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Training and tools

Summer Camp

Summer Camp 2025

Each year, Summer Camp fuels my energy and focus — it’s a powerful reminder of what’s possible when creative minds come together. In a time when every moment is stretched and every effort counts, thank you for choosing to invest your time in learning together and showing up — for ASU, for our learners and for one another.

As we look to the year ahead, I remain confident — and unwavering — in my belief that ASU is better positioned than any other university in the country to meet this moment. We are built to adapt, to inspire the next generation of learners and to lead with clarity and purpose. But achieving that future depends on all of us and our ability to learn quickly, plan strategically, adjust rapidly and act boldly.

This year’s Summer Camp is designed to help us do just that. Together, we’ll carve out time to reconnect, realign and reenergize around what makes ASU different — and how we can tell that story with even greater power and impact.

We’ll explore how to break through the noise with bold, confident stories that build trust, spark belief and demonstrate ASU’s real-world impact. We’ll spend time on brand areas we must elevate to lead with strength in this next chapter.

This work requires both vision and tools — which is why this year’s agenda is built to equip us on both fronts. Whether you're looking to explore emerging technologies like AI, gain insight into shifting market dynamics and how we’re responding or connect with fellow communicators and creators across the university, Summer Camp is designed to meet you where you are and help us move forward — together.

We can’t wait to see you there — and to continue to build and tell the story of ASU: a story of lives changed, futures created and a university that never stands still.

Jill

Day 1

Tuesday, July 15

  In-person at Mountain America Stadium

  8:30 a.m. – 4:30 p.m.

9:00 a.m. – 9:50 a.m.

Speaker
TBD

Description

TBD

Session type: Keynote in-person

Level: All

Building: Mountain America Stadium

Room: TBD

10:00 a.m. – 10:50 a.m.

Speaker
Christopher Fiscus
Vice president
Media Relations and Strategic Communications 

Kimberly Demarchi

Vice president legal aff and deputy General Counsel
Office of General Counsel

Description

Every message you send — by email, through text or on Slack — has the potential to be featured in a headline. This session is about staying connected but also being smart and thinking ahead in your written communications. Learn how to strike the right tone with transparency, professionalism and foresight.

Session type: Presentation

Level of session: Foundations

Category: Marketing strategy, Professional development

Building: Mountain America Stadium

Room: TBD

Speaker
Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

James Hedges, 

Marketing data science director, data analysis and insight
Outreach Hub

Bishnupriya Pradhan

UX researcher
University Technology Office

Description

In this session, we will explore the halo effect stemming from the postseason success of the Sun Devil Athletics Football team, and examine its broader impact on engagement across the university. 

Session type: Case Study

Level of session: Foundations

Category: Data and analytics, Alumni/Donors

Building: Mountain America Stadium

Room: TBD

Speaker
Kerstin Gallardo
Assistant director, digital engagement
Academic Enterprise Communications

Alexis Juarez

Digital communications lead
PRV Academic Enterprise Communications - Digital Engagement

Allysson Schellhase

Social media manager
PRV Academic Enterprise Communications - Digital Engagement


Description
Gen Z and Gen Alpha want marketing that feels real, creative and fun, without trying too hard. How can we grab their attention on platforms like Discord, YouTube, SMS and email, and use humor and bold ideas without missing the mark? We’ll share simple ways to connect with these audiences in 2025.

Session type: Interactive presentation

Level of session: Foundations

Category: Visual creative, Data and analytics

Building: Mountain America Stadium

Room: TBD

Speaker
Julia Davis
Fellow, principled innovation and social embeddedness
University Affairs

Jennifer Vanos

Associate professor
School of Sustainability

David Rozul

Manager marketing and communications
School of Molecular Sciences

Description

Have you wondered how storytelling happens at ASU? Hint: it is a collaborative effort! The panel will share strategies for collaboration across ASU and with community partners, aligning approaches to Principled Innovation practices. Join the session to add new tools to your storytelling toolkit. 

Session type: Panel conversation

Level of session: Foundations

Category: Social media, Project management

Building: Mountain America Stadium

Room: TBD

Speaker
Jeroel Padilla
Lead UX designer
EdPlus at ASU

Description

Figma has revolutionized how teams collaborate on design, but are you using it to its full potential? In this hands-on session, we’ll explore practical ways to supercharge your workflow and become a true Figmaster!

Session type: Workshop

Level of session: Foundations

Category: Web/UX

Building: Mountain America Stadium

Room: TBD

11:00 a.m. – 11:50 a.m.

Speaker
Charrie Larkin
Social media manager
EdPlus at ASU

Description

Discover how ASU Online empowers students to share their journeys — stories of resilience that fuel connection, engagement and brand growth. Learn how authentic storytelling turns students into ambassadors and builds a brand rooted in care and belonging.

Session type: Presentation

Level of session: Leveling up

Category: Social media

Building: Mountain America Stadium 

Room: TBD

Speaker
Abby Losinski
Brand manager
Enterprise Brand Strategy and Management

Cheyenne Carolin

Associate director of market research and insights
Enterprise Brand Strategy and Management

Description

Learn about high-performing messages the Brand team is testing that units can implement across their unit's branding assets. Discover strategies for applying these messages to boost engagement, drive results and build the ASU brand.

Session type: Presentation

Level of session: Foundations

Category: Data and analytics, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speaker
Stephanie Morse
Senior manager, content design
EdPlus at ASU

Jesse Milard 

Sr. UX writer 
EdPlus at ASU

Description

Considering your audience is a classic writing tip, but are you doing enough to consider their entire journey? Discover UX writing tips to create engaging and useful content for all contexts, from web to blogs and more. You’ll learn how to write user-centered copy and gain insights from examples.

Session type: Presentation

Level of session: Foundations

Category: Web/UX

Building: Mountain America Stadium 

Room: TBD

11:00 a.m. – 12:30 p.m.

Speakers
Sasha Anaya
Marketing copy writer
Mary Lou Fulton College for Teaching and Learning Innovation

Description

Human creativity can feel like a diminishing resource in a time when artificial intelligence is infiltrating every industry. Taking an interdisciplinary approach, this interactive presentation will focus on the possibility of AI as a way to augment human creativity, rather than replace it.

Session type: Interactive presentation

Level of session: Foundations

Category: Marketing strategy

Building: Mountain America Stadium

Room: TBD

Speakers
Erin Barringer-Sterner
Chief data officer
ASU Enterprise Partners

Andrew Carey

Assistant vice president, alumni engagement 
ASU Outreach Hub

Description

The ASU Outreach Hub has partnered to collect over 20,000 alumni stories each with unique connections to ASU. Join us to hear how alumni engagement met data science and the use of AI, with new analysis to inform how we can engage with our alumni and how stories can be an asset for the enterprise.

Session type: TBD

Level of session: All

Category: Data and analytics, Marketing strategy

Building: Mountain America Stadium

Room: TBD

Noon – 1:30 p.m.

1:30 p.m. – 2:20 p.m.

Speaker
Danielle Swanberg
Social media director
EBSM Enterprise Digital Brand Creative

Description

In this session, we’ll walk through best practices for boosting posts on platforms like Instagram, Facebook and LinkedIn – including how to choose what to boost, target strategically, and avoid common pitfalls. You’ll leave with practical tips, examples from Flagship, and a better understanding of how paid amplification supports your broader social goals. This session is great for communicators, content creators and anyone managing ASU-affiliated social accounts.

Session type: Presentation

Level of session: Leveling up

Category: Social media, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speaker
Zoe Jirgens-Smalla
Quality assurance analyst, user experience
Enterprise Brand Strategy and Management

Madelaine Beitzel

Technical web project coordinator
Enterprise Technology

Description

Learn how to use Siteimprove to optimize your site’s content quality, SEO and accessibility through a series of live demonstrations. Step-by-step, you’ll learn how easy Siteimprove makes it to catch and fix errors right when they happen.

Session type: Presentation

Level of session: Foundations

Category: Web/UX, Standards and management

Building: Mountain America Stadium 

Room: TBD

Speaker
Morgan Harrison
Vice president, alumni association
Alumni Association

Description

Explore how the ASU Alumni Association manages 135+ global alumni chapters and networks, supporting volunteers as community leaders and brand ambassadors to engage Sun Devils worldwide and extend ASU’s reach far beyond campus.

Session type: Presentation

Level of session: Foundations

Category: Alumni/Donors, Strategy

Building: Mountain America Stadium 

Room: TBD

Speaker
Safwat Saleem
Senior creative director
Media Relations and Strategic Communications

Amy Chou

Director of operations,
Media Relations and Strategic Communications

Joshua Belveal

Videographer
Media Relations and Strategic Communications

Description

No high-profile agency. No extravagant budget. Just a village of 125 students, 40-plus staff collaborators and a scrappy in-house creative team. In this session, we’ll dive into the journey of ASU’s most recent charter video — from concept and filming to the final cut. Hear key insights, lessons learned and strategies for tapping into local talent across your academic community. 

Session type: TBD

Level of session: All

Category: Media relations, Visual creative

Building: Mountain America Stadium 

Room: TBD

2:30 p.m. – 3:20 p.m.

Speakers
Oliver Dean
Manager, marketing and communication
KE Strategic Marketing and Communications

Kate Howells

Executive director, strategic marketing and communications
KE Office of the Executive Vice President - Operations

Description

In this session, we'll cover the essentials of communicating research impact. We will share how ASU is using communications to make research accessible and relevant to the everyday person. We will end with a short collaborative exercise to transform research findings into a public-facing message. 

Session type: Interactive presentation

Level of session: Leveling up

Category: Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speaker
Mark Scarp
Media relations officer
Watts College of Public Service & Community Solutions

Stephen Filmer

Manager, media relations and strategic communications,
Media Relations and Strategic Communications

Gabriella Kemp

Senior media relations officer
Media Relations and Strategic Communications

Nikki Ripley

Assistant vice president 
Media Relations and Strategic Communications

Description

Don't wait for media to come to you. If you want to have media reach out to you, you must reach out to them, acquainting them with what makes ASU world famous. Learn best practices for working with an ever-changing list of journalists.

Session type: Panel conversation

Level of session: Foundations

Category: Media relations

Building: Mountain America Stadium 

Room: TBD

Day 2

Wednesday, July 16

  Virtual | Zoom link

  8:30 a.m. – 4:30 p.m.

9:00 a.m. – 9:50 a.m.

10:00 a.m. – 10:50 a.m.

Speakers
James Hedges
Marketing data science director, data analysis and insight
Outreach Hub

Daniel Shin
Data science specialist
ASU Enterprise Partners

Anshika Pandey
Student assistant  
Computer Science

Rahul Deshmukh 
Student Assistant 
Computer Science

Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

Description

In this session, we'll explore how attribution for varied conversions helps organizations achieve strategic goals. We'll discuss GA4 data insights, our approach to leveraging them and examples of actionable recommendations. Finally, we'll cover automating and distributing these insights.

Session type: Presentation

Level of session: Leveling up

Category: Data and analytics

Building: Mountain America Stadium 

Room: TBD

Speakers
Adam Hunt
Creative designer 
Herberger Institute for Design and the Arts

Sarah McCarty
Manager communications
Herberger Institute for Design and the Arts

Deborah Sussman
Senior director of marketing and communications
Herberger Institute for Design and the Arts

Description

Discover how the Herberger Institute stripes back the subject matter and the brand tools to their elements in order to build a system that represents each unique internal unit within the larger ASU brand. 

Session type: Case study

Level of session: Leveling up

Category: Visual creative

Building: Mountain America Stadium 

Room: TBD

Speakers
Tina Miller
Executive director, creative and communications
Enterprise Technology 

Erin Callihan

Assistant vice president, strategic marketing and campaign communications
New York University 

Austin Boyer 

Associate director of marketing and communications
Boston University 

Maria Kuntz 

Director, content marketing strategy and communications
University of Colorado Boulder

Description

AI is reshaping higher ed marketing — enhancing content creation, engagement and workflows. How can institutions harness its power ethically and effectively? Join industry leaders as they explore real-world applications, best practices and strategies to maximize efficiency while maintaining trust.

Session type: Panel conversation 

Level of session: Leveling up

Category: Marketing strategy, Artificial intelligence

Building: Mountain America Stadium 

Room: TBD

Speakers
Michael Bartley
Director of marketing
Sandra Day O'Connor College of Law

Ava Hansen

Interaction designer 
Sandra Day O'Connor College of Law

Allison Otu

Executive director, marketing and strategic communications
Sandra Day O'Connor College of Law

Description

Join us behind the scenes of a Master of Legal Studies campaign by ASU Law and the Outreach Hub. We’ll break down key strategies — from creative to media buying. Learn to craft compelling visuals, optimize messaging and leverage data for targeting graduate students to achieve impactful results.

Session type: Case study

Level of session: Leveling up

Category: Visual creative, Social media

Building: Mountain America Stadium 

Room: TBD

Speakers
Penny Walker
Director, news and strategic communications,
Media Relations and Strategic Communications 


Description
You’ve written the story and sent it off to ASU News. Done, right? Not quite. Gone are the days of publishing and hoping readers find it. Consumer habits have changed, and so should our approach. As we work to grow ASU News readership and subscribers, we need your help getting more eyes on these stories. This is a brainstorming session, not a lecture. We’ll share tactics we’re testing and invite you to share what’s working — whether it’s a newsletter strategy, social boost or the pitch that landed a podcast feature. Let’s engage and inspire with ideas on how to help drive more eyes — and subscribers — to the stories we are telling together. 

Session type: TBD

Level of session: Foundations

Category: Marketing strategy

Building: Mountain America Stadium 

Room: TBD

11:00 a.m. – 11:50 a.m.

Speakers
James Hedges, 
Marketing data science director, data analysis and insight
Outreach Hub

Claire Slattery
Senior manager, marketing data analytics
Outreach Hub

Adrienne Rigg
Principal Data Engineer
ASU Enterprise Partners

Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

Description

We'll describe developing a pLTV model for prospective students, informing ad decisions. We'll cover data and model pipelines across Salesforce, GA4 and more, using Google's Crystalvalue. We'll also discuss combining predictions for a broader value representation.

Session type: TBD

Level of session: Leveling up

Category: Data and analytics

Building: Mountain America Stadium 

Room: TBD

Speakers
Morgan Harrison
Vice president, alumni association
Alumni Association

Description

Discover how Sun Devil 100 connects ASU units with successful alumni, showcases impactful stories and drives data on alumni-led economic impact. Learn how this program can support engagement, relationships and fundraising across the university.

Session type: Presentation

Level of session: Foundations

Category: Events, Data and analytics

Building: Mountain America Stadium 

Room: TBD

Speakers
Robert Lyman
Senior director, digital engagement strategy 
PRV Academic Enterprise Communications

April Crabtree

Associate vice president
PRV Admission Services

Laura Vreeland

Senior director, recruitment communications
Academic Enterprise Communications

Description

Learn how the CollegeVine AI technology was integrated into ASU recruitment communications. From nurturing leads to enrollment yield, how can AI enhance chat, text, email and voice to provide targeted and relevant communications.

Session type: Presentation

Level of session: Foundations

Category: Email, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
Madison Woodward
Marketing services manager
EdPlus at ASU

Description

Learn how to turn a single faculty interview or another marketing asset into videos, blogs, social posts and more. This session shows you how to work smarter, stretch resources and get the most out of existing content.

Session type: Presentation

Level of session: Foundations

Category: Strategy, Social media

Building: Mountain America Stadium 

Room: TBD

Speakers
Sasha Anaya
Marketing copy writer
Mary Lou Fulton College for Teaching and Learning Innovation

Denise Doran

Marketing director
Mary Lou Fulton College for Teaching and Learning Innovation

Sara Barber 

Web site specialist,
Mary Lou Fulton College for Teaching and Learning Innovation

Angela Stephens

Front end web developer,
Mary Lou Fulton College for Teaching and Learning Innovation

Description

Join the recipients of a miniature Principled Innovation® Project Grant to learn more about principled innovation practices, the grant process, lessons learned and the website enhancements that took place after incorporating the data collected.

Session type: Workshop

Level of session: Foundations

Category: Professional development

Building: Mountain America Stadium 

Room: TBD

Speakers
Terence Cher
Director of brand international
Enterprise Brand Strategy and Management

Anna Keegan Berry

Senior director of marketing
Cintana Education

Samantha Talavera

Director and head of global marketing and executive communications
Global Academic Initiatives

Description

ASU and Cintana share expert insights on tailoring messaging for diverse international audiences. Using real-world examples from across the ASU-Cintana Alliance, you’ll gain a deeper understanding of what truly influences international students’ decisions.

Session type: Interactive presentation

Level of session: Foundations

Category: Recruiting and admissions, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Noon – 12:50 p.m.

Speakers
TBD

Description

TBD

Session type: TBD

Level of session: All

Category: Events, Data and analytics

Building: Mountain America Stadium 

Room: TBD

Speakers
Julie Krell
Associate vice president 
Marketing Solutions

Stacy Bertinelli 

Senior marketing manager
ASU Enterprise Partners

Description

Changing Futures is more than a fundraising campaign; it's ASU's opportunity to rally a global community in support of a brighter future. Learn about the campaign launch, including performance, impact and lessons learned, and explore how you can activate the campaign from wherever you sit. 

Session type: Panel conversation

Level of session: Foundations

Category: Alumni/Donors, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

1:00 p.m. – 1:50 p.m.

Speakers
James Hedges
Director, data science 
Data Analytics and Insights

Bailey Smith

Project management specialist 
Data Analytics and Insights

Description

This session describes our adoption of the agile software development life cycle and its application to applied data science and analytics. Additionally, we will explore how Outreach Hub and Applied Data Science and Analytics are leveraging Wrike to manage and track their work.

Session type: Presentation

Level of session: All

Category: Data and analytics, Project management

Building: Mountain America Stadium 

Room: TBD

Speakers
Corinna Busciglio
Co-director, creative and communications
Enterprise Technology 

Annie Davis 

Co-director, creative and communications
Enterprise Technology 

Description

The behind-the-scenes of our breakout social series, "Carpool Convos." This series showcases technological advancements, highlighting ASU's executive talent and technology industry guests. 

Session type: Presentation

Level of session: Leveling up

Category: Visual creative, Social media

Building: Mountain America Stadium 

Room: TBD

Speakers
Carolyn Wood
Senior director, media services
Outreach Hub

Glenn Fuller,

Digital media specialist
Outreach Hub 

Lynae Berryhill

Paid media coordinator
ASU Enterprise Partners

Description

This session explores how to effectively create and capture demand using an omni-channel media strategy. We’ll dive into the balance between brand awareness and performance marketing, leveraging data-driven insights to optimize campaign media channels.

Session type: Presentation

Level of session: Foundations

Category: Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
Steve Ryan
Senior web developer
Engineering Communications

Description

ASU engineering offers its faculty or staff the ability to create small "lab" websites to assist with organizing research groups. This session will explore the value created from this service offering, best practices for maintenance and the role these sites can play in recruitment and retention.

Session type: Presentation

Level of session: Foundations

Category: Web/UX, Recruiting and admissions

Building: Mountain America Stadium 

Room: TBD

Speakers
Renae Hintze
Content marketing specialist
ASU Outreach Hub

Melissa Bordow, 

Senior content manager
ASU Outreach Hub 

Amy Noonan

Art director
ASU Outreach Hub 

Andrea Hodges

Graphic designer, principal
ASU Enterprise Brand Strategy and Management

Leigh Farr

Senior editor
ASU Enterprise Brand Strategy and Management

Description

You’ve finished your work and submitted your draft … brace for edits. Let's dive into the receiving end of the feedback loop. We'll do a quick refresher on the COAST method for giving feedback teams love, then explore how to use feedback effectively — and when to push back, respectfully.

Session type: Presentation

Level of session: Foundations

Category: Writing, Strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
Veronica Sanchez
Director, media relations
Media Relations and Strategic Communications

Skip Derra

Director
Media relations and strategic communications

Olivia Dow

Communications coordinator
Media Relations and Strategic Communications

Description

ASU’s experts database is a key tool for promoting our world-class faculty and elevating their voices in the media. In this session, we’ll walk through how the database works, why it matters and how you can contribute. You'll learn how this resource supports journalists while amplifying ASU’s research and creating new storytelling opportunities. Whether you’re in marketing or communications, take advantage of this opportunity to connect your faculty to the spotlight and to help shape how the world sees ASU.

Session type: Presentation

Level of session: Foundations

Category: Marketing strategy

Building: Mountain America Stadium 

Room: TBD

2:00 p.m. – 2:50 p.m.

Speakers
Sarah Wasson
Project manager 
Outreach Hub 

Description

Explore how Wrike’s custom fields, integrations and dashboards enhance project management, collaboration, and efficiency. See how ASU Outreach Hub streamlines communication with Google Drive, SharePoint and Teams. Learn to optimize workflows, reporting and insights for better outcomes.

Session type: Presentation

Level of session: Expert

Category: Project management

Building: Mountain America Stadium 

Room: TBD

Speakers
Leigh Farr
Senior editor
Enterprise Brand Strategy and Management

Terry Kaiser Borning

Senior web site development engineer
Engineering

Description

Learn about new functionalities and upgrades in the ASU Events system, giving you the tools and capabilities you need to create and publish your best events. Stay ahead with innovative tools designed to take your event publishing experience to the next level.

Session type: Presentation

Level of session: Leveling up

Category: Events

Building: Mountain America Stadium 

Room: TBD

Speakers
Allysson Schellhase
Social media manager
Academic Enterprise Communications

Description

Learn how Devil2Devil on Discord is transforming admitted student engagement. We’ll share trends, AI integration and insights from a full cycle — highlighting how bots, structure and community drive connection and momentum before students arrive on campus.

Session type: Case study

Level of session: Leveling up

Category: Social media

Building: Mountain America Stadium 

Room: TBD

Speakers
Jake Swanson
Project manager
Global Futures Laboratory

Laura Randall

Communications specialist
College of Global Futures

Dalia Maeroff

Grad research associate
School of Human Evolution And Social Change

Shireen Dooling

Project manager
Strategic Marketing and Communications

Faith Kearns

Director of research communications
Strategic Marketing and Communications

Luke Ramsey

Graduate teaching assistant
School of Sustainability

Dana Peters

Communications specialist
Global Futures Lab Staff

Description

Discover the importance of clear, straightforward science communication and how to incorporate these strategies into your work without having a traditional science or comms background. Contributors include staff from around the university who share ASU’s complex research topics with broad audiences.

Session type: Panel conversation

Level of session: Foundations

Category: Communications, Professional devlopment

Building: Mountain America Stadium 

Room: TBD

Speakers
Lindsay Lohr
Marketing coordinator, senior
Global Education Office - Exec Director

Description

Learn how global education can set ASU and your programs apart—especially for ASU Online students. Walk away with messaging strategies and a plug-and-play toolkit to help you integrate global learning into your communications.

Session type: Presentation

Level of session: Foundations

Category: Email, Social media

Building: Mountain America Stadium 

Room: TBD

3:00 p.m. – 3:50 p.m.

Speakers
Claire Slattery
Senior manager, marketing data analytics 
Outreach Hub

Pamela Zager-Maya

Director, creative strategy and branding 
Outreach Hub

Description

Learn how media strategy defines creative communication for ASU Online's 350+ programs. After a successful implementation of “A Degree Better” campaign in FY25, we will unveil our plans for expansion in FY26. Plus, we'll share what we learned from the FY25 media strategy and how we will apply the learnings in FY26.

Session type: Presentation

Level of session: Foundations

Category: Visual creative, Data and analytics

Building: Mountain America Stadium 

Room: TBD

Speakers
Jennifer (Danchen) Zhou, 
Assistant director, global alumni engagement
Outreach Hub 

Alejandra Molina

Asst. director of alumni engagement,
Thunderbird School of Global Management

Patrick McDermott

Office of university affairs
ASU Global

Andrew Carey

Assistant Vice President
Outreach Hub 

Description

We're reimagining how ASU connects with alumni across borders and cultures. Learn digital strategies to build global relationships — tailor content, use regional platforms and events, and apply data to drive meaningful engagement.

Session type: Presentation

Level of session: Leveling up

Category: Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
James Hedges
Marketing data science director, data analysis and insight
ASU Enterprise Partners

Daniel Shin

Data science specialist
ASU Enterprise Partners

Nishtha Wagh

Student Assistant 
Data Science

Jonathan Carroll

Senior director, marketing technology
ASU Enterprise Partners 

Description

Explore leveraging AI and LLMs for text data insights. Review examples like projecting funds, classifying queries and alumni interviews. Discuss prompt engineering, APIs, NLP integration and QA for stakeholder confidence. This is a powerful opportunity for our organization.

Session type: Presentation

Level of session: Foundations

Category: Data and analytics

Building: Mountain America Stadium 

Room: TBD

Speakers
Cristin Duerinckx
Product manager, ASU Online
EdPlus at ASU

Megan Reniewicki

Senior UX designer
EdPlus at ASU

Jordan Roberts

Associate UX writer
EdPlus at ASU

Description

Learn how we’re using infographics and interactive visuals to simplify complex topics and enhance student understanding, from tuition to the ASU Online experience. See how thoughtful design and data-driven storytelling are transforming the way students engage with key information.

Session type: Presentation

Level of session: Foundations

Category: Visual creative, Web/UX

Building: Mountain America Stadium 

Room: TBD

Speakers
Michael Duah
Senior product manager
EdPlus at ASU

Kelsey Villacorte

UX researcher
EdPlus at ASU

Description

Study Hall is reaching people that traditional college marketing misses — and some of them are now choosing ASU. This session explores what’s resonating, what we’re learning and how it reframes the role of marketing in higher ed.

Session type: Presentation

Level of session: Foundations

Category: Web/UX, Data and analytics

Building: Mountain America Stadium 

Room: TBD

3:00 p.m. – 4:30 p.m.

Day 3

Thursday, July 17

   In-person at Mountain America Stadium

   8:30 a.m. – 4:30 p.m.

9:00 a.m. – 9:50 a.m.

10:00 a.m. – 10:50 a.m.

Speakers
Allison Connell
Senior director, marketing and communications
The College of Liberal Arts and Sciences

Lauren Whitby

Assistant director, communications
The College of Liberal Arts and Sciences

Description

So … what are you going to do with that? It’s a common myth that a degree in history, English or sociology doesn’t get you a real job. That’s why we spent the last year building out a comprehensive communications strategy on outcomes and careers for degrees in the liberal arts and sciences.

Session type: TBD

Level of session: All

Category: Recruiting and admissions, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
Kyle Rassel
Senior director, marketing operations 
Learning Enterprise 

Jonathan Carroll

Senior director, marketing technology
ASU Enterprise Partners 

Description

To improve data quality, optimize performance and ensure compliance, Learning Enterprise implemented a unified event-tracking framework across its digital properties. Learn how we used Google Tag Manager, data layer standards and server-side tag management to achieve our goals.

Session type: Presentation

Level of session: Leveling up

Category: Data and analytics, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
Robert Ewing 
Director of client solutions
ASU Outreach Hub

Joel Farias Godinez Jr

Video Producer 
ASU Outreach Hub

Description

How do you tell an authentic story that is moving, impactful and succinct? What are the techniques you can use with your team to create moving imagery that demonstrates the value of your unit? What is the most important part of crafting a video with high-production value?

Session type: Interactive presentation

Level of session: Foundations

Category: Alumni/Donors, Recruiting and admissions

Building: Mountain America Stadium 

Room: TBD

Speakers
Melissa Goitia
Executive director 
Office Of University and Protocol

Marcus Jones

Chief of staff
Watts College of Public Service and Community Solutions

Kristin Olafs

Assistant director, special events
Fulton Schools of Engineering 

Darci Nagy

Special events manager
Office of University Events and Protocol

Description

Experiential marketing focuses on creating engaging and memorable experiences to form emotional connections between the brand and the consumer. That sounds great but where do you start? 

Session type: Presentation

Level of session: Leveling up

Category: Events, Social media

Building: Mountain America Stadium 

Room: TBD

Speakers
Amy Watson
Design strategist
Communications and Web Services 

Marilyn Murphy

Communications specialist
Communications and Web Services

Jordyn Kush

UX designer
Communications and Web Services 

Carson Brit

Graphic design specialist
Communications and Web Services 

Description

This session explores how the Communications and Web Services team at ASU Library uses design thinking to foster creativity, collaboration and connection. Through the evolution of the New Year card, we’ll show how empathy, iteration and experimentation shape our approach, maximizing impact in both major projects and daily initiatives.

Session type: Presentation

Level of session: Foundations

Category: Visual creative

Building: Mountain America Stadium 

Room: TBD

Speakers
Renae Hintze
Marketing content specialist
Outreach Hub

Genevieve Leach 

Digital content specialist
ASU Enterprise Partners 

Description

AI can help you improve any campaign. But you might wonder, “How do I actually use this?” We’ll show you how Gen AI can assist with campaigns from brainstorming to reporting with practical examples. Whether you’re an early adopter or a cautious skeptic, you'll find ways to integrate AI in your work and keep the human touch.

Session type: Panel conversation

Level of session: Foundations

Category: Email, Social media

Building: Mountain America Stadium 

Room: TBD

11:00 a.m. – 11:50 a.m.

Speakers
Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

Rob Ewing

Director of client solutions 
ASU Outreach Hub.

Description

How do we understand a campaign's effectiveness? In this session you will learn basic checks that should be performed before launching a campaign and how to use Google Analytics to understand general engagement and key events from the campaign.

Session type: TBD

Level of session: All

Category: Data and analytics, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
Cristin Duerinckx
Product manager, ASU online
EdPlus at ASU

Jordan Hendrickson

Product manager
EdPlus at ASU

Description

DegreeMe is an AI-powered tool that matches students with degrees based on their interests and goals. It personalizes degree exploration, supports smarter choices and turns uncertainty into confidence — transforming how students discover the right degree.

Session type: Presentation

Level of session: Foundations

Category: Visual creative, Web/UX

Building: Mountain America Stadium 

Room: TBD

Speakers
Madison Woodward
Marketing services manager
EdPlus at ASU

Description

Learn how to turn a single faculty interview or another marketing asset into videos, blogs, social posts and more. This session shows you how to work smarter, stretch resources and get the most out of existing content.

Session type: Presentation

Level of session: Foundations

Category: Strategy, Social media

Building: Mountain America Stadium 

Room: TBD

Speakers
Julie Russ
Assistant director
Institute of Human Origins 

Julie Kurth

Assistant director, marketing and communications 
Knowledge Enterprise Strategic Marketing and Communications

Description

Milestones shape the future. How can marketing turn anniversaries into brand-building moments? 

Session type: Case study

Level of session: Foundations

Category: Events, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
Ramón Arroyo
PhD: Chief marketing officer
UAG

Luis Alfonso Arjona Panduro

Omnichannel marketing manager
UAG

Alejandro Jiménez

Creative development and Production Manager
UAG

Description

It covers how UAG has shaped a strong, recognizable brand over the last 90 years with the details of the 2025 campaign. Content includes the key insights, creative decisions and how we built a messaging system around impactful phrases that truly resonate.

Session type: Interactive presentation

Level of session: Leveling up

Category: Standards and management

Building: Mountain America Stadium 

Room: TBD

Speakers
Jay Thorne
Associate vice president,
Media Relations and Strategic Communications

Nikki Ripley

Assistant vice president,
Media Relations and Strategic Communications

Description

In an environment where words carry more weight than ever, communicators must be precise, thoughtful and strategically aligned. This session offers practical tools for crafting effective messaging — from refining vocabulary and tone to anticipating audience reactions and aligning with institutional values. We’ll explore real-world examples, highlight common pitfalls and offer a refresher on protocol. Whether you’re navigating complexity or simply seeking clarity, this is your space to reflect, realign and build confidence in your approach.

Session type: Presentation

Level of session: Foundations

Category: Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Noon – 1:30 p.m.

1:30 p.m. – 2:20 p.m.

Speakers
Ava Hansen
Interaction designer 
Sandra Day O'Connor College of Law

Alexander Barouch

Web application developer
Sandra Day O'Connor College of Law

Nathan Stetson

Web content editior 
Sandra Day O'Connor College of Law

Description

Is your marketing team finding your department ignoring brand? Learn to use Adobe Express to build a free brand kit that keeps teams aligned. We’ll also cover web accessibility, brand audits and how to create a content template library to fix inconsistencies and keep the ASU brand cohesive and strong.

Session type: TBD

Level of session: All

Category: Visual creative, Web/UX

Building: Mountain America Stadium 

Room: TBD

Speakers
Terence Cher
Director of brand, international
Enterprise Brand Strategy and Management

Adam Pierno

Managing director, brand strategy
Enterprise Brand Strategy and Management

Cheyenne Carolin

Associate director of market research and insights,
Enterprise Brand Strategy and Management

Description

This is ASU’s first proprietary brand research in international priority markets, investigating how our brand platform translates in India and China. We wanted to identify and understand key perceptual differences among constituents in the U.S. and our largest international markets, China and India.

Session type: Interactive presentation

Level of session: Leveling up

Category: Data and analytics, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
Madison Woodward
Marketing services manager
EdPlus at ASU

Description

Learn how to use market research to build internal and external buy-in for academic programs. This session covers strategies to engage faculty, align leadership and connect with prospective students — turning insights into practical action at every stage.

Session type: Presentation

Level of session: Foundations

Category: Data and analytics, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
Tanya Amos
Director
Academic Enterprise Communications

Kerstin Gallardo

Assistant director, digital engagement
Academic Enterprise Communications

Description

Discover why parents are key decision-makers in the college journey. Using parents as a case study, learn how to build actionable personas using various data tools and research methods, and leverage them to craft more effective, targeted communications.

Session type: Case study

Level of session: Leveling up

Category: Data and analytics, Recruiting and admissions

Building: Mountain America Stadium 

Room: TBD

Speakers
Jay Thorne
Associate vice president
Media Relations and Strategic Communications

Lisa Robbins

Assistant director ASU news
Media Relations and Strategic Communications

Kate Howells

Executive director, strategic marketing and communications,
KE Office of the Executive Vice President - Operations

Description

University research is in the news, and research storytelling is more important than ever. In this session, we’ll unpack how ASU’s “Research Matters” initiative amplifies work from across the university by meeting audiences where they are. Through thoughtful segmentation and storytelling across every channel, we aim to make research resonate with not only science reporters, but your next-door neighbor. This is your invitation to help shape a more cohesive, collective voice for research. Come be part of a universitywide movement to amplify the importance of university research — for everyone. 

Session type: Interactive presentation

Level of session: Foundations

Category: Project management, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Speakers
Danny Cox
Enterprise Account Executive

Jonathan Carroll

Senior director, marketing technology
ASU Enterprise Partners 


Description
Learn Optimizely for web experimentation (A/B testing) and optimization. Master setup, running and analysis to improve web strategies using Optimizely's features.

Session type: Workshop

Level of session: Leveling up

Category: Marketing strategy

Building: Mountain America Stadium 

Room: TBD

2:30 p.m. – 3:20 p.m.

Speakers
Kourtney Kelley
Asst director communications
Sandra Day O'Connor College of Law

Andrea Estrada 

Social media specialist
Sandra Day O'Connor College of Law

Crystal Jimenez

Communications specialist
Sandra Day O'Connor College of Law

Elise Llamas

Email marketing coordinator
Sandra Day O'Connor College of Law

Description

From rethinking our newsroom to rebuilding our newsletter and reimagining social media content, our award-winning team aligned message and modality to drive measurable results. This session explores how strategy, intentional content planning and execution turned a strategic vision into sustained engagement and impact.

Session type: Presentation

Level of session: Leveling up

Category: Email, Social media

Building: Mountain America Stadium 

Room: TBD

Speakers
Morgan Harrison
Vice president, alumni association
Alumni Association

Description

Learn how the ASU Alumni Association builds meaningful, personalized alumni experiences — like Sparky-signed birthday cards and custom reunion name badges with headshots from college — that help each Sun Devil feel seen, valued and celebrated, even in a network of 690,000+ strong.

Session type: TBD

Level of session: All

Category: Alumni/Donors, Events

Building: Mountain America Stadium 

Room: TBD

Speakers
Mark Scarp
Media relations officer
Watts College of Public Service & Community Solutions

Stephen Filmer

Manager, media relations and strategic communications,
Media Relations and Strategic Communications

Gabriella Kemp

Senior media relations officer
Media Relations and Strategic Communications

Nikki Ripley

Assistant vice president 
Media Relations and Strategic Communications

Description

Don't wait for media to come to you. If you want to have media reach out to you, you must reach out to them, acquainting them with what makes ASU world famous. Learn best practices for working with an ever-changing list of journalists.

Session type: Panel conversation

Level of session: Foundations

Category: Media relations

Building: Mountain America Stadium 

Room: TBD

Speakers
Abby Terlecki
Associate director, content strategy
EdPlus at ASU 

Megan Reniewicki

Senior UX designer 
EdPlus at ASU

Description

This session explores how storytelling using the EdPlus Lookbook as a case study. Learn a 5D framework to discover, define and express your unit’s identity through writing, design and collaboration.

Session type: Interactive presentation

Level of session: Foundations

Category: Visual creative, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

2:30 p.m. – 4:00 p.m.

Speakers
Jack Kenzler
UX design manager
EdPlus UX - Product Design - Enterprise and ASU Online

Description

Traditional prototypes focus on visuals, missing real-world functionality. This session explores how AI tools like Lovable, Cursor and Bolt — starting with Figma — turn static mockups into interactive prototypes. Learn how AI bridges design and development, improving collaboration and communication.

Session type: Workshop

Level of session: Leveling up

Category: Web/UX

Building: Mountain America Stadium 

Room: TBD

Day of logistics and accommodations

Parking

TBD

Accommodations and for your comfort

Elevators

TBD

Bathrooms

TBD

Wellness

TBD