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Brand execution guidelines

User experience design (UX) standards and guidelines

For the web, user experience encompasses design, accessibility, usability, navigation, information architecture, content and SEO and development — each of these individually and collectively can contribute to a positive or negative experience for visitors to

User experience design focuses on the design of the user interface (UI) of a website to improve the usability of a site by enabling the user to easily navigate a page or site and find the information they’re seeking.

Data shows that visitors see as one website versus a collection of websites based on the structure of our enterprise. 95.23 percent of all users visit more than one subdomain. To create an optimal user experience, it’s critical that the experience is consistent as users traverse Unity, the design system for, is optimized for a positive experience and focuses on the creative articulation of the ASU brand across  

Learn more about building a website on, whether using ASU’s Drupal CMS, Webspark or the platform-agnostic component library for non-Webspark sites.

The Unity Design System applies to all pages and subdomains, regardless of the backend development system.

As of August 2020, the initial release of the new design system for, a result of the community-driven Web Standards 2.0 project, has been shared with the community. 


Getting started

Please note: You'll find designs and use notes for all new components in the UI kit.

  1. Request access to the Unity Design System Adobe XD template (blank template that is preset with the UDS grid) with your email account.
  2. Follow the Adobe Creative Cloud XD component library using your ASU Company or School account (not your personal Adobe account)
    xd account image
  3. Learn how to add the library assets to your copy of the Adobe XD template (skip to 2:00 in this video to see how to activate the UDS library in Adobe XD).

For reference, see a gallery of page mockups using various components.

Unity Design System will continue to evolve over time through community feedback and contributions. 

Have ideas for additional components? Do you have a need that might benefit the larger community? Not seeing something you need? Join the Unity Design System Slack channel to help advance the system.