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Widen digital asset management

The Widen Collective, or Widen for short, is a cloud-based digital asset management (DAM) solution designed to function as a centralized library to manage images, documents, audio and video files in one place. Enterprise Brand Strategy and Management uses Widen to house university brand assets such as unit logos, brand photography, university rankings lockups and more. 

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How to register for an account

ASU faculty, staff and student workers:

  1. Go to
  2. At the top, click or tap the ASURITE sign-in button in maroon.
  3. That’s it! Our team will approve your account and send you an email notifying you when you can start downloading from the Widen Collective.


  1. Go to
  2. Click on the Create Account button in the lower right.
  3. Fill out the fields and submit the request.
  4. Our team is then notified via email and will process the request within a few business days after verifying access.


Introduction to Widen: the new home for brand photography and endorsed logos

Photoshelter has been the home of all ASU brand photography for the past 5 years and we are excited to announce that we are moving to a new digital asset management system, Widen! Widen is the new home to ASU brand photos and endorsed logos. Learn all about the exciting new features for finding photos that you can use in your communications.

Watch on Career Edge        View slides


Have questions about Widen? View our Widen FAQ portal.



Definition – Logo: A logo is a symbol or other design adopted by an organization to identify itself. For example, the ASU sunburst is a logo. It was introduced in 1995, replacing all preexisting ASU logos. The logo is made up of a sun icon that is incorporated into the three letter forms (A, S and U) and provides a strong and recognizable graphic image of ASU’s mission and purpose.

Definition – Unit Logo: Unit logos, also referred to as endorsed logos, may be developed for university units that meet certain criteria need to be consistently represented to the public. The logo includes the ASU sunburst, the unit name and the full name of the university, which may not be omitted in any circumstance. Guidelines have been developed to ensure the brand is always presented at its most ideal, for each of the logos associated with the ASU brand.

Definition – Lockup: A lockup is a finalized version of a logo, graphic or other design element in which each component has been fixed in place. The lockup should not be disassembled or altered in any manner to ensure uniformity across all media. Sometimes in a formal partnership, two logos (ASU and Starbucks, for example) are made into one lockup file so that they travel together in a fixed relationship to one another.

Definition – Wordmark: A wordmark is a distinct text-only typographic treatment of the name of a project, event, product or other non-logo identifier of a company, institution, or product name used for purposes of identification and branding. The annual “Commencement” wordmark or “Powered by ASU,” are examples associated with the ASU brand.