Summer Camp

Breakfast (provided; special dietary options included)

Oatmeal bar
Oatmeal, V+ (140 Cal/8 oz. serving)
Honey, VG (50 Cal/0.5 oz. serving)
Maple syrup, V+ (80 Cal/1 oz. serving)
Dried cranberries, V+ (50 Cal/0.5 oz. serving)
Raisins, V+ (40 Cal/0.5 oz. serving)
Brown sugar, V+ (50 Cal/0.5 oz. serving)
Cinnamon sugar, V+ (30 Cal/0.25 oz. serving)
Walnuts, V+ (90 Cal/0.5 oz. serving) 

Breakfast burritos
Meat lovers burrito: Eggs, bacon, sausage and ham (810 Cal each)
Sweet potato burrito, VG: Roasted sweet potatoes, quinoa brown rice, egg white, swiss cheese, spinach and pesto (430 Cal each)

Beverages 
Iced water (0 Cal/8 oz. serving) 
Starbucks coffee, decaf and hot tea (0 Cal/8 oz. serving)

V+ Vegan
VG Vegetarian

Breakfast location 1 - Both options available

Building: Mountain America Stadium

Room: San Tan Ford Club, second floor, east side

Breakfast location 2 - Both options available

Building: Carson Student Athletic Center

Room: Hobbs Stadium Club, 550

Description
In this session, we will explore the halo effect stemming from the postseason success of the Sun Devil Athletics Football team, and examine its broader impact on engagement across the university. 

Speaker(s)
Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

James Hedges
Director, data science
ASU Enterprise Partners

Bishnupriya Pradhan
Data science specialist
ASU Enterprise Partners

Session type: Case Study

Level of session: Foundations

Category: Data and analytics, Alumni/Donors

Building: Carson Student Athletic Center

Room: Dutson Theater, 330 

Description
Have you wondered how storytelling happens at ASU? Hint: it is a collaborative effort! The panel will share strategies for collaboration across ASU and with community partners, aligning approaches to Principled Innovation practices. Join the session to add new tools to your storytelling toolkit. 

Speaker(s)
Ted Cross
Executive director
Office of University Affairs

Julia Davis
Fellow, principled innovation and social embeddedness
Office of University Affairs

David Rozul
Manager marketing and communications
School of Molecular Sciences

Jennifer Vanos
Associate professor
School of Sustainability

Session type: Panel conversation

Level of session: Foundations

Category: Social media, Project management

Building: Carson Student Athletic Center

Room: Hobbs Stadium Club, 550

Description
Figma has revolutionized how teams collaborate on design, but are you using it to its full potential? In this hands-on session, we’ll explore practical ways to supercharge your workflow and become a true Figmaster!

Speaker(s) 
Alysia Henriquez
UX/UI designer
Enterprise Brand Strategy and Management

Jeroel Padilla
Lead UX designer
EdPlus at ASU

Session type: Workshop

Level of session: Foundations

Category: Web/UX

Building: Mountain America Stadium

Room: San Tan Ford Club, second floor, east side

Description
Experiential marketing focuses on creating engaging and memorable experiences to form emotional connections between the brand and the consumer. That sounds great but where do you start?

Speaker(s)
Melissa Goitia
Executive director 
Office of University and Protocol

Marcus Jones
Chief of staff
Watts College of Public Service and Community Solutions

Kristin Olafs
Assistant director, special events
Ira A. Fulton Schools of Engineering 

Darci Nagy
Special events manager
Office of University Events and Protocol

Session type: Presentation

Level of session: Leveling up

Category: Events, Social media

Building: Mountain America Stadium

Room: Coach's Club, second floor, northwest side

Description
Learn how Devil2Devil on Discord is transforming admitted student engagement. We’ll share trends, AI integration and insights from a full cycle — highlighting how bots, structure and community drive connection and momentum before students arrive on campus.

Speaker(s)
Allysson Schellhase
Social media manager
Academic Enterprise Communications

Brian Lee
Student volunteer moderator
Devil2Devil

Samuel Teets
Student volunteer moderator
Devil2Devil

Julie Reyes
Student volunteer moderator
Devil2Devil

Session type: Case study

Level of session: Leveling up

Category: Social media

Building: Mountain America Stadium 

Room: Legend's Club, second floor, southwest side

Description
Human creativity can feel like a diminishing resource in a time when artificial intelligence is infiltrating every industry. Taking an interdisciplinary approach, this interactive presentation will focus on the possibility of AI as a way to augment human creativity, rather than replace it.

Speaker(s)
Sasha Anaya
Marketing copy writer
Mary Lou Fulton College for Teaching and Learning Innovation

Session type: Interactive presentation

Level of session: Foundations

Category: Marketing strategy, Professional development

Building: Mountain America Stadium

Room: Coach's Club, second floor, northwest side

Description
The ASU Outreach Hub has partnered to collect over 20,000 alumni stories each with unique connections to ASU. Join us to hear how alumni engagement met data science and the use of AI, with new analysis to inform how we can engage with our alumni and how stories can be an asset for the enterprise.

Speaker(s)
James Hedges
Director, data science
ASU Enterprise Partners

Andrew Carey
Assistant vice president, alumni engagement 
ASU Outreach Hub

Session type: Presentation

Level of session: All

Category: Data and analytics, Marketing strategy

Building: Carson Student Athletic Center

Room: Championship Life Suite, 315

Description
In this session, we’ll walk through best practices for boosting posts on platforms like Instagram, Facebook and LinkedIn – including how to choose what to boost, target strategically, and avoid common pitfalls. You’ll leave with practical tips, examples from Flagship, and a better understanding of how paid amplification supports your broader social goals. This session is great for communicators, content creators and anyone managing ASU-affiliated social accounts.

Speaker(s)
David Murray
Paid social media specialist
Enterprise Brand Strategy and Management

Danielle Swanberg
Social media director
Enterprise Brand Strategy and Management

Session type: Presentation

Level of session: Leveling up

Category: Social media, Marketing strategy

Building: Mountain America Stadium 

Room: San Tan Ford Club, second floor, east side

Description
Learn how to use Siteimprove to optimize your site’s content quality, SEO and accessibility through a series of live demonstrations. Step-by-step, you’ll learn how easy Siteimprove makes it to catch and fix errors right when they happen.

Speaker(s)
Zoe Jirgens-Smalla
Quality assurance analyst, user experience
Enterprise Brand Strategy and Management

Madelaine Beitzel
Technical web project coordinator
Enterprise Technology

Session type: Presentation

Level of session: Foundations

Category: Web/UX, Standards and management

Building: Carson Student Athletic Center

Room: Hobbs Stadium Club, 550

Description
Explore how the ASU Alumni Association manages 135+ global alumni chapters and networks, supporting volunteers as community leaders and brand ambassadors to engage Sun Devils worldwide and extend ASU’s reach far beyond campus.

Speaker(s)
Trish Thiele-Keating
Assistant vice president
ASU Alumni Association

Session type: Presentation

Level of session: Foundations

Category: Alumni/Donors, Strategy

Building: Mountain America Stadium 

Room: Legend's Club, second floor, southwest side

Description
No high-profile agency. No extravagant budget. Just a village of 125 students, 40-plus staff collaborators and a scrappy in-house creative team. In this session, we’ll dive into the journey of ASU’s most recent charter video — from concept and filming to the final cut. Hear key insights, lessons learned and strategies for tapping into local talent across your academic community. 

Speaker(s)
Safwat Saleem
Senior creative director
Media Relations and Strategic Communications

Amy Chou
Director of operations,
Media Relations and Strategic Communications

Joshua Belveal
Videographer
Media Relations and Strategic Communications

Session type: Presentation

Level of session: All

Category: Media relations, Visual creative

Building: Carson Student Athletic Center

Room: Dutson Theater, 330

Description
Attendees will discover how integrating sustainability into marketing, events and purchases strengthens brand affinity. This interactive session explores ASU sustainability goals, audience persona-based planning, and tools to strengthen your strategy with ASU’s commitment to a sustainable future.

Speaker(s)
Molly Longton
Program manager
FDM FM Zero Waste

Paige Strickland
Program manager
Sustainability Practices

Madeline Dolgin
Sustainability and inclusive program coordinator
UBS Sustainable and Inclusive Procurement

Danielle Van Vleet
Assistant director of sustainable and inclusive procurement
UBS Procurement Strategy

Session type: Interactive presentation

Level of session: Foundations

Category: Events, Strategy

Building: Mountain America Stadium 

Room: Coach's Club, second floor, northwest side

Description
The entire ASU ecosystem is designed to serve everyone, but who explicitly is your unit trying to attract, retrain or engage? Join The College of Liberal Arts and Sciences and the Brand team for a workshop straight from the Brand Portfolio Working Group. Through guided activities and discussion, we'll deep-dive into your core constituents and how they should think, feel and act regarding your offerings. 

Please note that participants are encouraged to attend with an in-unit colleague. A complimentary session will be offered on Thursday, July 17.

Speaker(s)
Adam Pierno 
Managing director, brand strategy
Enterprise Brand Strategy and Management

Casey Francis
Senior director, community, culture and projects
Enterprise Brand Strategy and Management

Allison Connell
Senior director, marketing and communications
The College of Liberal Arts and Sciences

Abby Losinski
Brand manager
Enterprise Brand Strategy and Management

Session type: Presentation

Level of session: Leveling up

Category: Social media, Marketing strategy

Building: Carson Student Athletic Center

Room: Hobbs Stadium Club, 550

Description
A workshop for anyone who’s ever been asked to “make it pop” with five logos, zero budget and 24 hours' notice.

Join fellow designers and communicators for a hands-on collaborative session where limitations become launchpads. We’ll explore how creative constraints — those tight budgets, brand rules and inbox surprises — can actually fuel innovation, not block it. You’ll work together on delightfully ridiculous higher ed challenges designed to stretch your thinking, spark new ideas and prove that even inside the box, there’s plenty of room for magic.

Speaker(s)
Rik Boberg
Assistant director, design
Academic Enterprise Communications 

Candy Choi
Design director
Enterprise Brand Strategy and Management

Andrea Hodges
Assistant design director
Enterprise Brand Strategy and Management

Session type: Workshop

Level of session: All

Category: Visual Creative

Building: Mountain America Stadium 

Room: San Tan Ford Club, second floor, east side

Description
In this session, we'll explore how attribution for varied conversions helps organizations achieve strategic goals. We'll discuss GA4 data insights, our approach to leveraging them and examples of actionable recommendations. Finally, we'll cover automating and distributing these insights.

Speakers(s)
James Hedges
Director, data science
ASU Enterprise Partners

Daniel Shin
Data science specialist
ASU Enterprise Partners

Rahul Deshmukh 
Student Assistant 
ASU Enterprise Partners

Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

Session type: Presentation

Level of session: Leveling up

Category: Data and analytics

Zoom link: TBD

Description
Discover how the Herberger Institute strips back the subject matter and the brand tools to their elements in order to build a system that represents each unique internal unit within the larger ASU brand. 

Speaker(s)
Adam Hunt
Creative designer 
Herberger Institute for Design and the Arts

Sarah McCarty
Manager communications
Herberger Institute for Design and the Arts

Deborah Sussman
Senior director of marketing and communications
Herberger Institute for Design and the Arts

Session type: Case study

Level of session: Leveling up

Category: Visual creative

Zoom link: TBD

Description
AI is reshaping higher ed marketing — enhancing content creation, engagement and workflows. How can institutions harness its power ethically and effectively? Join industry leaders as they explore real-world applications, best practices and strategies to maximize efficiency while maintaining trust.

Speaker(s)
Tina Miller
Executive director, creative and communications
Enterprise Technology 

Erin Callihan
Assistant vice president, strategic marketing and campaign communications
New York University 

Austin Boyer 
Associate director of marketing and communications
Boston University 

Maria Kuntz 
Director, content marketing strategy and communications
University of Colorado Boulder

Session type: Panel conversation 

Level of session: Leveling up

Category: Marketing strategy, Artificial intelligence

Zoom link: TBD

Description
Join us behind the scenes of a Master of Legal Studies campaign by ASU Law and the Outreach Hub. We’ll break down key strategies — from creative to media buying. Learn to craft compelling visuals, optimize messaging and leverage data for targeting graduate students to achieve impactful results.

Speaker(s)
Michael Bartley
Director of marketing
Sandra Day O'Connor College of Law

Glenn Fuller
Digital media strategist
ASU Outreach Hub

Ava Hansen
Interaction designer 
Sandra Day O'Connor College of Law

Allison Otu
Executive director, marketing and strategic communications
Sandra Day O'Connor College of Law

Session type: Case study

Level of session: Leveling up

Category: Visual creative, Social media

Zoom link: TBD

Description
You’ve written the story and sent it off to ASU News. Done, right? Not quite. Gone are the days of publishing and hoping readers find it. Consumer habits have changed, and so should our approach. As we work to grow ASU News readership and subscribers, we need your help getting more eyes on these stories. This is a brainstorming session, not a lecture. We’ll share tactics we’re testing and invite you to share what’s working — whether it’s a newsletter strategy, social boost or the pitch that landed a podcast feature. Let’s engage and inspire with ideas on how to help drive more eyes — and subscribers — to the stories we are telling together. 

Speaker(s)

Penny Walker
Director, news and strategic communications
Media Relations and Strategic Communications 

Lisa Robbins
Assistant director ASU news
Media Relations and Strategic Communications

Mara Michael 
Utility editor
Media Relations and Strategic Communications

Session type: Interactive presentation 

Level of session: Foundations

Category: Marketing strategy

Zoom link: TBD

Description
Back by popular demand, join us for this lunch celebration of this year's Best of Brand! We'll take a deep dive into the creative and what about it makes it strong. Come curious and leave inspired by your peers.

Speaker(s)
Lindsay Kinkade
Managing director, creative strategy,
Enterprise Brand Strategy and Management

Sarah Hough 
Executive director, digital creative 
Enterprise Brand Strategy and Management 

Session type: Presentation

Level of session: All

Category: Visual creative

Zoom link: TBD

Description
Changing Futures is more than a fundraising campaign; it's ASU's opportunity to rally a global community in support of a brighter future. Learn about the campaign launch, including performance, impact and lessons learned, and explore how you can activate the campaign from wherever you sit. 

Speaker(s)
Julie Krell
Associate vice president, marketing solutions
ASU Outreach Hub 

Stacy Bertinelli 
Senior marketing manager
ASU Outreach Hub 

Session type: Panel conversation

Level of session: Foundations

Category: Alumni/Donors, Marketing strategy

Building: Mountain America Stadium 

Room: TBD

Description
Explore how Wrike’s custom fields, integrations and dashboards enhance project management, collaboration, and efficiency. See how ASU Outreach Hub streamlines communication with Google Drive, SharePoint and Teams. Learn to optimize workflows, reporting and insights for better outcomes.

Speaker(s)
Sarah Wasson
Project manager 
ASU Outreach Hub 

Session type: Presentation

Level of session: Expert

Category: Project management

Zoom: TBD 

Description
Learn about new functionalities and upgrades in the ASU Events system, giving you the tools and capabilities you need to create and publish your best events. Stay ahead with innovative tools designed to take your event publishing experience to the next level.

Speaker(s)
Leigh Farr
Senior editor
Enterprise Brand Strategy and Management

Terry Kaiser Borning
Senior web site development engineer
Enterprise Technology

Session type: Presentation

Level of session: Leveling up

Category: Events

Zoom: TBD

Description
Gen Z and Gen Alpha want marketing that feels real, creative and fun, without trying too hard. How can we grab their attention on platforms like Discord, YouTube, SMS and email, and use humor and bold ideas without missing the mark? We’ll share simple ways to connect with these audiences in 2025.

Speaker(s)
Kerstin Gallardo
Assistant director, digital engagement
Academic Enterprise Communications

Alexis Juarez
Digital communications lead
Academic Enterprise Communications

Allysson Schellhase
Social media manager
Academic Enterprise Communications

Session type: Interactive presentation

Level of session: Foundations

Category: Visual creative, Data and analytics

Zoom: TBD

Description
Discover the importance of clear, straightforward science communication and how to incorporate these strategies into your work without having a traditional science or comms background. Contributors include staff from around the university who share ASU’s complex research topics with broad audiences.

Speaker(s)
Jake Swanson
Project manager
Global Futures Laboratory

Laura Randall
Communications specialist
College of Global Futures

Shireen Dooling
Project manager
Interplanetary Initiative

Faith Kearns
Director of research communications
Arizona Water Innovation Initiative

Luke Ramsey
Graduate teaching assistant
School of Sustainability

Dana Peters
Communications specialist
Global Futures Laboratory

Session type: Panel conversation

Level of session: Foundations

Category: Communications, Professional devlopment

Zoom: TBD

Description
Learn how global education can set ASU and your programs apart—especially for ASU Online students. Walk away with messaging strategies and a plug-and-play toolkit to help you integrate global learning into your communications.

Speaker(s)
Lindsay Lohr
Senior marketing coordinator
Global Education Office

Session type: Presentation

Level of session: Foundations

Category: Email, Social media

Zoom: TBD

Description
ASU is a university with one of the largest veteran and military-affiliated student populations in the country. This distinct group is sometimes traversing school while still on active duty or transitioning to being a student and then out into the civilian world after serving our country. Communications are just as distinct as they are - citing current or previous ranks, referencing organizations that help with their transition to university life. With this session, Retired Colonel Wanda Wright, Peter M. and Michelle H. Wilver Director of the Office for Veteran and Military Academic Engagement, will give insight into ASU's military-affiliated population, language, support organizations, data and more. 

Speaker(s)
Wanda Wright
Director, Office for Veteran and Military Academic Engagement 
College of Integrative Sciences and Arts

Session type: Presentation

Level of session: Foundations

Category: Communications

Zoom: TBD

Breakfast (provided; special dietary options included)

Quick start
Assorted muffins, VG (380-550 Cal each) 
Assorted bagels, VG (290-450 Cal each) 
Buttery croissants, VG (370 Cal each) 
Seasonal fresh fruit platter, V+ (35 Cal/2.5 oz. serving)

Beverages 
Iced water (0 Cal/8 oz. serving) 
Starbucks coffee, decaf and hot tea (0 Cal/8 oz. serving)
Orange juice (100 Cal/8 oz. serving) 

V+ Vegan
VG Vegetarian

Locations

Building: 3
Room: Synergy I and II, 130 and 135

Building: 1
Room: 1951, 150

Description
So … what are you going to do with that? It’s a common myth that a degree in history, English or sociology doesn’t get you a real job. That’s why we spent the last year building out a comprehensive communications strategy on outcomes and careers for degrees in the liberal arts and sciences.

Speaker(s)
Allison Connell
Senior director, marketing and communications
The College of Liberal Arts and Sciences

Lauren Whitby
Assistant director, communications
The College of Liberal Arts and Sciences and sciences.

Session type: Presentation

Level of session: All

Category: Recruiting and admissions, Marketing strategy

Building: 1

Room: Discovery, 349 

Description
To improve data quality, optimize performance and ensure compliance, Learning Enterprise implemented a unified event-tracking framework across its digital properties. Learn how we used Google Tag Manager, data layer standards and server-side tag management to achieve our goals.

Speaker(s)
Kyle Rassel
Senior director, marketing operations 
Learning Enterprise 

Jonathan Carroll
Senior director, marketing technology
ASU Enterprise Partners 

Session type: Presentation

Level of session: Leveling up

Category: Data and analytics, Marketing strategy

Building: 1

Room: Global, 201

Description
How do you tell an authentic story that is moving, impactful and succinct? What are the techniques you can use with your team to create moving imagery that demonstrates the value of your unit? What is the most important part of crafting a video with high-production value?

Speaker(s)
Robert Ewing 
Director of client solutions
ASU Outreach Hub

Amy Noonan
Art director
ASU Outreach Hub 

Joel Farias Godinez Jr
Video producer 
ASU Outreach Hub

Session type: Interactive presentation

Level of session: Foundations

Category: Alumni/Donors, Recruiting and admissions

Building: 1

Room: 1951, 150

Description
Your friendly neighborhood Print Lab has a laser and wants to give you inspiration on things you can do with it. From awards and trophies to engraving and keychains there are so many new possibilities to make our messaging soar. 

Speaker(s)
Kyle Pendley
Director 
Print and Imaging Lab

Session type: Presentation

Level of session: Leveling up

Category: Visual creative, Events

Building: 1

Room: Imagination, 249

Description
This session explores how the Communications and Web Services team at ASU Library uses design thinking to foster creativity, collaboration and connection. Through the evolution of the New Year card, we’ll show how empathy, iteration and experimentation shape our approach, maximizing impact in both major projects and daily initiatives.

Speaker(s)
Amy Watson
Design strategist
ASU Library 

Marilyn Murphy
Communications specialist
ASU Library 

Jordyn Kush
UX designer
ASU Library 

Carson Brit
Graphic design specialist
ASU Library

Session type: Presentation

Level of session: Foundations

Category: Visual creative

Building: 3

Room: Synergy II, 135 

Description
AI can help you improve any campaign. But you might wonder, “How do I actually use this?” We’ll show you how Gen AI can assist with campaigns from brainstorming to reporting with practical examples. Whether you’re an early adopter or a cautious skeptic, you'll find ways to integrate AI in your work and keep the human touch.

Speaker(s)
Renae Hintze
Marketing content specialist
ASU Outreach Hub

Genevieve Leach 
Digital content specialist
ASU Outreach Hub

Melissa Bordow
Senior content manager
ASU Outreach Hub 

Session type: Panel conversation

Level of session: Foundations

Category: Email, Social media

Building: 3

Room: Synergy I, 130 

Lunch (provided; special dietary options included)

BBQ nation
Smoked Beef Brisket (170-210 Cal/3 oz. serving) 
BBQ Spiced Shredded Chicken (160 Cal/3 oz. serving) 
Sides
Potato salad, VG (240 Cal/4.25 oz. serving) 
Corn muffin, VG (220 Cal each) 
Macaroni and cheese, VG (210 Cal/4.25 oz. serving)
Bacon and onion green beans (90 Cal/4 oz. serving) 
Bakery-fresh dinner roll for sandwiches, VG (160 Cal each) 
Sauces
Nashville BBQ sauce (70 Cal/1 oz. serving) 
Carolina BBQ sauce, V+ (20 Cal/1 oz. serving) 
Dessert
Assorted Craveworthy® cookies, VG (210-230 Cal each)

Soup and salad buffet  
Garden fresh mixed greens, V+ (5 Cal/3 oz. serving) 
Sliced red onions, V+ (10 Cal/1 oz. serving) 
Tomatoes, V+ (5 Cal/1 oz. serving) 
Cucumbers, V+ (5 Cal/1 oz. serving) 
Shredded carrots, V+ (10 Cal/1 oz. serving) 
Shredded cheese, VG (120 Cal/1 oz. serving) 
Roasted chickpea, V+ (260 Cal/2 oz. serving) 
Sliced grilled chicken (160 Cal/3 oz. serving) 
Diced ham (70 Cal/2 oz. serving) 
Dressing
Ranch dressing, VG (210 Cal/2 oz. serving) 
Italian dressing, V+ (80 Cal/2 oz. serving) 
Croutons, VG (60 Cal/0.5 oz. serving) 
Bakery-fresh rolls with butter, VG (160 Cal each)
Soup
Soup du jour, VG (140-240 Cal/8 oz. serving)
Dessert
Assorted Craveworthy® cookies, VG (210-230 Cal each)

V+ Vegan
VG Vegetarian

Lunch location 1 - Soup and salad buffet

Building: 3

Room: Synergy I and II, first floor, room 130 and 135

Lunch location 2 - BBQ nation

Building: 1

Room: 1951, first floor, room 150

Lunch location 3 - BBQ nation

Building: 1

Room: Ingenuity, third floor, room 301

Overflow room 2

Building: 1

Room: Global, second floor, room 201

Description
As a special opportunity for guests interested in this topic, Adobe has added an additional session to Summer Camp. Part 2 of Adobe’s session, dedicated to a more in-depth and hands-on demonstration of Adobe Express’ brand kit capabilities will take place directly following its "Brand-aid" counterpart session.

Speaker(s)
Ava Hansen
Interaction designer 
Sandra Day O'Connor College of Law

Alexander Barouch
Web application developer
Sandra Day O'Connor College of Law

Jo Penniston
Professional development project manager
Edge Gain

Nathan Stetson
Web content editor 
Sandra Day O'Connor College of Law

Session type: Workshop

Level of session: Level up

Category: Visual creative, Web/UX

Building: 1

Room: 1950, 150

Description
From rethinking our newsroom to rebuilding our newsletter and reimagining social media content, our award-winning team aligned message and modality to drive measurable results. This session explores how strategy, intentional content planning and execution turned a strategic vision into sustained engagement and impact.

Speaker(s)
Kourtney Kelley
Assistant director of communications
Sandra Day O'Connor College of Law

Andrea Estrada 
Social media specialist
Sandra Day O'Connor College of Law

Crystal Jimenez
Communications specialist
Sandra Day O'Connor College of Law

Elise Llamas
Email marketing coordinator
Sandra Day O'Connor College of Law

Session type: Presentation

Level of session: Leveling up

Category: Email, Social media

Building: 1

Room: Ingenuity, 301

Description
Learn how the ASU Alumni Association builds meaningful, personalized alumni experiences — like Sparky-signed birthday cards and custom reunion name badges with headshots from college — that help each Sun Devil feel seen, valued and celebrated, even in a network of 690,000+ strong.

Speaker(s)
Ellyse Crow
Director, affinity programs
ASU Alumni Association

Preston Swan
Director, marketing and communications 
ASU Alumni Association

Session type: TBD

Level of session: All

Category: Alumni/Donors, Events

Building: 1

Room: Discovery, 349 

Description
Don't wait for media to come to you. If you want to have media reach out to you, you must reach out to them, acquainting them with what makes ASU world famous. Learn best practices for working with an ever-changing list of journalists.

Speaker(s)
Mark Scarp
Media relations officer
Watts College of Public Service and Community Solutions

Stephen Filmer
Manager, media relations and strategic communications
Media Relations and Strategic Communications

Gabriella Kemp
Senior media relations officer
Media Relations and Strategic Communications

Nikki Ripley
Assistant vice president 
Media Relations and Strategic Communications

Session type: Panel conversation

Level of session: Foundations

Category: Media relations

Building: 1

Room: Global, 201

Description
This session explores how storytelling using the EdPlus Lookbook as a case study. Learn a 5D framework to discover, define and express your unit’s identity through writing, design and collaboration.

Speaker(s)
Abby Terlecki
Associate director, content strategy
EdPlus at ASU 

Megan Reniewicki
Senior UX designer 
EdPlus at ASU

Session type: Interactive presentation

Level of session: Foundations

Category: Visual creative, Marketing strategy

Building: 3

Room: Synergy II, 135 

Description
Learn how to interpret our sequential testing model and best practices reaching statistical significance.

Speaker(s)
Dan Rathke
Value and adoption advisor 
Optimizely 

Danny Cox
Enterprise account executive
Optimizely 

Session type: Workshop

Level of session: Advanced

Category: Marketing strategy

Building: 3

Room: Innovation, 241