About ASU Outreach Hub
Areas of focus include:
Lead an enterprise culture that promotes and delivers measurable experiences that are of high value to alumni and donors:
- Serve academic units and key stakeholders that actively cultivate alumni by providing support, services, and best practices to advance engagement and giving efforts.
- Promote enterprise standards for alumni engagement to include uniform definitions, tracking measures and metrics.
- Act as the voice of alumni by having deep knowledge of alumni wants and needs and sharing insights with collaborators across the university.
- Establish effective alumni engagement strategies in international markets which support broader overall brand expansion goals of the ASU Enterprise.
- Serve as the go-to resource for access and outreach to the advancement database and experts in journey-based omni-channel campaigns designed to result in actions/transactions.
Specialize in paid outreach to prospective students, parents of prospective students, alumni and influencers:
- Serve the ASU Public Enterprise by developing, implementing, tracking and analyzing paid media campaigns that help achieve business goals.
- Oversee media agency activities and relationships.
- Promote quality brand standards and ensure adherence to brand guidelines of all paid media assets and placements.
- Coordinate media efforts across the university to ensure synergies, alignment and realization of KPIs.
Support a partner-centric approach to expanding corporate outreach:
- Establish a new office of partner success to enable collaboration across the ASU Enterprise, building bespoke partnerships and ensuring access to the breadth of ASU resources.
- Actively engage with current strategic partners to leverage the assets of the ASU Enterprise, broadening the scope of existing partners and accelerating the performance and competitiveness of our partners.
- Increase the reach of the ASU enterprise into targeted corporate entities, expanding visibility into ASU’s strategic priorities and ultimately increasing revenue sources to the university.
- Facilitate the enterprise’s presence in high-profile strategic leadership events.
The ASU Outreach Hub offers multiple services to the ASU Community, including paid media outreach, insights, alumni engagement support and donor outreach support.