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Google Search Console

Google Search Console is an incredibly useful tool to help you measure and improve your website performance. Whether you’re looking to gain site traffic insights, troubleshoot technical issues or improve your visibility in search results, Search Console has resources to help.

What is Google Search Console?

Search Console is a suite of tools and reports relating to your website and its performance within Google search. This platform is for those looking to gain site traffic insights, troubleshoot technical issues or improve visibility in search results. 

Google search console


Key features of the platform include:

Search results data

  • How often your pages appear in search results.
  • Which keywords your pages rank for.
  • How frequently your results get clicked on.

Sitemap management

  • Sitemaps are directories of your website’s priority pages.
  • Keep them up to date to ensure Google can efficiently crawl your site.

User experience insights

  • See issues that are hurting mobile user experience.
  • Get page speed statistics for your site.
  • Find security issues like HTTPS coverage gaps.

Technical troubleshooting

  • Get alerts when pages are returning an error.
  • Identify conflicts with your robots.txt file.
  • See when Google manually penalizes a page.
  • Find schema markup issues.

Getting started

  1. Get access to Search Console — use your email address.
  2. Add your website property — each subdomain gets its own property.
  3. Verify site ownership.

Once verified, you’re all set. If you don’t have access to set this up directly via domain verification for the websites you manage, you can request a more limited seat for the subdomains you manage.

Review ASU’s brand standards and guidelines for search engine optimization.


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