has developed brand campaigns for APS and Avnet.

As a Senior Director, Creative, Lindsay Kinkade leads a team of art directors, designers, photographers and editors creating storytelling materials showcasing the excellence, innovation and impact of ASU. She has worked in the newsrooms of The Boston Globe, The Oregonian, The News & Observer (Raleigh) and The Charlotte Observer.

Speakers

Chris Hagan, Senior director, creative (copy and video), Enterprise Brand Strategy and Management
Lindsay Kinkade, Senior director, design; faculty associate (HIDA), Enterprise Brand Strategy and Management; Herberger Institute for Design and the Arts

Location

Sound Stage - Room 115

Time: 12–12:50 p.m.

On your mark: Ordering apparel and giveaways

Looking to add a little maroon and gold spirit to your next event or activity? Look no further than this session for the rundown on ordering ASU® apparel and giveaways — including the basic guidelines behind using protected marks, what licensed vendors to work with, and when and how the Print Lab can take your project to the next level. Plus, check out real examples of custom items commissioned by ASU units.

Chris is the senior director of the ASU Print and Imaging Lab, a full-service in-house print facility using state-of-the-art print and finishing technology. They offer solutions for nearly any print project. He has worked in the print industry for over 27 years.

Monica is the program manager of Trademark Licensing at ASU. The office’s roles include licensing third parties to manufacture and sell products and services that feature ASU’s logos and trademarks, and serves as a resource to the ASU community by filing and maintaining ASU trademark and tradename registrations and serving as the contact point concerning general trademark inquiries and requests regarding registration, infringement and trademark protection.

Speakers

Monica Middendorf, Trademark licensing program manager, Auxiliary Business Services
Chris Myers, Senior director, Print and Imaging Lab; manager, Printing +Design, Enterprise Brand Strategy and Management; Print and Imaging Lab

Location

Immersive Studio - Room 105

Time: 12–12:50 p.m.

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Top trends in storytelling today

The storytelling that was considered top notch just two years ago is already playing second fiddle to the latest techniques, from emerging voices to new equipment. Keep your skills sharp! Tune in for a session detailing the latest and greatest ways to tell the most engaging stories.

Chris Fiscus leads the ASU Media Relations and Strategic Communications team. Prior to joining the university, he spent more than a decade at leading national marketing agencies based in Phoenix. He's led teams that worked video game launch events in New York City and Los Angeles, promoted everything from hotels and craft beer to colon cancer checks, sold lots of consumer products, landed attention from Adweek to the New York Times and set two Guinness World Records.

Speakers

Chris Fiscus, Associate vice president, Media Relations and Strategic Communications

Safwat Saleem, Creative director, Media Relations and Strategic Communications

Amy Chou, Director, Media Relations and Strategic Communications

Location

Large Auditorium - Room 201

Time: 1–1:50 p.m.

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A symphony of stories: Inclusion in writing

Inclusive writing lends significance, relevance and accuracy to our work as communicators. It also provides perspectives from groups that have been excluded or misrepresented in mainstream media. In this session, discover how inclusive writing is built around the stories we tell, the voices we include, the images we spotlight and the language we use to convey our stories.

The AP Stylebook has developed comprehensive guidelines for inclusive storytelling encompassing race-related coverage, gender, sexual orientation, disabilities, older adults and so much more. Find out how you can incorporate inclusion in every aspect of your storytelling.

Speakers

Leigh Farr, Senior editor, Enterprise Brand Strategy and Management
Chris Hagan, Senior director, creative (copy and video), Enterprise Brand Strategy and Management

Location

Auditorium - Room 101

Time: 1–1:50 p.m.

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Bird’s eye view: Drones!

Could the right aerial footage take your video to the next level? In this session we’ll cover when to consider using drones, permitting, compliance and finding a drone operator. We’ll also share access to existing ASU drone footage and offer additional tips and guidance like timing your drone flight.

Speakers

Chris Hagan, Senior director, creative (copy and video), Enterprise Brand Strategy and Management
David Jinks, Tech producer and director, video, Enterprise Brand Strategy and Management
Lindsay Kinkade, Senior director, design; faculty associate (HIDA), Enterprise Brand Strategy and Management; Herberger Institute for Design and the Arts

Location

Immersive Studio - Room 105

Time: 1–1:50 p.m.

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Starting from scratch: The recipe for project success

Ever heard the phrase “measure twice, cut once”? The best projects aren’t a happy accident but the result of careful planning. In this hands-on session, we’ll walk you through all the necessary ingredients involved in the early phases of a project, such as process mapping and defining a structure, that will start your project off with a recipe for success.

Alina is the director of production management on the ASU Brand Strategy and Management team. The Brand Strategy and Management team is ASU's central function dedicated to increasing the strength of the brand by improving perceptions of excellence, raising awareness and increasing pride across all ASU audiences.

Anna is the senior director of marketing on the ASU Outreach Hub, housed within ASU Enterprise Partners. Not only is she a marketing and communications professional, she’s also a trained journalist who has worked for Downtown Phoenix Inc., ASU's School of Social Transformation and ASU's College of Liberal Arts and Sciences doing everything from social media marketing to strategic brand creation.

Speakers

Anna Consie, Senior director of marketing, Outreach Hub
Alina Grigorians, Director, production management, Enterprise Brand Strategy and Management

Location

Sound Stage - Room 115

Time: 1–1:50 p.m.