In support of the outreach and transactional needs of the ASU public enterprise, the ASU Outreach Hub is committed to using data-driven insights, collaborative approaches and multifaceted outreach techniques to design marketing and engagement solutions that advance the enterprise and strengthen the ASU brand.
About ASU Outreach Hub
The Outreach Hub specializes in three domains: paid media outreach, alumni and donor outreach and targeted corporate outreach, and provides consultation, tools, training and guidelines to the community to support their outreach efforts.
The team has expertise and capabilities in the following areas:
- Planning and buying media — all budget levels and all media types.
- Building journeys and omnichannel campaigns.
- Performance marketing.
- Fundraising communications and new donor acquisition tactics (in collaboration with ASU Foundation).
- Alumni engagement strategies.
- Affinity platform management (Sun Devil Rewards) including new features to support needs identified by the community.
- Creating donor and/or alumni lists and suggesting list parameters to enhance performance.
- Alumni insights, segmentation models and affinity scoring.*
- Conducting constituent surveys and other types of primary research.*
- Performing secondary research.*
- Predictive modeling and forecasting.*
- Extending corporate partnerships.
* Via a new Center of Excellence in ASU Enterprise Partners.