Brand execution guidelines

Web community

The ASU Web Community (formerly the College Web Standards group) is comprised of the communicators, designers, developers and writers who contribute to asu.edu. This group meets the last Thursday of each month to share critical standards/brand, content and technical updates and to collaborate on the future of asu.edu and share case studies.

Topics to be covered include: Best practices, standards for asu.edu, SEO, training and documentation, web marketing technologies — including Google Analytics, web accessibility, Drupal and Webspark, Unity Design System, UX and design, content, navigation, search, navigation, site architecture and more.

Find meeting details on the Marketing Academy calendar or request to be added to the ASU web community email distribution list.

FY23 community meetings

April 2023

asu.edu monthly health check

User satisfaction
SEO
Behavioral data

GA4 and ASU updates

Development, product and service updates

Announcements
Webspark 2 and UDS
Timeline
Integrated search and RFI

March 2023

asu.edu monthly health check

User satisfaction
SEO (5 minutes)
Behavioral data

GA4 and ASU updates

The new ASU Events

User experience updates

ASU Search

Development, product and service updates

Announcements
Webspark 2 and UDS
Timeline
Integrated Search

February 2023

asu.edu monthly health check

User satisfaction
SEO
Behavioral data

Development, product and service updates

Announcements
Webspark 2 and UDS
Timeline
Integrated Search
Webspark job openings feature update

January 2023

asu.edu monthly health check

User satisfaction
SEO
Behavioral data

Development/product updates

Announcements
Timeline
ASU Jobs - Webspark Feature

Nov./Dec. 2022

asu.edu monthly health check:

User satisfaction
SEO
Behavioral data

Update on SSO for Pantheon

Development/product updates:

Announcements
Timeline
ASU Jobs - Webspark Feature

Wrap up:

Questions
Reminders

September 2022

asu.edu monthly health check:

User satisfaction
SEO and Degree URLs
Behavioral data
- Meta pixel update

Development/product updates:

Announcements
Timeline
Integrated Search

Wrap up:

Questions
Reminders

August 2022

asu.edu monthly health check:

User satisfaction
SEO and Degree URLs
Behavioral data

Update on SSO for Pantheon

Development/product updates:

Announcements
Timeline
Integrated Search

Wrap up:

Questions
Reminders

July 2022

asu.edu monthly health check:

User satisfaction
SEO and Degree URLs
Behavioral data

Update on SSO for Pantheon

Development/product updates:

Announcements
Timeline
Integrated Search

Wrap up:

Questions
Reminders

FY22 community meetings

June 2022

asu.edu monthly health check:

User satisfaction
SEO and Degree URLs
Behavioral data

Update on SSO for Pantheon

Development/product updates:

Announcements
Timeline
Integrated Search

Wrap up:

Questions
Reminders

May 2022

asu.edu monthly health check:

User satisfaction
SEO and Degree URLs
Behavioral data

Development/product updates:

Announcements
Timeline
Integrated Search

Wrap up:

Questions
Reminders

April 2022

asu.edu monthly health check:

User satisfaction
Accessibility
SEO
Behavioral data

New Department of Justice web accessibility requirements

Content decision tree for asu.edu: Should you add new content to asu.edu?

Development/product updates

Announcements
Integrated search updates (site search/directory)
Timeline
Integrated Search

Wrap up:

Questions
Reminders

March 2022

asu.edu monthly health check:

User satisfaction
Accessibility
SEO
Behavioral data

Development/product updates:

Announcements
Integrated search updates (site search/directory)
Timeline
Integrated Search

Wrap up:

Questions
Reminders

February 2022

asu.edu monthly health check:

User satisfaction
Accessibility
SEO
Behavioral data

Development/product updates:

Announcements
Integrated search updates (site search/directory)
Timeline
Integrated Search

Wrap up:

Questions
Reminders

January 2022

asu.edu monthly health check:

User satisfaction
Accessibility
SEO
Behavioral data

Development/product updates:

Timeline
Webspark 2
Sunset plan for Webspark 1 (Spring 2022)
Upcoming Web Standards 2.0 Support

Wrap up:

Questions
Reminders

December 2021

asu.edu monthly health check:

User satisfaction
Accessibility
SEO
Behavioral data

Development/product updates:

Timeline
Webspark 2
Sunset plan for Webspark 1 (Spring 2022)
Upcoming Web Standards 2.0 Support

Wrap up:

Questions
Reminders

November 2021

asu.edu monthly health check:

User satisfaction
Accessibility
SEO
Behavioral data

Updates/new standards for asu.edu:

Timeline
Webspark 2
Sunset plan for Webspark 1 (Spring 2022)
Upcoming Web Standards 2.0 Support

Wrap up:

Questions
Reminders

October 2021

asu.edu monthly health check:

User satisfaction
Accessibility
SEO
Behavioral data

Updates/new standards for asu.edu:

Title tag update reminder for contact and about pages by Oct. 31
New degree URLs for degree search and feeds
Data layer and standards for asu.edu what is it and why does it matter?

Development/product updates:

Sunset plan for Webspark 1 (Spring 2022)
Timeline
Unity
Webspark 2
Upcoming Web Standards 2.0 Support

Wrap up:

Questions
Reminders

September 2021

asu.edu monthly health check:

User satisfaction
Accessibility
SEO
Behavioral data

Updates/new standards for asu.edu:

Duplicate content and content authority standards for asu.edu
Title tags and H1s for common pages across asu.edu (About, contact, degrees, etc.)

Development/product updates:

Timeline
Unity
Webspark 2

Wrap up:

Questions
Reminders

August 2021

asu.edu monthly health check:

User satisfaction
Accessibility
SEO
- Degree search update
- Addressing duplicate content on asu.edu
Behavioral data
- New data standards for asu.edu and email (UTM parameters)

ASU Web Governance board launch

Development/product updates:

AFS retirement plan
New way of connecting with ET
Timeline
Unity
Webspark 2
- News and events module updates
Upcoming Web Standards 2.0 support

Wrap up

Questions
Reminders

July 2021

July 31, Oct. 31 Web Standards 2.0 compliance
asu.edu monthly health check:
- Foresee / user satisfaction
- SiteImprove / accessibility
- Google Data Studio / SEO
- Google Analytics / behavioral data
New designs and standards for asu.edu:
- New favicon
- New brand guide web standards and tools
Development/product updates:
- Production change freeze Fall 2021
- Google Drive security updates
- New way of connecting with ET
- Timeline
- Unity
- Webspark 2
Upcoming Web Standards 2.0 support
Reminders

FY21 community meetings

June 2021

GDPR update for asu.edu
Web community DL is live
asu.edu monthly health check:
- Foresee / user satisfaction
- SiteImprove / accessibility
- Google Search Console / SEO
- Google Analytics / behavioral data
Elevating degree content on asu.edu
Degree URL changes to make by July 1
New designs and standards for asu.edu:
- ASU logo and home icon links
Development/product updates:
- Timeline
- Unity
- Webspark 2
Upcoming Drupal/Webspark 2 trainings
Content planning/strategy templates for your use

May 2021

asu.edu monthly health check:
- Foresee
- SiteImprove
DL coming to an inbox near you
From the community:
- Welcome to the Higher Ed Web Association!
- Do I use Unity, Webspark … or?
- How one unit is preparing and planning for migration
Degree URL changes
Do standards apply to my/this site?
New designs and standards for asu.edu:
- Movement, motion and animation
Development/product updates:
- Timeline adjustment
- Search update
- Unity
- Webspark 2
Upcoming Web Standards 2.0 studios and training

April 2021

Web standards trivia
What data do you use/need from your asu.edu website(s)?
asu.edu monthly health check:
- Foresee
- SiteImprove
SEO: HTTP v. HTTPS
ASU News update
New designs and standards for asu.edu:
- Microsites, subsites, landing pages
- Degree listings and pages
- News
- Events
Development/product updates:
- Unity
- Webspark 2
Upcoming Web Standards 2.0 studios
Official asu.edu inventory

March 2021

UPDATE: Web Standards 2.0 adoption for asu.edu (action required)
Web standards trivia
Follow up on Google Search Console from February
asu.edu monthly health check: Foresee, SiteImprove
Platform updates: Unity, Webspark 2 (Drupal 9)

February 2021

Web standards trivia
Google Search Console
asu.edu monthly health check:
- Foresee
- SiteImprove
Accessibility update — colors on asu.edu
Unity update
Webspark update, general
Webspark 2 D9 update
Drupal 9 Community of Practice

January 2021

Web community meeting transition
Web Standards 2.0 project updates
- Unity update
  - Platform-agnostic UI kit for asu.edu
  - Unity Design System
- Immediate planning for Drupal 9 / Webspark 2
- Future state for Drupal 9 / Webspark 2 and support for the web community
- Feedback session:
  - Challenges and issues
  - Ideas
  - Collaboration space
- Additional action items for making progress toward full compliance

December 2020

Accessibility update
Web Standards 2.0 project update

September 2020

Demos and implementation experience feedback by phase 1 pilot participants
Web Standards 2.0 Limited update (Webspark 1, Drupal 7)
Preparation for Web Standards 2.0 for your asu.edu subdomain
Additional WS2 initiatives in the works
Pantheon training
Q&A

August 2020

Web Standards 2.0 project

Pilot update
Degree information on asu.edu
Phase 1 community release:
- asu.edu design system
- (Adobe XD file)
- Unity platform agnostic UI kit
- (GitHub, Storybook, NPM)
Feedback and questions

July 2020

Pilots phase 1 progress update
Preparing for the UI kit release
Preparing for implementation
Feedback and questions

FY20 community meetings

June 2020

Reminder: Foundation link changes on your subdomains (expiring July 1),

Web Standards 2.0 timeline update
Web standards 2.0: Unity progress update (platform-agnostic UI kit)
Web Standards 2.0 SEO planning

May 2020

Foundation links expiring
Web accessibility courses
Web Standards 2.0: Unity project update

April 2020

Google digital marketing maturity
Web Standards 2.0 update

January 2020

Web Standards 2.0 update
New ASU Foundation site

October 2019

Web Standards 2.0 update
Foresee training

FY19 community meetings

June 2019

Web Standards 2.0 update
Web experience insights
Marketing camps - communication and digital

February 2019

Web Standards 2.0
Web Editing training — EOSS

January 2019

Web Accessibility
Voice Search
Wordpress 5.0 update
Canvas Ally

October 2018

New Admissions website
GDPR regulations review
Automating Digital Asset Handoffs
Hybrid decoupled ASU feeds with React and Drupal 8

August 2018

Web Accessibility
Webspark updates
Webspark survey

FY18 community meetings

June 2018

Web Camp
Web Accessibility
Animation Standards
Webspark updates

May 2018

Canvas
DrupalCon
Zoom

March 2018

Amazon Alexa skill kit
DrupalCon
ASU plates

February 2018

New web standards
Font Awesome Pro
Animations standards
Amazon Echo Show

View slides

Recording

January 2018

YouTube standards
ForeSee on-page surveys
New web standards under consideration and more

November/December 2017

College of Law PURL campaigns
Writing BASH scripts for Pantheon

September 2017

Updates on accessibility
Advancing Web Standards
MOZ upgrade — SEO tool
Spotlight: MLF Teacher’s College SEO

August 2017

Update on iSearch profile
Web KPI's
Foresee and Google Analytics integration
Degree search and Webspark update
Spotlight: CLAS iSearch QA tool

Quick links

Monthly web community meetings Monthly SEO community meetings ASU marketing and communications Slack community Request an asu.edu subdomain Unity Design System code library for asu.edu The Community Huddle newsletter

You may also be interested in

Additional standards that apply to asu.edu

Fonts and typography

Web accessibility

Requests and tools

Request web hosting

Request to launch a new asu.edu site

Adobe Creative Cloud library for XD: asu.edu UI Kit components

Additional resources

EdPlus marketing technology and analytics community meetings

Web standards 2.0 project report

ASU Academy workshop calendar

LinkedIn Learning