For the web, user experience encompasses design, accessibility, usability, navigation, information architecture, content and SEO and development — each of these individually and collectively can contribute to a positive or negative experience for visitors to asu.edu.
User experience design focuses on the design of the user interface (UI) of a website to improve the usability of a site by enabling the user to easily navigate a page or site and find the information they’re seeking.
Data shows that visitors see asu.edu as one website versus a collection of websites based on the structure of our enterprise. 95.23 percent of all users visit more than one ASU.edu subdomain. To create an optimal user experience, it’s critical that the experience is consistent as users traverse asu.edu. Unity, the design system for asu.edu, is optimized for a positive experience and focuses on the creative articulation of the ASU brand across asu.edu.
Learn more about building a website on asu.edu, whether using ASU’s Drupal CMS, Webspark or the platform-agnostic component library for non-Webspark sites.