Brand Guide innovation hero default
Intro to the brand

Examples of the brand in action

  1. Home
  2. About the ASU Brand
  3. Examples of the brand in action

Intro to the Brand

Select Section

About the ASU Brand
Examples of the Brand in Action
Enterprise Brand Strategy and Management

Contact the Brand team

Join our mailing list

Intro to the Brand
Learn the Brand Platform Examples of Brand Execution All-Hands Meetings The Community Huddle newsletter Join Topic-Focused Community Groups About Our Community Contact Us with Questions
Elements of the Brand
Overview Colors Core Design Principles Fonts and Typography Icons Inaccessible Music Partners and Affiliates Rankings Spirit Marks Unit-Specific Guidelines Writing Style and Content
Guidelines for Execution
Overview Advertising Apparel and Merchandise Approved Vendors Business Cards and Stationery Email Events and Event Promotion Inclusion guidelines Mobile Apps Photography and Video Presentations Print Search Engine Optimization (SEO) Signage and Environmental Graphics Social Media Stories and Press Releases Web
Training and Tools
Overview Training and Learning Enterprise Software and Systems Templates and Libraries Request Access Request Approvals Request Services
Maps and Locations Jobs Directory Contact ASU My ASU
Repeatedly ranked #1 in innovation (ASU ahead of MIT and Stanford), sustainability (ASU ahead of Stanford and UC Berkeley), and global impact (ASU ahead of MIT and Penn State)
Copyright and Trademark Accessibility Privacy Terms of Use Emergency