Training and tools
Summer Camp
Summer Camp 2023
Summer Camp 2023 was held July 11–14! It was a thrilling week to come together with the community to learn, connect and prepare for the year ahead. Based on community feedback, Camp was hybrid, offering experiences both in person at Health Futures Center and West Valley campus, as well as virtually. Each day featured engaging sessions, brand updates, community conversations and more!
Available presentations are now linked under the titles sessions. Records will be made available in August.
Tuesday, July 11, 2023 – In-person at the Health Futures Center
Where we’ve been and where we’re going will kick off Summer Camp 2023. Find out the latest developments, priorities for the year ahead and highlights about how to make the most of our camp experience.
Speakers
Jill Andrews
Vice president and chief brand officer
Enterprise Brand Strategy and Management
Chris Fiscus
Vice president
Media Relations and Strategic Communications
Ann Toca
Chief outreach officer, ASU Outreach Hub
ASU Enterprise Partners
View slides Watch presentation
Understand how looking at advertising through a lens of accessibility can not only result in more inclusive advertising but better performance too.
Speaker(s)
Aubrey Trask
Global head, digital marketing
Cintana Education
Level
Foundations
Track
Visual creative
In today's interconnected world, social media has become an essential tool for communication and branding. This introductory presentation will equip you with the fundamental knowledge and skills necessary to navigate and leverage the ASU brand across the paid and organic social media landscape. We will also explain the brand standards and policies you need to follow to represent the ASU brand online.
Speaker(s)
Sydney Halliwell
Paid social media coordinator
Enterprise Brand Strategy and Management
David Murray
Social media producer
Enterprise Brand Strategy and Management
Mikaila Becze
Social media audience engagement specialist
Enterprise Brand Strategy and Management
Level
Foundations
Track
Social media
Smartphones have drastically changed how we create and consume video content. This presentation will guide you through the best practices for smartphone video creation while sparking creativity with fun, effective and innovative video ideas using only a phone to capture video.
Speaker(s)
Samantha Chow
Photographer
Media Relations and Strategic Communications
Christopher Goulet
Video production assistant
Media Relations and Strategic Communications
Nathan Levang
Student video editor
Media Relations and Strategic Communications
Level
Foundations
Track
Social media
Learning sparks: Highlighting our knowledge core in partnership with schools and colleges
Join us for an enlightening session that showcases Learning Sparks, our innovative tool for transforming learning experiences. Crafted with ASU's expertise in teaching and superior filmmaking, Learning Sparks offers a series of five-minute videos designed to simplify complex ideas for learners of all levels. In this session, we’ll discuss how Learning Sparks leverages and highlights the power of the knowledge core and how we partner with schools and colleges to amplify this message. Learn how these bite-sized videos enhance the learning journey, making world-class education accessible, enjoyable and manageable for everyone, regardless of background or experience.
Discover how we’re igniting curiosity, empowering learners and striving toward a world where top-tier education is available, engaging and effective.
Speaker(s)
Kyle Rassel
Director of marketing CareerCatalyst
Learning Enterprise
Jennifer Di Sano
Web manager
Ira A. Fulton Schools of Engineering
Level
Foundations
Track
Visual creative
Looking to add a little maroon and gold spirit to your next event or activity? Look no further than this session for the rundown on ordering ASU apparel and giveaways — including the basic guidelines behind using protected marks, what licensed vendors to work with, and when and how the Print Lab can take your project to the next level. Updated content from this highly rated session in 2022, this year’s session includes more information about sustainability practices to ensure your dollars support ASU’s sustainability goals!
Speaker(s)
Monica Middendorf
Assistant director of trademark licensing
Auxiliary Business Service
Chris Myers
Senior director
Print and Imaging Lab
Enterprise Brand Strategy and Management
Paige Strickland
Sustainability program coordinator
University Sustainability Practices
Level
All
Track
Standards and management
Learn how the Outreach Hub and EdPlus promote your online programs and discover the many opportunities you have to market your online degrees.
Speaker(s)
Carrie Holstein
Associate director, marketing services management
EdPlus
Matt Freed
Senior director of marketing
EdPlus
Claire Slattery
Senior manager marketing data analytics
ASU Outreach Hub
ASU Enterprise Partners
Carolyn Wood
Senior director, media services ASU Outreach Hub
ASU Enterprise Partners
Level
Leveling up
Track
Strategy
Discover how to quickly and accurately target your desired student population with an overview of ASU's new tool, Campaign Builder. Learn how to track all efforts via Marketing Cloud feeding to Enterprise Salesforce.
Speaker(s)
Phil Arcuria
Senior director, actionable analytics
Office of University Provost
Sarah Foster
Business analyst, actionable analytics
Office of University Provost
Carlos Samano
Senior director, strategic enrollment and retention communications
EdPlus Strategic Communications
Level
Foundations
Track
Moving graphics have increasingly become the norm across all media. How does the ASU brand show up in this space? How do logos come alive on screen? In this session, we'll review some existing animated logos and look to you, the community, for insights into how and where animated logos are needed.
Speaker(s)
Christopher Hagan
Senior director, creative (copy and video)
Enterprise Brand Strategy and Management
Omar Mota
Graphic designer specialist
Enterprise Brand Strategy and Management
Luu Dagda
Senior video editor
Enterprise Brand Strategy and Management
Justin Katz
Creative director
Flock of Pixels
Level
Leveling up
Track
Visual creative
Creating a custom marketing toolkit for your unit allows you to harness the vast resources of the ASU website in a way that’s valuable and specific to the unique needs of your college. The toolkit should be a comprehensive, yet succinct collection of links and answers to the most frequently asked questions and the most commonly requested resources — all in one easy-to-access place.
This presentation will include:
- An overview of the toolkit concept, including a sample.
- A detailed rundown of various elements that can or should be included in the toolkit.
- A template for drafting a table of contents for your own toolkit.
Speaker(s)
Lisa McQuerrey
Director, strategic marketing and communication
Edson College of Nursing and Health Innovation
Ashley Erbes
Associate director, strategic marketing and communication
Edson College of Nursing and Health Innovation
Level
Leveling up
Track
Project management
Dive into all things Sun Devil Rewards! Get a sneak peek at exciting updates and learn how a Sun Devil Rewards partnership can grow your unit’s marketing and outreach efforts.
Speaker(s)
Christopher Pullins
Affinity programs manager ASU Outreach Hub
ASU Enterprise Partners
Yammell Kim
Senior affinity programs coordinator
ASU Outreach Hub
ASU Enterprise Partners
Level
Foundations
Track
Strategy
For the majority of institutions, graduation is the largest, most visible event you will host one or more times per year. Branding is a great way to enhance your institution and ceremony through the use of existing creative assets to build a uniform look across all elements of the graduation experience. Learn how ASU’s Office of University Ceremonies partners with the Enterprise Brand Strategy and Management team to create a holistic experience for its graduating Sun Devils.
Speaker(s)
Melissa Werner
Executive director
Office of University Events and Protocol
Jill Andrews
Vice president and chief brand officer
Enterprise Brand Strategy and Management
Level
All
Track
Events
Better understand user behavior and preferences for providing exceptional user experiences by using multiple qualitative and quantitative UX methods. By combining various research methods and data sources, this approach validates findings and uncovers valuable insights. It facilitates iterative improvements to the user experience, leading to intuitive and impactful designs. Whether you’re a UX designer, researcher or product manager, this session empowers you to utilize UX triangulation and analytics for actionable insights and data-driven design decisions.
Speaker(s)
Ebun Omiwole
UX research manager
Enterprise Brand Strategy and Management
Ashley Bates
Associate UX researcher
Enterprise Brand Strategy and Management
Level
Foundations
Track
Web/UX
ASU is an enterprise with many front doors. How might we, as communicators, align on values and themes, to have a shared understanding of the brand? How might that transform the way we present our units and the brand to our individual constituents?
Speaker(s)
Adam Pierno
Managing director
Enterprise Brand Strategy and Management
Nicole Anderson
Senior director of communications
Thunderbird School of Global Management
Level
All
Track
Strategy
Join us for a discussion of some of the hyper-personalization efforts employed at ASU Online that have led to a three hundred percent increase in click rates and a sixty percent increase in conversions. Learn the power of Salesforce Marketing Cloud and Tealium Customer Data Platform.
Speaker(s)
Shruthi Jagnnath
Director of data science and customer data
EdPlus Applied Data Science and Technology
Carlos Samano
Senior director, strategic enrollment and retention communications
EdPlus Strategic Communications
Level
Foundations
Track
Discover how developing a strategic campaign around an evergreen suite of creative assets can deliver powerful messages across multiple channels and enhance brand consistency. Bonus content: what to expect when collaborating to highlight external partnerships.
Speaker(s)
Amy Chou
Director of operations
Media Relations and Strategic Communications
Carrie Peterson
Associate director, media relations
EdPlus
Safwat Saleem
Senior creative director
Media Relations and Strategic Communications
Level
Foundations
Track
Strategy
View slides Watch presentation
Wednesday, July 12, 2023 – Virtual day one
Building off last year’s sessions introducing the new ASU font and updated secondary color palette, join us to gain a deeper understanding of how these tools have been successfully used in creative and made ASU more meaningful to those we serve.
Speaker(s)
Lindsay Kinkade
Managing director, creative strategy
Enterprise Brand Strategy and Management
Sarah Hough
Executive director, digital creative
Enterprise Brand Strategy and Management
To stand out among your audience, there must be an understanding of the context in which they are making decisions. What do they truly want from you, and what other solutions might they find in your place?
Sometimes, that includes traditional higher education or online providers. Other competitors include nontraditional offerings people think of as replacements and alternatives, like tech platforms.
Knowing what people are choosing between can help you prioritize what needs to be communicated and how.
Speaker(s)
Adam Pierno
Managing director
Enterprise Brand Strategy and Management
Cindi Farmer
Senior director, content and creative
Academic Enterprise Communications
Becky Parke
Senior associate athletic director
Sun Devil Athletics
Level
Leveling up
Track
Strategy
Gen Z comprises true digital natives coming of age against a backdrop of unprecedented political, social, technological and economic change. These circumstances are shaping this bright and articulate generation that is finding its voice. Our ASU partner Jeanne Corrigan of Mosaic Insight has had the opportunity to learn about the older end of this group through in-depth qualitative research studies. In this interactive presentation, you will learn more about what drives and engages this influential generation — in the workplace, as consumers and as citizens — and what it means for ASU.
Speaker (s)
Jeanne Corrigan
Mosaic Insights Group
Cheyenne Carolin
Assistant director, market research
Strategic Insights and Analytics, ASU Enterprise Partners
Level
Foundations
Track
Data and analytics
Got something great happening in your unit and you want to get the word out? Members of Media Relations and Strategic Communications will cover ways to pitch your story to internal (ASU News) and external media. What makes a good story? What makes a good pitch? What's the difference between presenting a story and mining it? And how can you seal the deal when someone bites? Spoiler Alert: Your job isn't over after the pitch! Learn the answers to these questions and more.
Speaker(s)
Penny Walker
Director, news and strategic communications
Media Relations and Strategic Communications
Veronica Sanchez
Director, media relations
Media Relations and Strategic Communications
Joe Caspermeyer
Assistant director, science communications
Media Relations and Strategic Communications
Richard Holland
Senior director of strategic communication
New College
Level
All
Track
Strategy
ASU’s brand patterns bring in-depth meaning without being flashy or overwhelming. Tap into a new set of brand patterns in the brand library and learn how to build patterns in a thoughtful way while supporting your end goal.
Speaker(s)
Lindsay Kinkade
Managing director, creative strategy
Enterprise Brand Strategy and Management
Sarah Hough
Executive director, digital creative
Enterprise Brand Strategy and Management
Andrea Hodges
Graphic design principal, digital
Enterprise Brand Strategy and Management
Level
Leveling up
Track
Visual creative
Are you new to the brand? Do you need a refresher in writing for ASU? Join us for an interactive session exploring the essential aspects of the writing style guide. We’ll take you on a lively adventure highlighting best practices for supporting the ASU brand.
Speaker(s)
Christopher Hagan
Senior director, creative (copy and video)
Enterprise Brand Strategy and Management
Leigh Farr
Senior editor
Enterprise Brand Strategy and Management
Sharon Enck
Senior copywriter
Enterprise Brand Strategy and Management
Level
Foundations
Track
Writing
Do you utilize paid advertising as a component of the marketing plans for your unit? Or are you looking to implement paid advertising in the year ahead? The best way to ensure a strong plan that aligns with your goals is by writing a killer media brief. In this session, you’ll learn how to think through and clearly articulate what you want to accomplish, the audiences you aim to reach, your conversion goals and more. A killer media brief is more likely to result in a killer – or more effective – media plan that accomplishes your goals.
Speaker(s)
Betsey Griffin Jones
Media director
LAVIDGE
Hannah Coda
Digital strategist
LAVIDGE
Krissy Greenberg
Digital strategist/account supervisor
LAVIDGE
Carolyn Wood
Senior director, media services
ASU Outreach Hub
ASU Enterprise Partners
Level
All
Track
Strategy
The CXFEL $90.8 million story emerged in March 2023 and swiftly disseminated through ASU channels, taking a mere eight minutes to spread across our vibrant community. Rest assured, this remarkable achievement was no fortuitous accident. In truth, the seeds of this success were sown back in May 2015, when a dedicated team began a journey of unwavering collaboration. Join us as we delve into this compelling exemplar of multiyear, cross-disciplinary teamwork, bringing together the visionary Biodesign Institute, esteemed researchers, driven students, invaluable staff members, and the combined efforts of the KE marcomm team, Media Relations and Strategic comms, ASU Brand team, the ASU Foundation and countless others who contributed to this extraordinary milestone.
Speaker(s)
Heidi Gracie
Executive director
Strategic Marketing and Communications
Knowledge Enterprise
Chris Fiscus
Vice president
Media Relations and Strategic Communications
Patrick Cheung
Senior creative director
Knowledge Enterprise
Sandy Leander
Assistant director, media relations
Strategic Marketing and Communications
Knowledge Enterprise
Julie Kurth
Assistant director, marketing and communications
Strategic Marketing and Communications
Knowledge Enterprise
Level
All
Track
Strategy
Social media has revolutionized content consumption, requiring a deep understanding of audience behavior across platforms. In this workshop, discover the key to transforming audiences into devoted followers through an impactful content strategy. Gain valuable insights into audience dynamics and harness the power to drive engagement and loyalty.
Speaker(s)
Monica Ballesteros
Social media manager senior
Enterprise Brand Strategy and Management
Morgan Bircher
Social media manager
Media Relations and Strategic Communications
Level
Leveling up
Track
Social media
Marketing is moving faster than ever before. The systems, processes and measurements that we have in place are the only way to keep up. This session is designed to share foundational knowledge on project management systems, roles and responsibilities within systems and processes, and collaboration on shared resources and tools across our teams.
Speaker(s)
Joleen Higdon
Associate director, marketing strategy
Strategic Marketing and Communications
Knowledge Enterprise
Aza Issifu
Assistant director, projects
ASU Outreach Hub
ASU Enterprise Partners
Level
Foundations
Track
Project management
Just getting started with Salesforce Marketing Cloud? This introductory class will give you an overview of how to navigate SFMC, how to create your own email or use a template, and how to send an email with lists and data extensions, as well as impart a few tips and tricks and answer any questions you might have.
Speaker(s)
Lisa Rolland-Keith
Marketing/communications specialist, senior
Watts College of Public Service and Community Solutions
Level
Foundations
Track
Hear from the Google Education Team on the latest research about the evolution of the education industry, its influence on demand trends and how you can optimize marketing efforts by engaging with learners at various points in their journey.
Speaker(s)
Patricia Velázquez
Strategy and Insights Lead, Education Industry
Google
Level
All
Track
Data and analytics
Tips for creating content that actually works! Create awareness by leveraging earned and owned channels with storytelling and more.
Speaker(s)
Matt Freed
Senior director of marketing
EdPlus
Allison Connell
Senior director of marketing and communications
The College of Liberal Arts and Sciences
Carrie Holstein
Associate director, marketing services management
EdPlus
Level
Foundations
Track
Strategy
Successful event outreach and engagement requires deep thinking about the user experience from beginning to end. This session will help you utilize email outreach to optimize your event engagement and create more affinity with attendees. Learn best practices for pre- and post-event email outreach. We will also provide journey templates and outreach to engage those who attended and those who missed out.
Speaker(s)
Robert Ewing
Director of client solutions
ASU Outreach Hub
ASU Enterprise Partners
Justin Dunham
Manager of Digital Content and Journey Development
ASU Outreach Hub
ASU Enterprise Partners
Level
All
Track
Webspark 2 makes it easy to create secure websites that meet ASU’s design standards. This session will walk you through how to make your own ASU site from start to launch!
Speaker(s)
Audrey Brockhaus
Drupal developer senior
Web development consulting
Enterprise Technology
Garrett Miller
Web administrator (IT)
Web Development Consulting
Enterprise Technology
Level
Foundations
Track
Did you know that more than 70,000 Canva accounts exist across the enterprise? That’s a lot of designers! Are you one of them? This session is an opportunity for users to hone their skills and for those curious about the Canva platform.
Speaker(s)
Alexander Davis
Design and communications specialist
Media Relations and Strategic Communications
Level
All
Track
Visual creative
Thursday, July 13, 2023 – Virtual day two
Artificial intelligence is at the forefront of discussion in every industry imaginable, but how will it impact higher education? Through different perspectives, this panel will explore the next steps of AI at ASU.
Speaker(s)
Donna Kidwell
Chief information security and digital trust officer
Enterprise Technology
Andrew Maynard
Professor of advanced technology transitions
School for the Future of Innovation in Society
Danielle McNamara
Executive director
Learning Engineering Institute
Lance Gharavi
Professor
Center for Behavior, Institutions and the Environment
Heidi Gracie
Executive director
Strategic Marketing and Communications
Knowledge Enterprise
Who are you trying to reach? Who are you serving and how do you best address their needs? Your key constituent groups are those that drive your goals.
Discover how the most powerful connections come from understanding those you are communicating with and what informs their decisions.
Speaker(s)
Adam Pierno
Managing director
Enterprise Brand Strategy and Management
Kyle Rassel
Director of marketing, CareerCatalyst
Learning Enterprise
Stefanie Contreras
Director of marketing and communications
ASU Preparatory Academy
Level
Leveling up
Track
Strategy
Needing to find a sponsor for an event and not sure where to start? Wondering what resources are available to help you with sponsorships? Do you have an existing relationship you’re trying to build and enhance? Wondering what an internal relationship manager is, whether you want to be one and what’s in it for you? This session is for you!
Speaker(s)
Christine Carvalho
Vice president, partner success
ASU Outreach Hub
ASU Enterprise Partners
Elaine Kafka
Accounting manager
ASU Enterprise Partners
Amy Scoville-Weaver
Associate director, retail
The Sustainability Consortium
Level
Foundations
Track
Standards and management
Learn how to bring the Unity Design System into your single page apps, web apps and static pages. We will cover key packages and formats and when to use them.
Speaker(s)
Scott Williams
Senior web platforms engineer
Enterprise Technology
Level
Leveling up
Track
Web/UX
With over 600,000 alums, how do you engage with everyone? The ASU Alumni Association offers programs and events to meet alums at the different ages and stages in their life. Learn how you can use the Association’s offerings as a launching pad to expand your alumni connections.
Speaker(s)
Morgan Harrison
Vice president
ASU Alumni Association
Jory Butters
Director of events and programs ASU Alumni Association
Ellyse Crow
Director of affinity programs ASU Alumni Association
Level
All
Track
Alumni and donors
Learn how Enterprise Technology's creative team combines storytelling and strategic communication to foster a human-centered approach to technology and advance ASU's digital ecosystem.
Speaker(s)
Corinna Busciglio
Co-director of creative and communication
Enterprise Technology
Annie Davis
Co-director of creative and communication
Enterprise Technology
Level
Foundations
Track
Writing
Join us for an instructive Study Hall session focused on converting YouTube views into valuable leads. We'll dive into the nuances of educational marketing, exploring the best practices for launching and managing a successful campaign in collaboration with YouTube partners and public personas. Discover the art of crafting compelling educational content that not only garners views but also stimulates interest and encourages action. We'll share our strategies for leveraging the influence of public personas to enhance visibility and credibility. This session is ideal for educators, marketers and content creators eager to optimize their YouTube presence.
Speaker(s)
Tessa Jones
Product manager (IT)
EdPlus
James Knutila
Senior digital copywriter
Learning Enterprise
Shelby Lawson
Senior social media strategist
Learning Enterprise
Pamela Zager-Maya
Director, creative strategy and branding
ASU Outreach Hub
ASU Enterprise Partners
Level
Leveling up
Track
Strategy
As ambassadors of the brand, all of us help build a community of philanthropy. Communicating to donors takes a special kind of magic, and this session will give you practical tips to do just that. A well-thought-out giving strategy can help your unit form stronger donor relationships and build a giving pipeline that continually converts prospects into supporters. This session will demystify the wonderful world of annual giving. You will walk away with tools for even more spectacular impact and even get a special sneak peek at our new donor community, ASU Link.
Speaker(s)
Katie Cannon
Client solutions manager
ASU Outreach Hub
ASU Enterprise Partners
Laura Beck
Assistant director, annual giving partnerships
ASU Foundation
Will Leon
Director, donor digital engagement and services
ASU Foundation
Level
Foundations
Track
Alumni and donors
The College of Liberal Arts and Sciences houses 19 academic units. Over the past year, they have redesigned home pages across these units to create a consistent look and feel. Discover their process for creating consistent content across unit sites and pages, including utilizing a content template, coordinating with stakeholders and creating unified yet adaptable design components.
Speaker(s)
Lauren Whitby
Assistant director, communications
The College of Liberal Arts and Sciences
Allison Connell
Senior director of marketing and communications
The College of Liberal Arts and Sciences
Level
Foundations
Track
Web/UX
How to cultivate a LinkedIn ecosystem to connect with alumni, boost your unit’s reputation and create community within ASU.
Speaker(s)
Perri Collins
Social media specialist
W. P. Carey Marketing and Communications
Level
Foundations
Track
Social media
A top performer during Summer Camp 2022, we’re bringing back this session in 2023! Before you buy products for your staff, department or an event, learn why using licensed vendors is crucial. In this session, you’ll get the rundown on fair trade, fair labor and sustainability practices, why your products may cost a little more and how to find good providers.
Speaker(s)
Monica Middendorf
Assistant director of trademark licensing
Auxiliary Business Service
Chris Myers
Senior director
Print and Imaging Lab
Enterprise Brand Strategy and Management
Level
All
Track
Standards and management
Can Google Slides do that? Yes, it can! You can make almost anything in Google Slides —even social media graphics. Learn the tips, secrets and hacks of Google Slides to level up your presentations and quickly create and share brand-aligned designs and images for all your communications and marketing needs.
Speaker(s)
Sarah Hough
Executive director, digital creative
Enterprise Brand Strategy and Management
Alexis Bojorquez
User Experience (UX/UI) Designer
Enterprise Brand Strategy and Management
Level
All
Track
Visual creative
Google Analytics 4 (GA4) is now the standard for web analytics at ASU! Join us for an in-depth walkthrough of all things GA4 and ASU. Along the way, you'll learn how GA4 can answer your web analytics questions, how it differs from Universal Analytics, and how to use it within ASU guidelines.
Speaker(s)
Grant Stoltz
Associate director of marketing
Technology and Analytics, EdPlus
Level
Leveling up
Track
Data and analytics
Every day people are bombarded with so much content, which means your email newsletter must be optimized in every way to have a fighting chance at being opened, read or shared. This session will address how you can make your newsletter engaging to readers and dialed in for performance. Learn best newsletter practices including audience segmentation, content planning, A/B testing, personalization and deliverability.
Speaker(s)
David Gould
Senior director of performance marketing
ASU Outreach Hub
ASU Enterprise Partners
Level
Foundations
Track
We all receive comments and direct messages on our social media accounts every day, but are we taking the time to truly answer them? People are connecting to brands on a personal level now more than ever. They will choose one brand over another because of how they interact online and ability to be human in their interactions. ASU Online has it down to a science, responding to comments and taking the time to answer direct messages in thoughtful and personal ways. Learn how to implement these changes and build a long-lasting affinity for your brand.
Speaker(s)
Charrie Larkin
Social media manager
EdPlus
Hannah Hunter
Social media specialist
EdPlus
Level
Leveling up
Track
Social media
Explore the creative process of visually communicating the complex science of the Compact X-ray Free Electron Laser. Our team worked with researchers to distill the science and deliver a video production featuring 3D animation, sound design and infographics.
Learn how our visual and audio strategy brought a theoretical device and its capabilities to life.
This video played a key role in communicating, to many audiences, the scale and goals of the CXFEL. It also served as a signature visual when the project received $90.8 million in funding from the National Science Foundation.
Speaker(s)
Patrick Cheung
Senior creative director
Knowledge Enterprise
Alexander Chapin
Multimedia producer
Knowledge Enterprise
Level
Foundations
Track
Visual creative
Learn about different global student enrollment frameworks, what their differences mean for marketing, and the emerging global trends disrupting the international HEI space.
Speaker(s)
Aubrey Trask
Global head, digital marketing
Cintana Education
Level
Leveling up
Track
Strategy
Get hands-on experience and create your own dashboards in Google Looker Studio (formerly known as Data Studio). Learn how to present data in a meaningful way with scorecards, pivots, calculated fields and more.
Speaker(s)
Claire Slattery
Senior manager marketing data analytics
ASU Outreach Hub
ASU Enterprise Partners
Burwood Group
Level
All
Track
Data and analytics
ASU’s activity happens in real life, in full color. What insights can we all bring to our work from recent photography testing? And how can we achieve vibrant, rich color photography across all media to convey the energy and innovation in our communities? This presentation will include insights from audience testing, demonstrations in color correction and recommended settings that will help workflows move faster to save time.
Speaker(s)
Lindsay Kinkade
Managing director, creative strategy
Enterprise Brand Strategy and Management
Heidi Easudes
Senior art director
Enterprise Brand Strategy and Management
Level
All
Track
Visual creative
View slides Watch presentation
Now that you have had some time to work with the new ASU Events system, get the inside scoop on some of the more advanced technical aspects such as: repeating dates, cloning, templating and generating attendance and events reports. New to the system? We’ll provide training resources to get you off to an amazing start.
Speaker(s)
Terry Kaiser Borning
Web developer senior
Web Development Consulting
Enterprise Technology
Leigh Farr
Senior editor
Enterprise Brand Strategy and Management
Sharon Enck
Senior copywriter
Enterprise Brand Strategy and Management
Level
Foundations
Track
Events
July 14, 2023 – In-person at West campus
Have you ever had a neighbor ask you for advice about ASU? Run into a student who looks like they might need a little help? Members of the ASU community are powerful guides and trusted sources. This session will explore how helping others could be the catalytic moment that helps someone take the next step to achieve their dreams.
Speaker(s)
Chris Howard
EVP/COO ASU Enterprise
ASU Public Enterprise
Kent Hopkins
Vice president, Academic Enterprise Enrollment Office of University Provost
Academic Enterprise
In this interactive workshop, we’ll review the state of the ASU brand around the world, see examples from our Cintana institutions and share best practices in developing the ASU brand outside the U.S.
Speaker(s)
Adam Pierno
Managing director, brand strategy
Enterprise Brand Strategy and Management
Terence Cher
Director of brand, international
Enterprise Brand Strategy and Management
Aubrey Trask
Global head, digital marketing
Cintana Education
Joel Dupuis
Executive director, global operations
University Design Institute
Level
Expert
Track
Strategy
We are all creative. Don't believe that sentence? It's 100% true and scientifically proven (by neuroscience!). Our creative brains are a marvel of nature and creative thinking is one of the most sought-after skills companies (and CEOs) look for. And yet, 75% of people think they're not living up to their creative potential.
Through this workshop you'll:
- Learn about the mechanics of creative thinking.
- Acquire practical actions you can take to boost your own creativity.
- Experience a fun and, frankly goofy, Creative Friday — an outrageous day of silliness created at the ASU Outreach Hub to increase creative thinking, teamwork and professional development.
- Laugh.
- Probably a lot.
Leave with some creative thinking exercises you can do with your team or on your own, anywhere and at any time.
Speaker(s)
Anna Consie
Senior creative director
ASU Outreach Hub
ASU Enterprise Partners
Level
All
Track
Professional development
Having a camera built into your phone makes you a photographer, right? If that idea makes you squirm, but you need to take photos, this workshop is for you. During our time together, we’ll review the brand photo anatomy and get hands-on in creating images.
Speaker(s)
Lindsay Kinkade
Managing director, creative strategy
Enterprise Brand Strategy and Management
Sabira Madady
Photography coordinator
Enterprise Brand Strategy and Management
Level
All
Track
Visual creative
Let's create and offer meaningful opportunities for alumni to be involved with ASU. Learn how the Outreach Hub is engaging alumni plus ways your unit can collaborate and get involved to advance your outreach efforts.
Speaker(s)
Andrew Carey
Assistant vice president of alumni engagement
ASU Outreach Hub
ASU Enterprise Partners
Cassandra Saba
Alumni outreach manager
ASU Outreach Hub
ASU Enterprise Partners
Theresa Shaw
Assistant director of alumni relations
W. P. Carey School of Business
Colin Boyd
Executive director, marketing and communications
W. P. Carey School of Business
Morgan Harrison
Vice president
ASU Alumni Association
Patricia Thiele-Keating
Assistant vice president
ASU Alumni Association
Level
All
Track
Alumni and donors
Discover the transformative potential of customer journey mapping in this interactive session. Learn how to attach research and insights to prioritize impact, foster a user-centered culture and uncover opportunities to improve the student experience within your unit.
Speaker(s)
Amanda Gulley
Chief of user experience (UX) design
EdPlus at ASU
Madison Delaney
UX researcher manager
EdPlus at ASU
Level
All
Track
Strategy
Artificial intelligence has entered the workplace, but how do we use it and what does that mean here at ASU? Grab your computers and join us for a hands-on workshop where our partners at Google will go over the basics of using AI in our everyday workflow.
Speaker
Teagan Dillon
Account manager
Google
Adam Kahn
Chief creative officer
Grey
Level
All
Track
Professional development