Request a unit logo

Unit logos, also referred to as endorsed logos, may be requested for university units that need to be consistently represented to the public. The logo includes the ASU sunburst, the unit name and the full name of the university, which may not be omitted in any circumstance.

New unit logos may not be designed or developed by university units for mock-up or production purposes. Approved unit logos will be created and provided only by Enterprise Brand Strategy and Management, after a request has been made and reviewed.

Eligible units include:

• Major academic units such as colleges, schools and institutes that are headed by a dean.
• Academic departments and schools that are not the primary academic unit (with the approval of the director or dean).
• Major ASU organizations created to support the university (e.g., ASU Foundation, ASU Alumni Association, EdPlus at Arizona State University, etc.).
• Campuses and locations.

Centers and Initiatives may qualify for an endorsed unit logo, based on the following criteria: 

1. Enduring, unit represents ongoing work or study (not based on a time-limited grant). 
2. Leadership priority for a dean or VP.

Unit logos are not to be developed for the following:

• Administrative or secondary functions within a major academic or VP unit (e.g., department of finance, extended education, college-based career support services, etc.).
• Internal ASU committees, councils and associations.
• Physical buildings.
• Student organizations.
• University events.
• University publications.

If you feel your unit is eligible, please complete the following before submitting a request:  

1. Check to see if your unit already has a logo in the ASU Brand Library. 
2. Discuss unit logo eligibility with your lead communicator to streamline the workflow and speed up approvals. After you have submitted your request, you and your lead communicator will receive an email documenting your submission.

Find your lead communicator   Request a unit logo

If you work in an area that does not qualify for a unit logo, the guidelines below describe how to represent yourself as part of Arizona State University in a brand-aligned way.

Units and programs that do not qualify for a unit logo may use: 

• A text element naming the unit that does not include the letters “ASU” in the name. 
• The ASU logo for the parent unit or the ASU university logo must always be used in concert with the text element.

Please note that text elements often work best when they are not locked into a permanent fixed graphic with the ASU logo. Rather, the text element may move and relate to the ASU logo based on the specific deliverable. Units and programs may consider using a mark on one area of a piece of communication, for example the top of a page, while placing the ASU logo in another location on the page, for example at the bottom of the page. The new endorsed logo system is based on a left-aligned structure for maximum readability.

The default location for the ASU logo is the bottom left of a piece of communication, though it is not required. Other locations for the ASU logo may be better for the deliverable based on context-specific details, to be determined by the unit.

Please be sure your text element does not sit immediately to the right of the ASU logo such that it looks like a variation of the endorsed logo system.

Sample text element examples are below. These specific designs are not required.

A text element contains:

• A unit’s name typeset in the brand font.
• A separate placement on the page of the Arizona State University sunburst logo.

A text element can be shown in the following color formats:

• Black.
• Maroon.
• Gold.
• White.
• Secondary color palette only for use in specific circumstances in which the color determines user behavior. For example, recycling signs on a blue recycling bin to help users distinguish systems and make faster decisions.

Sample solutions: