Training and tools

Summer Camp

Summer Camp 2025

As we look to the year ahead, ASU is better positioned than any other university in the country to meet this moment. We are built to adapt, to inspire the next generation of learners and to lead with clarity and purpose. But achieving that future depends on our collective ability to learn quickly, plan strategically, adjust rapidly and act boldly.

We’ll explore how to break through the noise with bold, confident stories that build trust, spark belief and demonstrate ASU’s real-world impact. We’ll spend time on brand areas we must elevate to lead with strength in this next chapter.

This work requires both vision and tools — which is why this year’s agenda is built to equip us on both fronts. Whether you're looking to explore emerging technologies like AI, gain insight into shifting market dynamics and how we’re responding or connect with fellow communicators and creators across the university, Summer Camp is designed to meet you where you are and help us move forward — together.

What are the deets?

Summer Camp will be held from July 15 to 17, 2025, with two in-person days and one virtual day.

Tuesday, July 15: Mountain America Stadium, in person
Wednesday, July 16: virtual day
Thursday, July 17: SkySong, in person

Who should attend?

This event is designed for anyone who shapes how ASU shows up in the world — whether you're crafting stories, building campaigns, engaging communities, designing experiences or advancing strategic initiatives.

We welcome:

Marketers and brand strategists
Communicators and media relations professionals
Social media managers and content creators
Designers, videographers and creative teams
Outreach and community engagement specialists
Web, UX and digital experience teams
Event specialists and planners
Enrollment, advancement and recruitment communicators
Technologists who support communications systems
Anyone involved in telling the ASU story — no official communications or marketing title required

Whether you're new to the field or a seasoned pro, this is your opportunity to connect, learn and collaborate with peers across the university.

Thank you to our presenting units:

Academic Enterprise Communications
ASU Alumni Association
ASU Enterprise Partners
ASU Library
College of Integrative Sciences and Arts
College of Liberal Arts and Sciences
EdPlus
Enterprise Brand Strategy and Management
Enterprise Technology
Fulton Schools of Engineering
Global Academic Initiatives
Global Futures Laboratory
Herberger Institute for Design and the Arts
Ira A. Fulton Schools of Engineering
Knowledge Enterprise
Learning Enterprise
Mary Lou Fulton College for Teaching and Learning Innovation
Media Relations and Strategic Communications
Office of University Events and Protocol
Outreach Hub
Sandra Day O’Connor College of Law
Sun Devil Athletics
Thunderbird School of Global Management
University Affairs
University Business Services

Day 1

Tuesday, July 15

In person at Mountain America Stadium

8:00 a.m. – 4:00 p.m.

8:00 a.m. – 8:45 a.m.

Tuesday, July 15: Mountain America Stadium, in person

Breakfast (provided; special dietary options included)

Oatmeal bar
Oatmeal, V+ (140 Cal/8 oz. serving)
Honey, VG (50 Cal/0.5 oz. serving)
Maple syrup, V+ (80 Cal/1 oz. serving)
Dried cranberries, V+ (50 Cal/0.5 oz. serving)
Raisins, V+ (40 Cal/0.5 oz. serving)
Brown sugar, V+ (50 Cal/0.5 oz. serving)
Cinnamon sugar, V+ (30 Cal/0.25 oz. serving)
Walnuts, V+ (90 Cal/0.5 oz. serving)

Breakfast burritos
Meat lovers burrito: Eggs, bacon, sausage and ham (810 Cal each)
Sweet potato burrito, VG: Roasted sweet potatoes, quinoa brown rice, egg white, swiss cheese, spinach and pesto (430 Cal each)

Beverages
Iced water (0 Cal/8 oz. serving)
Starbucks coffee, decaf and hot tea (0 Cal/8 oz. serving)

V+ Vegan
VG Vegetarian

Breakfast location 1 - Both options available

Building: Mountain America Stadium

Room: San Tan Ford Club, second floor, east side

Breakfast location 2 - Both options available

Building: Carson Student Athletic Center

Room: Hobbs Stadium Club, 550

9:00 a.m. – 9:50 a.m.

Tuesday, July 15: Mountain America Stadium, in person

Description
We’ll open this year’s gathering with a look at where we are — and where we’re headed. Join Chief Brand Officer Jill Andrews for a conversation on the forces shaping higher education, the bold branding moves ASU is making, and how our shared work continues to drive the university forward.

Speaker
Jill Andrews
Vice president and chief brand officer
Enterprise Brand Strategy and Management

Level: All

Building: Mountain America Stadium

Room: San Tan Ford Club, second floor, east side

Overflow space

Building: Carson Student Athletic Center

Room: Dutson Theater, 330

On This Page:

Summer Camp 2025

What are the deets?

Who should attend?

Thank you to our presenting units:

Training and Learning

Tuesday, July 15

8:00 a.m. – 8:45 a.m.

Breakfast

Breakfast (provided; special dietary options included)

9:00 a.m. – 9:50 a.m.

Opening keynote | Leading forward

10:00 a.m. – 10:50 a.m.

Halo effects — SDA case study

Collaboration that clicks: Purposeful storytelling through PI

Figma: Work smarter, not harder

Experiential marketing aka events

From DMs to Devils: How Discord is transforming admitted student engagement

11:00 a.m. – 11:50 a.m.

Capture. Collaborate. Repurpose. Repeat.

Authenticity at scale: Storytelling through brand ambassador

Understanding and implementing message testing

UX writing isn’t just for apps: A few tips to empower all your projects

11:00 a.m. – 12:30 p.m.

Human creativity in the age of robots | 90 minutes

Using AI to unlock the power of alumni stories | 90 minutes

Noon – 1:30 p.m.

Lunch

1:30 p.m. – 2:20 p.m.

Best practices for boosting social media

Siteimprove Live: Demos on dashboards, scores and web compliance

Leading from anywhere: Empowering a global network of Sun Devil volunteers

In-sourcing impact: Behind the ASU Charter video

Leveraging sustainability to build brand affinity

2:30 p.m. – 3:20 p.m.

You sent the email … now what? (Spoiler: Most people ignored it.)

Beyond anniversaries: Leveraging milestones for future success

Think before clicking send: Smart habits for communicators

2:30 p.m. – 4:00 p.m.

Who are you trying to reach? Constituents! | 90 minutes

Making magic inside the box, designing with constraints | 90 minutes

Day 1 | Mountain America Stadium directions and parking

Wednesday, July 16

9:00 a.m. – 9:50 a.m.

Keynote | Design your Mind, Design your Life, Design your World

10:00 a.m. – 10:50 a.m.

Attribution going from reporting to modeling

Designing identity in the brand

Lessons in AI marketing from higher ed leaders

Ads for grads: Developing a successful paid media graduate campaign

Amplify the story: Making the most of ASU News — and ASU newsletters

11:00 a.m. – 11:50 a.m.

Leveraging propensity models for predictive lifetime value

The economic impact of Sun Devil alumni

The role of AI in recruiting — a CollegeVine case study

Incorporating Principled Innovation® into web user experience improvements

Unified messaging for international student engagement

Noon – 12:50 p.m.

Best of brand

Changing Futures: We have lift-off, what's next?

1:00 p.m. – 1:50 p.m.

Agile-ish: how to enable iterative work within ambiguous environments

Carpool Convos' from the driver seat

Demand creation to demand capture: Mastering omni-channel media

Faculty websites, values and best practices

Markups and momentum: thriving through edits

From the classroom to the front page: Fueling media outreach with ASU experts

2:00 p.m. – 2:50 p.m.

Less chaos, more collaboration: Customizing Wrike for your team

Unlock the latest events system enhancements

It’s giving … effective marketing: Reaching Gen Z and Gen Alpha

Science communication strategies

Global Education as a marketing tool

Situation report: Veteran and military-affiliated students at ASU

3:00 p.m. – 3:50 p.m.

ASU Online: What's new in FY26

Navigating the digital landscape: Global strategies for alumni outreach

Leveraging AI to categorize content at scale

Getting hands-on with Figma Slides

Show, don’t tell: Visual storytelling that simplifies the complex