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Training and tools

Summer Camp

Summer Camp 2025

As we look to the year ahead, ASU is better positioned than any other university in the country to meet this moment. We are built to adapt, to inspire the next generation of learners and to lead with clarity and purpose. But achieving that future depends on our collective ability to learn quickly, plan strategically, adjust rapidly and act boldly.

We’ll explore how to break through the noise with bold, confident stories that build trust, spark belief and demonstrate ASU’s real-world impact. We’ll spend time on brand areas we must elevate to lead with strength in this next chapter.

This work requires both vision and tools — which is why this year’s agenda is built to equip us on both fronts. Whether you're looking to explore emerging technologies like AI, gain insight into shifting market dynamics and how we’re responding or connect with fellow communicators and creators across the university, Summer Camp is designed to meet you where you are and help us move forward — together.


Who Should Attend

This event is designed for anyone who shapes how ASU shows up in the world—whether you're crafting stories, building campaigns, engaging communities, designing experiences, or advancing strategic initiatives.

We welcome:

  • Marketers and brand strategists
  • Communicators and media relations professionals
  • Social media managers and content creators
  • Designers, videographers, and creative teams
  • Outreach and community engagement specialists
  • Web, UX, and digital experience teams
  • Event specialists and planners
  • Enrollment, advancement, and recruitment communicators
  • Technologists who support communications systems
  • Anyone involved in telling the ASU story—no official communications or marketing title required

Whether you're new to the field or a seasoned pro, this is your opportunity to connect, learn, and collaborate with peers across the university.

What to do next:

Summer Camp is happening from July 15–17, 2025 with two in person days and one virtual day.

Registration opens in May. Keep an eye on the #general Slack channel and your email for updates from the Brand team, including the link to sign up and select your agenda. Get ready to be inspired, challenged and connected!

Day 1

Tuesday, July 15

  In person at Mountain America Stadium

  8:00 a.m. – 4:30 p.m.

8:00 a.m. – 8:45 a.m.

Tuesday, July 15: Mountain America Stadium, in person

Breakfast (provided; special dietary options included)

Oatmeal bar
Oatmeal, V+ (140 Cal/8 oz. serving)
Honey, VG (50 Cal/0.5 oz. serving)
Maple syrup, V+ (80 Cal/1 oz. serving)
Dried cranberries, V+ (50 Cal/0.5 oz. serving)
Raisins, V+ (40 Cal/0.5 oz. serving)
Brown sugar, V+ (50 Cal/0.5 oz. serving)
Cinnamon sugar, V+ (30 Cal/0.25 oz. serving)
Walnuts, V+ (90 Cal/0.5 oz. serving) 

Breakfast burritos

Meat lovers burrito: Eggs, bacon, sausage and ham (810 Cal each)
Sweet potato burrito, VG: Roasted sweet potatoes, quinoa brown rice, egg white, swiss cheese, spinach and pesto (430 Cal each)

Beverages 

Iced water (0 Cal/8 oz. serving) 
Starbucks coffee, decaf and hot tea (0 Cal/8 oz. serving)

V+ Vegan

VG Vegetarian

9:00 a.m. – 9:50 a.m.

Tuesday, July 15Mountain America Stadium, in person

Description
We’ll open this year’s gathering with a look at where we are — and where we’re headed. Join Chief Brand Officer Jill Andrews for a conversation on the forces shaping higher education, the bold branding moves ASU is making, and how our shared work continues to drive the university forward.

Speaker
Jill Andrews
Vice president and chief brand officer 
Enterprise Brand Strategy and Management

Level: All

Building: Mountain America Stadium

Room: San Tan Ford Club

10:00 a.m. – 10:50 a.m.

Tuesday, July 15Mountain America Stadium, in person

Description
In this session, we will explore the halo effect stemming from the postseason success of the Sun Devil Athletics Football team, and examine its broader impact on engagement across the university. 

Speaker(s)
Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

James Hedges

Director, data science
ASU Enterprise Partners

Bishnupriya Pradhan
Data science specialist
ASU Enterprise Partners

Session type: Case Study

Level of session: Foundations

Category: Data and analytics, Alumni/Donors

Building: Mountain America Stadium

Room: TBD

Description
Have you wondered how storytelling happens at ASU? Hint: it is a collaborative effort! The panel will share strategies for collaboration across ASU and with community partners, aligning approaches to Principled Innovation practices. Join the session to add new tools to your storytelling toolkit. 

Speaker(s)
Julia Davis
Fellow, principled innovation and social embeddedness
University Affairs

Jennifer Vanos

Associate professor
School of Sustainability

David Rozul

Manager marketing and communications
School of Molecular Sciences

Session type: Panel conversation

Level of session: Foundations

Category: Social media, Project management

Building: Mountain America Stadium

Room: TBD

Description
Figma has revolutionized how teams collaborate on design, but are you using it to its full potential? In this hands-on session, we’ll explore practical ways to supercharge your workflow and become a true Figmaster!

Speaker(s) 
Jeroel Padilla
Lead UX designer
EdPlus at ASU

Session type: Workshop

Level of session: Foundations

Category: Web/UX

Building: Mountain America Stadium

Room: TBD

Description
Experiential marketing focuses on creating engaging and memorable experiences to form emotional connections between the brand and the consumer. That sounds great but where do you start?

Speaker(s)
Melissa Goitia
Executive director 
Office of University and Protocol

Marcus Jones

Chief of staff
Watts College of Public Service and Community Solutions

Kristin Olafs

Assistant director, special events
Ira A. Fulton Schools of Engineering 

Darci Nagy

Special events manager
Office of University Events and Protocol

Session type: Presentation

Level of session: Leveling up

Category: Events, Social media

Building: Mountain America Stadium 

Room: TBD

 

Description
Learn how Devil2Devil on Discord is transforming admitted student engagement. We’ll share trends, AI integration and insights from a full cycle — highlighting how bots, structure and community drive connection and momentum before students arrive on campus.

Speaker(s)
Allysson Schellhase
Social media manager
Academic Enterprise Communications

Brain Lee
Student volunteer moderator
Devil2Devil

Samuel Teets
Student volunteer moderator
Devil2Devil

Julie Reyes
Student volunteer moderator
Devil2Devil

Session type: Case study

Level of session: Leveling up

Category: Social media

Building: Mountain America Stadium 

Room: TBD

11:00 a.m. – 11:50 a.m.

Tuesday, July 15Mountain America Stadium, in person

Description
Smart content doesn’t stop working once it's published. This session highlights how ASU teams are planning ahead, producing with purpose and getting more life from their creative assets through shared libraries and cross-unit collaboration. Learn how to build content once and extend its reach over time — saving effort, increasing quality and connecting with more audiences.

Speaker(s)
Lindsay Kinkade
Managing director, creative strategy
Enterprise Brand Strategy and Management

Pamela Zager-Maya
Director, creative strategy and branding
ASU Outreach Hub

Session type: Presentation

Level of session: Leveling up

Category: Visual creative

Building: Mountain America Stadium 

Room: TBD

Description
Discover how ASU Online empowers students to share their journeys — stories of resilience that fuel connection, engagement and brand growth. Learn how authentic storytelling turns students into ambassadors and builds a brand rooted in care and belonging.

Speaker(s)
Charrie Larkin
Social media manager
EdPlus at ASU

Session type: Presentation

Level of session: Leveling up

Category: Social media

Building: Mountain America Stadium 

Room: TBD

Description
Learn about high-performing messages the Brand team is testing that units can implement across their unit's branding assets. Discover strategies for applying these messages to boost engagement, drive results and build the ASU brand.

Speaker(s)
Abby Losinski
Brand manager
Enterprise Brand Strategy and Management

Cheyenne Carolin

Associate director of market research and insights
Enterprise Brand Strategy and Management

Session type: Presentation

Level of session: Foundations

Category: Data and analytics, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Description
Considering your audience is a classic writing tip, but are you doing enough to consider their entire journey? Discover UX writing tips to create engaging and useful content for all contexts, from web to blogs and more. You’ll learn how to write user-centered copy and gain insights from examples.

Speaker(s)
Stephanie Morse
Senior manager, content design
EdPlus at ASU

Jesse Milard 

Senior UX writer 
EdPlus at ASU

Session type: Presentation

Level of session: Foundations

Category: Web/UX

Building: Mountain America Stadium 

Room: TBD

11:00 a.m. – 12:30 p.m.

Tuesday, July 15Mountain America Stadium, in person

Description
Human creativity can feel like a diminishing resource in a time when artificial intelligence is infiltrating every industry. Taking an interdisciplinary approach, this interactive presentation will focus on the possibility of AI as a way to augment human creativity, rather than replace it.

Speaker(s)
Sasha Anaya
Marketing copy writer
Mary Lou Fulton College for Teaching and Learning Innovation

Session type: Interactive presentation

Level of session: Foundations

Category: Marketing strategy, Professional development

Building: Mountain America Stadium

Room: TBD

Description
The ASU Outreach Hub has partnered to collect over 20,000 alumni stories each with unique connections to ASU. Join us to hear how alumni engagement met data science and the use of AI, with new analysis to inform how we can engage with our alumni and how stories can be an asset for the enterprise.

Speaker(s)
James Hedges
Director, data science
ASU Enterprise Partners

Andrew Carey

Assistant vice president, alumni engagement 
ASU Outreach Hub

Session type: Presentation

Level of session: All

Category: Data and analytics, Marketing strategy

Building: Mountain America Stadium

Room: TBD

Noon – 1:30 p.m.

Tuesday, July 15Mountain America Stadium, in person

Lunch (provided; special dietary options included)

Classic pizza
Traditional New York-style cheese pizza slices, VG (250 Cal/slice)
Meat lover's pizza slices (460 Cal/slice) 
Garden Vegetable Pizza Slices, VG (370 Cal/slice)
Sides
Traditional garden salad with fresh seasonal vegetables and balsamic vinaigrette and ranch, VG  (45 Cal/3.5 oz. serving) 
Home-style kettle chips (190 Cal/1.25 oz. each)  
Dessert
Assorted Craveworthy® cookies, VG (210-230 Cal each) 
Bakery-fresh brownies, VG (250 Cal each)

Classic sandwich 
Roast beef with tarragon horseradish spread on wheatberry bread (450 Cal each) 
California turkey ciabatta with avocado, spinach, cucumber, tomato and ranch dressing (470 Cal each) 
Veggie ciabatta with chickpeas, tomato, spinach, radish, carrot, feta, dill and white bean hummus, VG (510 Cal each)

Yucatan bowl
Romaine lettuce salad, V+ (5 Cal/0.5 oz. serving) 
Avocado ranch dressing, VG (90 Cal/1 oz. serving) 
Cilantro lime brown rice, V+  (140 Cal/3.5 oz. serving)
Charro beans, V+ (80 Cal/3 oz. serving)
Guacamole, V+ (35 Cal/1 oz. serving)
Protein options
Shredded chicken (170 Cal/3 oz. serving) 
Roasted portobello mushrooms, V+ (20 Cal/2.25 oz. serving)  
Vegan chorizo, V+ (240 Cal/4 oz. serving) 
Salsa options
Pico de gallo, V+ (5 Cal/1 oz. serving) 
Salsa roja, V+ (20 Cal/1 oz. serving)
Dessert
Dulce de leche brownie, VG (220 Cal each)

V+ Vegan
VG Vegetarian

1:30 p.m. – 2:20 p.m.

Tuesday, July 15Mountain America Stadium, in person

Description
In this session, we’ll walk through best practices for boosting posts on platforms like Instagram, Facebook and LinkedIn – including how to choose what to boost, target strategically, and avoid common pitfalls. You’ll leave with practical tips, examples from Flagship, and a better understanding of how paid amplification supports your broader social goals. This session is great for communicators, content creators and anyone managing ASU-affiliated social accounts.

Speaker(s)
David Murray
Paid social media specialist
Enterprise Brand Strategy and Management

Danielle Swanberg

Social media director
Enterprise Brand Strategy and Management

Session type: Presentation

Level of session: Leveling up

Category: Social media, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Description
Learn how to use Siteimprove to optimize your site’s content quality, SEO and accessibility through a series of live demonstrations. Step-by-step, you’ll learn how easy Siteimprove makes it to catch and fix errors right when they happen.

Speaker(s)
Zoe Jirgens-Smalla
Quality assurance analyst, user experience
Enterprise Brand Strategy and Management

Madelaine Beitzel

Technical web project coordinator
Enterprise Technology

Session type: Presentation

Level of session: Foundations

Category: Web/UX, Standards and management

Building: Mountain America Stadium 

Room: TBD

Description
Explore how the ASU Alumni Association manages 135+ global alumni chapters and networks, supporting volunteers as community leaders and brand ambassadors to engage Sun Devils worldwide and extend ASU’s reach far beyond campus.

Speaker(s)
Morgan Harrison
Vice president, alumni association
Alumni Association

Session type: Presentation

Level of session: Foundations

Category: Alumni/Donors, Strategy

Building: Mountain America Stadium 

Room: TBD

Description
No high-profile agency. No extravagant budget. Just a village of 125 students, 40-plus staff collaborators and a scrappy in-house creative team. In this session, we’ll dive into the journey of ASU’s most recent charter video — from concept and filming to the final cut. Hear key insights, lessons learned and strategies for tapping into local talent across your academic community. 

Speaker(s)
Safwat Saleem
Senior creative director
Media Relations and Strategic Communications

Amy Chou

Director of operations,
Media Relations and Strategic Communications

Joshua Belveal

Videographer
Media Relations and Strategic Communications

Session type: Presentation

Level of session: All

Category: Media relations, Visual creative

Building: Mountain America Stadium 

Room: TBD

Description
Attendees will discover how integrating sustainability into marketing, events and purchases strengthens brand affinity. This interactive session explores ASU sustainability goals, audience persona-based planning, and tools to strengthen your strategy with ASU’s commitment to a sustainable future.

Speaker(s)
Molly Longton
Program manager
FDM FM Zero Waste

Paige Strickland
Program manager
Sustainability Practices

Madeline Dolgin
Sustainability and inclusive program coordinator
UBS Sustainable and Inclusive Procurement

Danielle Van Vleet
Assistant director of sustainable and inclusive procurement
UBS Procurement Strategy

Session type: Interactive presentation

Level of session: Foundations

Category: Events, Strategy

Zoom: TBD

2:30 p.m. – 3:20 p.m.

Tuesday, July 15Mountain America Stadium, in person

Description
Join us to learn how our team tracks campaign success — from planning to post-launch. We’ll share a practical approach using naming conventions, tags and reporting tools, plus how we align strategy and tracking to measure impact across the full campaign life cycle. 

Speaker(s)
Ty Seibel
Director of student communications
EdPlus at ASU

Lauren Hanneman
Communications coordinator
EdPlus at ASU

Session type: Presentation

Level of session: Foundations

Category: Marketing strategy, Professional development

Building: Mountain America Stadium 

Room: TBD

Description
Milestones shape the future. How can marketing turn anniversaries into brand-building moments?

Speaker(s)
Julie Russ
Assistant director (retired) 
Institute of Human Origins 

Julie Kurth

Assistant director, marketing and communications 
Knowledge Enterprise Strategic Marketing and Communications

Session type: Case study 

Level of session: Foundations  

Category: Events, Marketing strategy 

Building: Mountain America Stadium 

Room: TBD

2:30 p.m. – 4:00 p.m.

Tuesday, July 15Mountain America Stadium, in person

Description
The entire ASU ecosystem is designed to serve everyone, but who explicitly is your unit trying to attract, retrain or engage? Join The College of Liberal Arts and Sciences and the Brand team for a workshop straight from the Brand Portfolio Working Group. Through guided activities and discussion, we'll deep-dive into your core constituents and how they should think, feel and act regarding your offerings. 

Please note that participants are encouraged to attend with an in-unit colleague. A complimentary session will be offered on Thursday, July 17.

Speaker(s)
Adam Pierno 
Managing director, brand strategy
Enterprise Brand Strategy and Management

Casey Francis

Senior director, community, culture and projects
Enterprise Brand Strategy and Management

Allison Connell

Senior director, marketing and communications
The College of Liberal Arts and Sciences

Abby Losinski

Brand manager
Enterprise Brand Strategy and Management

Session type: 
Presentation

Level of session: Leveling up

Category: Social media, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Description
A workshop for anyone who’s ever been asked to “make it pop” with five logos, zero budget and 24 hours' notice.

Join fellow designers and communicators for a hands-on collaborative session where limitations become launchpads. We’ll explore how creative constraints — those tight budgets, brand rules and inbox surprises — can actually fuel innovation, not block it. You’ll work together on delightfully ridiculous higher ed challenges designed to stretch your thinking, spark new ideas and prove that even inside the box, there’s plenty of room for magic.

Speaker(s)
Rik Boberg
Assistant director, design
Academic Enterprise Communications 

Candy Choi

Design director
Enterprise Brand Strategy and Management

Andrea Hodges

Assistant design director
Enterprise Brand Strategy and Management

Session type: 
Workshop

Level of session: All

Category: Visual Creative

Building: Mountain America Stadium 

Room: TBD

Day 1 | Mountain America Stadium directions and parking

Mountain America Stadium is located at 500 E Veterans Way, Tempe, AZ 85287.
Find more information about getting to Mountain America Stadium. Parking is available at both the South Packard Drive Garage and Lot 59. Please work with your individual units to cover parking costs. Attendees can also take the Light Rail and hop off just west of the stadium at the Veterans Way/College Ave station.

Parking for guests displaying a state-issued disability placard or license plate is available in the disabled lot, the first level South Packard Drive Parking Structure (Structure 7), or Stadium Structure (Structure 5) based on availability. Disability parking is available on a first-come, first-served basis. 

Day 2

Wednesday, July 16

  Virtual

  8:30 a.m. – 4:00 p.m.

9:00 a.m. – 9:50 a.m.

Wednesday, July 16: virtual day

More to come - check back for details! 

 

10:00 a.m. – 10:50 a.m.

Wednesday, July 16: virtual day

Description
In this session, we'll explore how attribution for varied conversions helps organizations achieve strategic goals. We'll discuss GA4 data insights, our approach to leveraging them and examples of actionable recommendations. Finally, we'll cover automating and distributing these insights.

Speakers(s)
James Hedges
Director, data science
ASU Enterprise Partners

Daniel Shin
Data science specialist
ASU Enterprise Partners

Rahul Deshmukh 
Student Assistant 
ASU Enterprise Partners

Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

Session type: Presentation

Level of session: Leveling up

Category: Data and analytics

Zoom link: TBD

Description
Discover how the Herberger Institute stripes back the subject matter and the brand tools to their elements in order to build a system that represents each unique internal unit within the larger ASU brand. 

Speaker(s)
Adam Hunt
Creative designer 
Herberger Institute for Design and the Arts

Sarah McCarty
Manager communications
Herberger Institute for Design and the Arts

Deborah Sussman
Senior director of marketing and communications
Herberger Institute for Design and the Arts

Session type: Case study

Level of session: Leveling up

Category: Visual creative

Zoom link: TBD

Description
AI is reshaping higher ed marketing — enhancing content creation, engagement and workflows. How can institutions harness its power ethically and effectively? Join industry leaders as they explore real-world applications, best practices and strategies to maximize efficiency while maintaining trust.

Speaker(s)
Tina Miller
Executive director, creative and communications
Enterprise Technology 

Erin Callihan

Assistant vice president, strategic marketing and campaign communications
New York University 

Austin Boyer 

Associate director of marketing and communications
Boston University 

Maria Kuntz 

Director, content marketing strategy and communications
University of Colorado Boulder

Session type: Panel conversation 

Level of session: Leveling up

Category: Marketing strategy, Artificial intelligence

Zoom link: TBD

Description
Join us behind the scenes of a Master of Legal Studies campaign by ASU Law and the Outreach Hub. We’ll break down key strategies — from creative to media buying. Learn to craft compelling visuals, optimize messaging and leverage data for targeting graduate students to achieve impactful results.

Speaker(s)
Michael Bartley
Director of marketing
Sandra Day O'Connor College of Law

Glenn Fuller

Digital media strategist
ASU Outreach Hub

Ava Hansen

Interaction designer 
Sandra Day O'Connor College of Law

Allison Otu

Executive director, marketing and strategic communications
Sandra Day O'Connor College of Law

Session type: Case study

Level of session: Leveling up

Category: Visual creative, Social media

Zoom link: TBD

Description
You’ve written the story and sent it off to ASU News. Done, right? Not quite. Gone are the days of publishing and hoping readers find it. Consumer habits have changed, and so should our approach. As we work to grow ASU News readership and subscribers, we need your help getting more eyes on these stories. This is a brainstorming session, not a lecture. We’ll share tactics we’re testing and invite you to share what’s working — whether it’s a newsletter strategy, social boost or the pitch that landed a podcast feature. Let’s engage and inspire with ideas on how to help drive more eyes — and subscribers — to the stories we are telling together. 

Speaker(s)
Penny Walker
Director, news and strategic communications,
Media Relations and Strategic Communications 

Session type: Interactive presentation 

Level of session: Foundations

Category: Marketing strategy

Zoom link: TBD

11:00 a.m. – 11:50 a.m.

Wednesday, July 16: virtual day

Description
We'll describe developing a pLTV model for prospective students, informing ad decisions. We'll cover data and model pipelines across Salesforce, GA4 and more, using Google's Crystalvalue. We'll also discuss combining predictions for a broader value representation.

Speaker(s)
James Hedges
Director, data science
ASU Enterprise Partners

Claire Slattery
Director, marketing data analytics
ASU Outreach Hub

Adrienne Rigg
Principal Data Engineer
ASU Enterprise Partners

Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

Session type: Presentation

Level of session: Leveling up

Category: Data and analytics

Zoom link: TBD

Description
Discover how Sun Devil 100 connects ASU units with successful alumni, showcases impactful stories and drives data on alumni-led economic impact. Learn how this program can support engagement, relationships and fundraising across the university.

Speaker(s)
Morgan Harrison
Vice president, alumni association
Alumni Association

Session type: Presentation

Level of session: Foundations

Category: Events, Data and analytics

Zoom link: TBD

Description
Learn how the CollegeVine AI technology was integrated into ASU recruitment communications. From nurturing leads to enrollment yield, how can AI enhance chat, text, email and voice to provide targeted and relevant communications.

Speaker(s)
Robert Lyman
Senior director, digital engagement strategy 
Academic Enterprise Communications

Laura Vreeland

Senior director, recruitment communications
Academic Enterprise Communications

Session type: Presentation

Level of session: Foundations

Category: Email, Marketing strategy

Zoom link: TBD

Description
Join the recipients of a miniature Principled Innovation® Project Grant to learn more about principled innovation practices, the grant process, lessons learned and the website enhancements that took place after incorporating the data collected.

Speaker(s)
Sasha Anaya
Marketing copy writer
Mary Lou Fulton College for Teaching and Learning Innovation

Denise Doran

Marketing director
Mary Lou Fulton College for Teaching and Learning Innovation

Sara Barber 

Web site specialist
Mary Lou Fulton College for Teaching and Learning Innovation

Angela Stephens

Front end web developer,
Mary Lou Fulton College for Teaching and Learning Innovation

Session type: Workshop

Level of session: Foundations

Category: Professional development

Zoom link: TBD

Description
ASU and Cintana share expert insights on tailoring messaging for diverse international audiences. Using real-world examples from across the ASU-Cintana Alliance, you’ll gain a deeper understanding of what truly influences international students’ decisions.

Speaker(s)
Terence Cher
Director of brand international
Enterprise Brand Strategy and Management

Anna Keegan Berry

Senior director of marketing
Cintana Education

Samantha Talavera

Director and head of global marketing and executive communications
Global Academic Initiatives

Session type: Interactive presentation

Level of session: Foundations

Category: Recruiting and admissions, Marketing strategy

Zoom link: TBD

Noon – 12:50 p.m.

Wednesday, July 16: virtual day

Description
Back by popular demand, join us for this lunch celebration of this year's Best of Brand! We'll take a deep dive into the creative and what about it makes it strong. Come curious and leave inspired by your peers.

Speaker(s)
Lindsay Kinkade
Managing director, creative strategy,
Enterprise Brand Strategy and Management

Sarah Hough 
Executive director, digital creative 
Enterprise Brand Strategy and Management 

Session type: Presentation

Level of session: All

Category: Visual creative

Zoom link: TBD

Description
Changing Futures is more than a fundraising campaign; it's ASU's opportunity to rally a global community in support of a brighter future. Learn about the campaign launch, including performance, impact and lessons learned, and explore how you can activate the campaign from wherever you sit. 

Speaker(s)
Julie Krell
Associate vice president, marketing solutions
ASU Outreach Hub 

Stacy Bertinelli 

Senior marketing manager
ASU Outreach Hub 

Session type: Panel conversation

Level of session: Foundations

Category: Alumni/Donors, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

1:00 p.m. – 1:50 p.m.

Wednesday, July 16: virtual day

Description
This session describes our adoption of the agile software development life cycle and its application to applied data science and analytics. Additionally, we will explore how Outreach Hub and Applied Data Science and Analytics are leveraging Wrike to manage and track their work.

Speaker(s)
James Hedges
Director, data science
ASU Enterprise Partners 

Bailey Smith

Project management specialist 
ASU Enterprise Partners 

Session type: Presentation

Level of session: All

Category: Data and analytics, Project management

Zoom: TBD

Description
The behind-the-scenes of our breakout social series, "Carpool Convos." This series showcases technological advancements, highlighting ASU's executive talent and technology industry guests. 

Speaker(s)
Corinna Busciglio
Co-director, creative and communications
Enterprise Technology 

Annie Davis 

Co-director, creative and communications
Enterprise Technology 

Session type: Presentation

Level of session: Leveling up

Category: Visual creative, Social media

Zoom: TBD

Description
This session explores how to effectively create and capture demand using an omni-channel media strategy. We’ll dive into the balance between brand awareness and performance marketing, leveraging data-driven insights to optimize campaign media channels.

Speaker(s)
Carolyn Wood
Senior director, media services
ASU Outreach Hub

Glenn Fuller

Digital media specialist
ASU Outreach Hub 

Lynae Berryhill

Paid media coordinator
ASU Outreach Hub 

Session type: Presentation

Level of session: Foundations

Category: Marketing strategy

Zoom: TBD

Description
Fulton Engineering offers its faculty or staff the ability to create small "lab" websites to assist with organizing research groups. This session will explore the value created from this service offering, best practices for maintenance and the role these sites can play in recruitment and retention.

Speaker(s)
Steve Ryan
Senior web developer
Ira A. Fulton Schools of Engineering

Session type: Presentation

Level of session: Foundations

Category: Web/UX, Recruiting and admissions

Zoom: TBD

Description
You’ve finished your work and submitted your draft … brace for edits. Let's dive into the receiving end of the feedback loop. We'll do a quick refresher on the COAST method for giving feedback teams love, then explore how to use feedback effectively — and when to push back, respectfully.

Speaker(s)
Renae Hintze
Content marketing specialist
ASU Outreach Hub

Melissa Bordow

Senior content manager
ASU Outreach Hub 

Amy Noonan

Art director
ASU Outreach Hub 

Andrea Hodges

Graphic designer, principal
Enterprise Brand Strategy and Management

Leigh Farr

Senior editor
Enterprise Brand Strategy and Management

Session type: Presentation

Level of session: Foundations

Category: Writing, Strategy

Zoom: TBD

Description
ASU’s experts database is a key tool for promoting our world-class faculty and elevating their voices in the media. In this session, we’ll walk through how the database works, why it matters and how you can contribute. You'll learn how this resource supports journalists while amplifying ASU’s research and creating new storytelling opportunities. Whether you’re in marketing or communications, take advantage of this opportunity to connect your faculty to the spotlight and to help shape how the world sees ASU.

Speaker(s)
Veronica Sanchez
Director, media relations
Media Relations and Strategic Communications

Skip Derra

Director
Media Relations and Strategic Communications

Olivia Dow

Communications coordinator
Media Relations and Strategic Communications

Session type: Presentation

Level of session: Foundations

Category: Marketing strategy

Zoom: TBD 

2:00 p.m. – 2:50 p.m.

Wednesday, July 16: virtual day

Description
Explore how Wrike’s custom fields, integrations and dashboards enhance project management, collaboration, and efficiency. See how ASU Outreach Hub streamlines communication with Google Drive, SharePoint and Teams. Learn to optimize workflows, reporting and insights for better outcomes.

Speaker(s)
Sarah Wasson
Project manager 
ASU Outreach Hub 

Session type: Presentation

Level of session: Expert

Category: Project management

Zoom: TBD 

Description
Learn about new functionalities and upgrades in the ASU Events system, giving you the tools and capabilities you need to create and publish your best events. Stay ahead with innovative tools designed to take your event publishing experience to the next level.

Speaker(s)
Leigh Farr
Senior editor
Enterprise Brand Strategy and Management

Terry Kaiser Borning

Senior web site development engineer
Enterprise Technology

Session type: Presentation

Level of session: Leveling up

Category: Events

Zoom: TBD

Description
Gen Z and Gen Alpha want marketing that feels real, creative and fun, without trying too hard. How can we grab their attention on platforms like Discord, YouTube, SMS and email, and use humor and bold ideas without missing the mark? We’ll share simple ways to connect with these audiences in 2025.

Speaker(s)
Kerstin Gallardo
Assistant director, digital engagement
Academic Enterprise Communications

Alexis Juarez

Digital communications lead
Academic Enterprise Communications

Allysson Schellhase

Social media manager
Academic Enterprise Communications

Session type: Interactive presentation

Level of session: Foundations

Category: Visual creative, Data and analytics

Zoom: TBD

Description
Discover the importance of clear, straightforward science communication and how to incorporate these strategies into your work without having a traditional science or comms background. Contributors include staff from around the university who share ASU’s complex research topics with broad audiences.

Speaker(s)
Jake Swanson
Project manager
Global Futures Laboratory

Laura Randall
Communications specialist
College of Global Futures

Shireen Dooling
Project manager
Interplanetary Initiative

Faith Kearns
Director of research communications
Arizona Water Innovation Initiative

Luke Ramsey
Graduate teaching assistant
School of Sustainability

Dana Peters
Communications specialist
Global Futures Laboratory

Session type: Panel conversation

Level of session: Foundations

Category: Communications, Professional devlopment

Zoom: TBD

Description
Learn how global education can set ASU and your programs apart—especially for ASU Online students. Walk away with messaging strategies and a plug-and-play toolkit to help you integrate global learning into your communications.

Speaker(s)
Lindsay Lohr
Senior marketing coordinator
Global Education Office

Session type: Presentation

Level of session: Foundations

Category: Email, Social media

Zoom: TBD

Description
ASU is a university with one of the largest veteran and military-affiliated student populations in the country. This distinct group is sometimes traversing school while still on active duty or transitioning to being a student and then out into the civilian world after serving our country. Communications are just as distinct as they are - citing current or previous ranks, referencing organizations that help with their transition to university life. With this session, Retired Colonel Wanda Wright, Peter M. and Michelle H. Wilver Director of the Office for Veteran and Military Academic Engagement, will give insight into ASU's military-affiliated population, language, support organizations, data and more. 

Speaker(s)
Wanda Wright
Director, Office for Veteran and Military Academic Engagement 
College of Integrative Sciences and Arts

Session type: Presentation

Level of session: Foundations

Category: Communications

Zoom: TBD

3:00 p.m. – 3:50 p.m.

Wednesday, July 16: virtual day

Description
Learn how media strategy defines creative communication for ASU Online's 350+ programs. After a successful implementation of “A Degree Better” campaign in FY25, we will unveil our plans for expansion in FY26. Plus, we'll share what we learned from the FY25 media strategy and how we will apply the learnings in FY26.

Speaker(s)
Claire Slattery
Director, marketing data analytics 
ASU Outreach Hub

Pamela Zager-Maya

Director, creative strategy and branding 
ASU Outreach Hub

Session type: Presentation

Level of session: Foundations

Category: Visual creative, Data and analytics

Zoom: TBD

Description
Explore ASU’s evolving approach to global alumni outreach, featuring practical digital strategies, regional insights and a spotlight on Thunderbird’s globally informed engagement model. Learn how content, platforms and data are being used to build stronger international alumni connections.

Speaker(s)
Jennifer (Danchen) Zhou
Assistant director, global alumni engagement
ASU Outreach Hub 

Alejandra Molina

Assistant director of alumni engagement
Thunderbird School of Global Management

Session type:
Presentation

Level of session: Leveling up

Category: Marketing strategy

Zoom: TBD

Description
Explore leveraging AI and LLMs for text data insights. Review examples like projecting funds, classifying queries and alumni interviews. Discuss prompt engineering, APIs, NLP integration and QA for stakeholder confidence. This is a powerful opportunity for our organization.

Speaker(s)
James Hedges
Director, data science
ASU Enterprise Partners 

Daniel Shin

Data science specialist
ASU Enterprise Partners

Nishtha Wagh

Student assistant 
ASU Enterprise Partners

Jonathan Carroll

Senior director, marketing technology
ASU Enterprise Partners 

Session type: Presentation

Level of session: Foundations

Category: Data and analytics

Zoom: TBD

Description
Learn to create an interactive style guide using Figma Slides. This hands-on session covers how to organize and present design guidelines, brand standards or handbooks. Whether you're new to Figma or looking to streamline documentation, you'll gain practical skills to build and share style guides.

Speaker(s)
Brianna Jurado
UX designer associate 
EdPlus at ASU

Alysia Henriquez

UX/UI designer
Enterprise Brand Strategy and Management

Session type: Interactive presentation

Level of session: Foundations

Category: Visual creative

Zoom: TBD

Description
Learn how we’re using infographics and interactive visuals to simplify complex topics and enhance student understanding, from tuition to the ASU Online experience. See how thoughtful design and data-driven storytelling are transforming the way students engage with key information.

Speaker(s)
Cristin Duerinckx
Product manager, ASU Online
EdPlus at ASU

Megan Reniewicki

Senior UX designer
EdPlus at ASU

Jordan Roberts

Associate UX writer
EdPlus at ASU

Session type: Presentation

Level of session: Foundations

Category: Visual creative, Web/UX

Zoom: TBD

Description
Study Hall is reaching people that traditional college marketing misses — and some of them are now choosing ASU. This session explores what’s resonating, what we’re learning and how it reframes the role of marketing in higher ed.

Speaker(s)
Michael Duah
Senior product manager
EdPlus at ASU

Kelsey Villacorte

UX researcher
EdPlus at ASU

Session type: Presentation

Level of session: Foundations

Category: Web/UX, Data and analytics

Zoom: TBD

Day 3

Thursday, July 17

   In person at SkySong

   8:00 a.m. – 4:30 p.m.

8:00 a.m. – 8:45 a.m.

Thursday, July 17SkySong, in person

Breakfast (provided; special dietary options included)

Quick start
Assorted muffins, VG (380-550 Cal each) 
Assorted bagels, VG (290-450 Cal each) 
Buttery croissants, VG (370 Cal each) 
Seasonal fresh fruit platter, V+ (35 Cal/2.5 oz. serving)

Beverages 
Iced water (0 Cal/8 oz. serving) 
Starbucks coffee, decaf and hot tea (0 Cal/8 oz. serving)
Orange juice (100 Cal/8 oz. serving) 

V+ Vegan
VG Vegetarian

9:00 a.m. – 9:50 a.m.

Thursday, July 17SkySong, in person

Description
ASU doesn’t just operate in Greater Phoenix — it helps power it. In this panel conversation, hear from Valley leaders and ASU experts as they discuss the future direction of the Greater Phoenix metro areas and what ASU’s growing role is in driving regional economic development.

From innovation zones and workforce development to small business support and high-value job creation, we’ll dive into the data and stories that show how ASU strengthens Arizona’s economy — and how every one of us plays a part in that momentum.

Speaker(s)
Jill Andrews
Vice president and chief brand officer 
Enterprise Brand Strategy and Management

Level: All

Building: SkySong

Room: TBD

 

10:00 a.m. – 10:50 a.m.

Thursday, July 17SkySong, in person

Description
So … what are you going to do with that? It’s a common myth that a degree in history, English or sociology doesn’t get you a real job. That’s why we spent the last year building out a comprehensive communications strategy on outcomes and careers for degrees in the liberal arts and sciences.

Speaker(s)
Allison Connell
Senior director, marketing and communications
The College of Liberal Arts and Sciences

Lauren Whitby

Assistant director, communications
The College of Liberal Arts and Sciences and sciences.

Session type: Presentation

Level of session: All

Category: Recruiting and admissions, Marketing strategy

Building: SkySong

Room: TBD

Description
To improve data quality, optimize performance and ensure compliance, Learning Enterprise implemented a unified event-tracking framework across its digital properties. Learn how we used Google Tag Manager, data layer standards and server-side tag management to achieve our goals.

Speaker(s)
Kyle Rassel
Senior director, marketing operations 
Learning Enterprise 

Jonathan Carroll

Senior director, marketing technology
ASU Enterprise Partners 

Session type: Presentation

Level of session: Leveling up

Category: Data and analytics, Marketing strategy

Building: SkySong

Room: TBD

Description
How do you tell an authentic story that is moving, impactful and succinct? What are the techniques you can use with your team to create moving imagery that demonstrates the value of your unit? What is the most important part of crafting a video with high-production value?

Speaker(s)
Robert Ewing 
Director of client solutions
ASU Outreach Hub

Joel Farias Godinez Jr

Video producer 
ASU Outreach Hub

Session type: Interactive presentation

Level of session: Foundations

Category: Alumni/Donors, Recruiting and admissions

Building: SkySong 

Room: TBD

Description
Your friendly neighborhood Print Lab has a laser and wants to give you inspiration on things you can do with it. From awards and trophies to engraving and keychains there are so many new possibilities to make our messaging soar. 

Speaker(s)
Kyle Pendley
Director 
Print and Imaging Lab

Session type: Presentation

Level of session: Leveling up

Category: Visual creative, Events

Building: SkySong

Room: TBD

Description
This session explores how the Communications and Web Services team at ASU Library uses design thinking to foster creativity, collaboration and connection. Through the evolution of the New Year card, we’ll show how empathy, iteration and experimentation shape our approach, maximizing impact in both major projects and daily initiatives.

Speaker(s)
Amy Watson
Design strategist
ASU Library 

Marilyn Murphy

Communications specialist
ASU Library 

Jordyn Kush

UX designer
ASU Library 

Carson Brit

Graphic design specialist
ASU Library

Session type: Presentation

Level of session: Foundations

Category: Visual creative

Building: SkySong

Room: TBD

Description
AI can help you improve any campaign. But you might wonder, “How do I actually use this?” We’ll show you how Gen AI can assist with campaigns from brainstorming to reporting with practical examples. Whether you’re an early adopter or a cautious skeptic, you'll find ways to integrate AI in your work and keep the human touch.

Speaker(s)
Renae Hintze
Marketing content specialist
ASU Outreach Hub

Genevieve Leach 

Digital content specialist
ASU Outreach Hub

Session type: Panel conversation

Level of session: Foundations

Category: Email, Social media

Building: SkySong

Room: TBD

11:00 a.m. – 11:50 a.m.

Thursday, July 17SkySong, in person

Description
How do we understand a campaign's effectiveness? In this session you will learn basic checks that should be performed before launching a campaign and how to use Google Analytics to understand general engagement and key events from the campaign.

Speaker(s)
Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

Rob Ewing

Director of client solutions 
ASU Outreach Hub

Session type: Presentation

Level of session: All

Category: Data and analytics, Marketing strategy

Building: SkySong

Room: TBD

Description
DegreeMe is an AI-powered tool that matches students with degrees based on their interests and goals. It personalizes degree exploration, supports smarter choices and turns uncertainty into confidence — transforming how students discover the right degree.

Speaker(s)
Cristin Duerinckx
Product manager, ASU online
EdPlus at ASU

Jordan Hendrickson

Product manager
EdPlus at ASU

Session type: Presentation

Level of session: Foundations

Category: Visual creative, Web/UX

Building: SkySong

Room: TBD

Description
In this session, we'll cover the essentials of communicating research impact. We will share how ASU is using communications to make research accessible and relevant to the everyday person. We will end with a short collaborative exercise to transform research findings into a public-facing message.

Speaker(s)
Oliver Dean
Manager marketing and communication
Knowledge Enterprise 

Kate Howells

Executive director, strategic marketing and communications
Knowledge Enterprise

Session type: Interactive presentation

Level of session: Leveling up 

Category: Marketing strategy

Building: SkySong 

Room: TBD

Description
It covers how UAG has shaped a strong, recognizable brand over the last 90 years with the details of the 2025 campaign. Content includes the key insights, creative decisions and how we built a messaging system around impactful phrases that truly resonate.

Speaker(s)
Ramón Arroyo
Chief marketing officer
Universidad Autónoma de Guadalajara

Luis Alfonso Arjona Panduro

Omnichannel marketing manager
Universidad Autónoma de Guadalajara

Alejandro Jiménez

Creative development and Production manager
Universidad Autónoma de Guadalajara

Session type: Interactive presentation

Level of session: Leveling up

Category: Standards and management

Building: SkySong 

Room: TBD

Description
Influencers are reshaping how people discover, trust, and engage with brands — and higher education is no exception. In this session, we’ll explore how ASU can leverage influencer and brand ambassador marketing to reach new audiences, shift perception, and amplify our stories.

Speaker(s)
Kristin Hersant
Global marketing officer
Learning Enterprise

Allison Brown 

Manager, social media and learner advocacy 
Learning Enterprise

Danielle Swanberg
Social media director 
Enterprise Brand Strategy and Management

Session type: Interactive presentation

Level of session: Leveling up

Category: Social media, Marketing strategy 

Building: SkySong 

Room: TBD

Description
In this fast-paced, hands-on workshop, the VisLab team invites you to explore, critique, remix, and reimagine brand visuals using creative materials, strategic thinking, and a little friendly competition.

Speaker(s)
Megan Joyce
Creative Director, VisLab
The College of Liberal Arts and Sciences 

John Blair 

Graphic Designer Principal, VisLab
The College of Liberal Arts and Sciences 

Session type: Interactive presentation

Level of session: Foundations

Category: Visual creative

Building: SkySong 

Room: TBD

Noon – 1:30 p.m.

Thursday, July 17SkySong, in person

Lunch (provided; special dietary options included)

BBQ nation
Smoked Beef Brisket (170-210 Cal/3 oz. serving) 
BBQ Spiced Shredded Chicken (160 Cal/3 oz. serving) 
Sides
Potato salad, VG (240 Cal/4.25 oz. serving) 
Corn muffin, VG (220 Cal each) 
Macaroni and cheese, VG (210 Cal/4.25 oz. serving)
Bacon and onion green beans (90 Cal/4 oz. serving) 
Bakery-fresh dinner roll for sandwiches, VG (160 Cal each) 
Sauces
Nashville BBQ sauce (70 Cal/1 oz. serving) 
Carolina BBQ sauce, V+ (20 Cal/1 oz. serving) 
Dessert
Assorted Craveworthy® cookies, VG (210-230 Cal each)

Soup and salad buffet  
Garden fresh mixed greens, V+ (5 Cal/3 oz. serving) 
Sliced red onions, V+ (10 Cal/1 oz. serving) 
Tomatoes, V+ (5 Cal/1 oz. serving) 
Cucumbers, V+ (5 Cal/1 oz. serving) 
Shredded carrots, V+ (10 Cal/1 oz. serving) 
Shredded cheese, VG (120 Cal/1 oz. serving) 
Roasted chickpea, V+ (260 Cal/2 oz. serving) 
Sliced grilled chicken (160 Cal/3 oz. serving) 
Diced ham (70 Cal/2 oz. serving) 
Dressing
Ranch dressing, VG (210 Cal/2 oz. serving) 
Italian dressing, V+ (80 Cal/2 oz. serving) 
Croutons, VG (60 Cal/0.5 oz. serving) 
Bakery-fresh rolls with butter, VG (160 Cal each)
Soup
Soup du jour, VG (140-240 Cal/8 oz. serving)
Dessert
Assorted Craveworthy® cookies, VG (210-230 Cal each)

V+ Vegan
VG Vegetarian

1:30 p.m. – 2:20 p.m.

Thursday, July 17SkySong, in person

Description
Is your marketing team finding your department ignoring brand? Learn to use Adobe Express to build a free brand kit that keeps teams aligned. We’ll also cover web accessibility, brand audits and how to create a content template library to fix inconsistencies and keep the ASU brand cohesive and strong.

Speaker(s)
Ava Hansen
Interaction designer 
Sandra Day O'Connor College of Law

Alexander Barouch

Web application developer
Sandra Day O'Connor College of Law

Nathan Stetson

Web content editior 
Sandra Day O'Connor College of Law

Session type: Presentation

Level of session: All

Category: Visual creative, Web/UX

Building: SkySong

Room: TBD

Description
This is ASU’s first proprietary brand research in international priority markets, investigating how our brand platform translates in India and China. We wanted to identify and understand key perceptual differences among constituents in the U.S. and our largest international markets, China and India.

Speaker(s)
Terence Cher
Director of brand, international
Enterprise Brand Strategy and Management

Adam Pierno

Managing director, brand strategy
Enterprise Brand Strategy and Management

Cheyenne Carolin

Associate director of market research and insights
Enterprise Brand Strategy and Management

Session type: Interactive presentation

Level of session: Leveling up

Category: Data and analytics, Marketing strategy

Building: SkySong 

Room: TBD

Description
Learn how to use market research to build internal and external buy-in for academic programs. This session covers strategies to engage faculty, align leadership and connect with prospective students — turning insights into practical action at every stage.

Speaker(s)
Madison Woodward
Marketing services manager
EdPlus at ASU

Session type: Presentation

Level of session: Foundations

Category: Data and analytics, Marketing strategy

Building: SkySong

Room: TBD

Description
Discover why parents are key decision-makers in the college journey. Using parents as a case study, learn how to build actionable personas using various data tools and research methods, and leverage them to craft more effective, targeted communications.

Speaker(s)
Tanya Amos
Director
Academic Enterprise Communications

Kerstin Gallardo

Assistant director, digital engagement
Academic Enterprise Communications

Session type: Case study

Level of session: Leveling up

Category: Data and analytics, Recruiting and admissions

Building: SkySong

Room: TBD

Description
University research is in the news, and research storytelling is more important than ever. In this session, we’ll unpack how ASU’s “Research Matters” initiative amplifies work from across the university by meeting audiences where they are. Through thoughtful segmentation and storytelling across every channel, we aim to make research resonate with not only science reporters, but your next-door neighbor. This is your invitation to help shape a more cohesive, collective voice for research. Come be part of a university-wide movement to amplify the importance of university research — for everyone. 

Speaker(s)
Jay Thorne
Associate vice president
Media Relations and Strategic Communications

Lisa Robbins

Assistant director ASU news
Media Relations and Strategic Communications

Kate Howells

Executive director, strategic marketing and communications
Knowledge Enterprise

Session type: Interactive presentation

Level of session: Foundations

Category: Project management, Marketing strategy

Building: SkySong

Room: TBD

Description
Turn up the heat with testing techniques, personalization tactics, deeper data insights, and AI in Optimizely.

Speaker(s)
Dan Rathke
Value and adoption advisor 
Optimizely 

Danny Cox

Enterprise account executive
Optimizely 

Session type: Workshop

Level of session: Leveling up

Category: Marketing strategy

Building: SkySong 

Room: TBD

2:30 p.m. – 3:20 p.m.

Thursday, July 17SkySong, in person

Description
From rethinking our newsroom to rebuilding our newsletter and reimagining social media content, our award-winning team aligned message and modality to drive measurable results. This session explores how strategy, intentional content planning and execution turned a strategic vision into sustained engagement and impact.

Speaker(s)
Kourtney Kelley
Assistant director of communications
Sandra Day O'Connor College of Law

Andrea Estrada 

Social media specialist
Sandra Day O'Connor College of Law

Crystal Jimenez

Communications specialist
Sandra Day O'Connor College of Law

Elise Llamas

Email marketing coordinator
Sandra Day O'Connor College of Law

Session type: Presentation

Level of session: Leveling up

Category: Email, Social media

Building: SkySong

Room: TBD

Description
Learn how the ASU Alumni Association builds meaningful, personalized alumni experiences — like Sparky-signed birthday cards and custom reunion name badges with headshots from college — that help each Sun Devil feel seen, valued and celebrated, even in a network of 690,000+ strong.

Speaker(s)
Morgan Harrison
Vice president, alumni association
Alumni Association

Session type: TBD

Level of session: All

Category: Alumni/Donors, Events

Building: SkySong

Room: TBD

Description
Don't wait for media to come to you. If you want to have media reach out to you, you must reach out to them, acquainting them with what makes ASU world famous. Learn best practices for working with an ever-changing list of journalists.

Speaker(s)
Mark Scarp
Media relations officer
Watts College of Public Service and Community Solutions

Stephen Filmer

Manager, media relations and strategic communications
Media Relations and Strategic Communications

Gabriella Kemp

Senior media relations officer
Media Relations and Strategic Communications

Nikki Ripley

Assistant vice president 
Media Relations and Strategic Communications

Session type: Panel conversation

Level of session: Foundations

Category: Media relations

Building: SkySong 

Room: TBD

Description
This session explores how storytelling using the EdPlus Lookbook as a case study. Learn a 5D framework to discover, define and express your unit’s identity through writing, design and collaboration.

Speaker(s)
Abby Terlecki
Associate director, content strategy
EdPlus at ASU 

Megan Reniewicki

Senior UX designer 
EdPlus at ASU

Session type: Interactive presentation

Level of session: Foundations

Category: Visual creative, Marketing strategy

Building: SkySong 

Room: TBD

Description
Learn how to interpret our sequential testing model and best practices reaching statistical significance.

Speaker(s)
Dan Rathke
Value and adoption advisor 
Optimizely 

Danny Cox

Enterprise account executive
Optimizely 

Session type: Workshop

Level of session: Advanced

Category: Marketing strategy

Building: SkySong 

Room: TBD

2:30 p.m. – 4:00 p.m.

Thursday, July 17SkySong, in person

Description
Traditional prototypes focus on visuals, missing real-world functionality. This session explores how AI tools like Lovable, Cursor and Bolt — starting with Figma — turn static mockups into interactive prototypes. Learn how AI bridges design and development, improving collaboration and communication.

Speaker(s)
Jack Kenzler
UX design manager
EdPlus at ASU

Session type: Workshop

Level of session: Leveling up

Category: Web/UX

Building: SkySong

Room: TBD

Description

Career readiness isn’t just a goal — it’s a brand promise. In this session, we’ll explore insights from brand tracking and message testing that show why careers matter in the ASU story.

We’ll hear from leaders from different academic units on how they deliver and communicate unique career experiences — and why that matters. You’ll also learn how diverse departments across the university, from the Sun Devil Athletics to the ASU Print and Imaging Lab, are helping shape the workforce of tomorrow.


Because when we tell the story of careers at ASU, we build more than a message — we build belief.

Speaker(s)

Jill Andrews
Vice president and chief brand officer 
Enterprise Brand Strategy and Management 

Adam Pierno

Managing director, brand strategy 
Enterprise Brand Strategy and Management 

More to come!

Session type: Workshop

Level of session: Foundations

Building: SkySong 

Room: TBD

Day 3 | SkySong directions and parking

SkySong is located at 1301 N Scottsdale Rd, Scottsdale, AZ 85257.
Find more information about getting to SkySong and parking. Free parking is available in the uncovered lots north of building 1, south of Building 3 and at the entrance off Innovation Place. 2-hour parking is available on SkySong Boulevard between buildings 1 and 2. 

Day of logistics and accommodations

Accommodations and for your comfort

Elevators

Mountain America Stadium: There is elevator access from ground level to the main concourse level on the north side of Mountain America Stadium inside the northeast corner of the Student-Athlete Facility as well as inside the southwest gate. There is also elevator service to the press box, club levels, suites, and upper deck on the west side of the stadium located behind section 7. See the Mountain America Stadium map.

Water

Mountain America Stadium: Water is available at drinking fountains throughout Mountain America Stadium on every concourse on every level.