ASU Enterprise Brand Strategy and Management is ASU’s central function that enables a data-informed, ubiquitous approach to brand management. It is dedicated to increasing the strength of the ASU brand by improving perceptions of excellence, raising awareness and increasing pride across all ASU audiences. Reporting directly to the Office of the President, it is responsible for aligning the brand with the priorities of the ASU public enterprise executive team.
About ASU and Enterprise Brand Strategy and Management
Arizona State University has developed a new model for the American research university — the New American University — creating an institution committed to excellence, access and impact. ASU is committed to a culture that embraces change across our institution, rethinking everything about how we reach and serve our communities. As the ASU public enterprise seeks to lead the way in defining a new category within higher education and its role in advancing our global future, the need for differentiation and establishing ASU as a premium brand has never been more important.
Members of the Enterprise Brand Strategy and Management team serve as:
- Collaborative orchestrators who bring together the right people to deliver complex pan-university brand and communications projects, while building strong relationships.
- Insights-driven strategists who apply data to guide decision-making and develop a long-term brand strategy.
- Creative artists who have the proven ability to build a body of creative work, bring the brand to life and scale ideas for enterprisewide use.