Google Search Console is an incredibly useful tool to help you measure and improve your website and social platform performance. Whether you’re looking to gain site traffic insights, troubleshoot technical issues or improve your visibility in search results, Search Console has resources to help.
Training and tools
Google Search Console
What is Google Search Console?
Google Search Console is a suite of tools and reports that helps you understand how websites and social content perform across Google Search. Use Search Console to monitor search visibility, understand how users discover your content, identify technical issues and find opportunities to improve organic search performance.
Key features of the platform include:
Search results data
- How often your pages appear in search results.
- Which keywords your pages rank for.
- How frequently your results get clicked on.
Social and video content
- Understand how content from Instagram, TikTok, X and YouTube performs on Google.
- See which social posts and videos receive clicks and impressions from Google Search.
- Identify search queries that lead users to your social and video content.
- Monitor top-performing content and traffic trends across connected platform properties.
Sitemap management
- Sitemaps are directories of your website’s priority pages.
- Keep them up to date to ensure Google can efficiently crawl your site.
User experience insights
- See issues that are hurting mobile user experience.
- Get page speed statistics for your site.
- Find security issues like HTTPS coverage gaps.
Technical troubleshooting
- Get alerts when pages are returning an error.
Identify conflicts with your robots.txt file.
- See when Google manually penalizes a page.
- Find schema markup issues.
Getting started
- For access to Search Console — please submit the ASU Brand System and Software Access Request Form.
For social media accounts, please navigate to Search Console using your [email protected] email address and add the social accounts needed using the log in information (access is provided by the manager of the social account).
Review ASU’s brand standards and guidelines for search engine optimization.
Support is available for Google Search Console. Please allow two weeks to receive next steps for receiving support.