About ASU Outreach Hub

Areas of focus include: 

Lead an enterprise culture that promotes and delivers measurable experiences that are of high value to alumni and donors:

• Serve academic units and key stakeholders that actively cultivate alumni by providing support, services, and best practices to advance engagement and giving efforts.
• Promote enterprise standards for alumni engagement to include uniform definitions, tracking measures and metrics.
• Act as the voice of alumni by having deep knowledge of alumni wants and needs and sharing insights with collaborators across the university.
• Establish effective alumni engagement strategies in international markets which support broader overall brand expansion goals of the ASU Enterprise.
• Serve as the go-to resource for access and outreach to the advancement database and experts in journey-based omni-channel campaigns designed to result in actions/transactions.

Specialize in paid outreach to prospective students, parents of prospective students, alumni and influencers:

• Serve the ASU Public Enterprise by developing, implementing, tracking and analyzing paid media campaigns that help achieve business goals.
• Oversee media agency activities and relationships.
• Promote quality brand standards and ensure adherence to brand guidelines of all paid media assets and placements.
• Coordinate media efforts across the university to ensure synergies, alignment and realization of KPIs.

Support a partner-centric approach to expanding corporate outreach:

• Establish a new office of partner success to enable collaboration across the ASU Enterprise, building bespoke partnerships and ensuring access to the breadth of ASU resources.
• Actively engage with current strategic partners to leverage the assets of the ASU Enterprise, broadening the scope of existing partners and accelerating the performance and competitiveness of our partners.
• Increase the reach of the ASU enterprise into targeted corporate entities, expanding visibility into ASU’s strategic priorities and ultimately increasing revenue sources to the university.
• Facilitate the enterprise’s presence in high-profile strategic leadership events.

Services

The ASU Outreach Hub offers multiple services to the ASU Community, including paid media outreach, insights, alumni engagement support and donor outreach support.