Summer Camp 2025
Each year, Summer Camp fuels my energy and focus — it’s a powerful reminder of what’s possible when creative minds come together. In a time when every moment is stretched and every effort counts, thank you for choosing to invest your time in learning together and showing up — for ASU, for our learners and for one another.
As we look to the year ahead, I remain confident — and unwavering — in my belief that ASU is better positioned than any other university in the country to meet this moment. We are built to adapt, to inspire the next generation of learners and to lead with clarity and purpose. But achieving that future depends on all of us and our ability to learn quickly, plan strategically, adjust rapidly and act boldly.
This year’s Summer Camp is designed to help us do just that. Together, we’ll carve out time to reconnect, realign and reenergize around what makes ASU different — and how we can tell that story with even greater power and impact.
We’ll explore how to break through the noise with bold, confident stories that build trust, spark belief and demonstrate ASU’s real-world impact. We’ll spend time on brand areas we must elevate to lead with strength in this next chapter.
This work requires both vision and tools — which is why this year’s agenda is built to equip us on both fronts. Whether you're looking to explore emerging technologies like AI, gain insight into shifting market dynamics and how we’re responding or connect with fellow communicators and creators across the university, Summer Camp is designed to meet you where you are and help us move forward — together.
We can’t wait to see you there — and to continue to build and tell the story of ASU: a story of lives changed, futures created and a university that never stands still.
Jill