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Widen digital asset management

The Widen Collective, or Widen for short, is a cloud-based digital asset management (DAM) solution designed to function as a centralized library to manage images, documents, audio and video files in one place. Enterprise Brand Strategy and Management uses Widen to house university brand assets such as unit logos, brand photography, university rankings lockups and more. 

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How to register for an account

ASU faculty, staff and student workers:

  1. Go to
  2. At the top, click or tap the ASURITE sign-in button in maroon.
  3. That’s it! Our team will approve your account and send you an email notifying you when you can start downloading from the Widen Collective.


  1. Go to
  2. Click on the Create Account button in the lower right.
  3. Fill out the fields and submit the request.
  4. Our team is then notified via email and will process the request within a few business days after verifying access.


Introduction to Widen: the new home for brand photography and endorsed logos

Photoshelter has been the home of all ASU brand photography for the past 5 years and we are excited to announce that we are moving to a new digital asset management system, Widen! Widen is the new home to ASU brand photos and endorsed logos. Learn all about the exciting new features for finding photos that you can use in your communications.

Watch on Career Edge        View slides


Have questions about Widen? View our Widen FAQ portal.