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Brand execution guidelines

Web community

The ASU Web Community (formerly the College Web Standards group) is comprised of the communicators, designers, developers and writers who contribute to asu.edu. This group meets the last Thursday of each month to share critical standards/brand, content and technical updates and to collaborate on the future of asu.edu and share case studies. 

Topics to be covered include: Best practices, standards for asu.edu, SEO, training and documentation, web marketing technologies — including Google Analytics, web accessibility, Drupal and Webspark, Unity Design System, UX and design, content, navigation, search, navigation, site architecture and more. Every meeting starts with an asu.edu monthly health check, which includes: user satisfaction, SEO and behavioral data.

Find meeting details on the Marketing Academy calendar or request to be added to the ASU web community email distribution list.

 

Community stakeholders

Allison Mills, director, content strategy, EdPlus, @awlee8

Alysia Henriquez, UI/UX designer, Enterprise Brand Strategy and Management, @anhenriq

Ashley Bates, associate UX researcher, Enterprise Brand Strategy and Management, @aabates

Jonathan Carroll, Sr. director marketing technology, ASU Enterprise Partners, @jdcarrol

Mitchell Jenkins, technical web product manager, Enterprise Technology, @mjenki10

Sarah Hough, executive director, digital brand creative, Enterprise Brand Strategy and Management, @shough

2024 presentations

asu.edu monthly health check

  • Accessibility
  • SEO summary and insights
  • Behavioral analytics summary and insights

 

Marketing data and technology updates

  • GTM clean up efforts
  • Cookie consent 
  • GA4 configurations

 

Development, product and service updates

  • Integrated Search upcoming release
  • Web Directory and Workday release
  • Webspark 2  and Unity updates

 

View presentation

asu.edu monthly health check

  • Accessibility
  • ForeSee update
  • SEO (5 minutes)
  • Marketing data and technology

Unity Design System updates

  • UI kit updates

Development, product and service updates

  • WS2 2.14 and RFI release
  • Integrated Search release
  • Web Directory and Workday release

View presentation

Unity Design System updates

  • UI kit updates

Development, product and service updates

  • Siteimprove and general updates
  • WS2 2.14 upcoming release
  • Faculty Rank

View presentation

Development, product and service updates

  • General updates
  • WS2 2.13.1 release
  • Updates to Web Directory Profile
  • Search indexing

View presentation

Development, product and service updates

  • Pantheon updates

View presentation

Next Web Strategy for asu.edu

Development, product and service updates

  • Webspark 2 updates
  • Integrated Search reminder

View presentation

Next Web Strategy for asu.edu

Development, product and service updates

  • Webspark 2 updates
  • Integrated Search reminder

View presentation

Next Web Strategy for asu.edu

Development, product and service updates

  • Webspark 2 updates
  • Integrated Search reminder

View presentation

Development, product and service updates

  • Announcements
  • Timeline
  • Webspark 2 updates

View presentation

2023 presentations

Development, product and service updates

  • Faculty rank standards
  • Web Directory departments
  • Announcements

View presentation

Landing page survey

Development, product and service updates

  • Announcements
  • Timeline
  • Webspark 2 updates
  • Integrated Search

View presentation

Landing page survey

Development, product and service updates

  • Announcements
  • Timeline
  • Webspark 2 updates
  • Integrated Search

View presentation

Landing page survey

Summer Camp wrap up

Development, product and service updates

  • Announcements
  • Timeline

View presentation

Landing page survey

Summer Camp wrap up

Development, product and service updates

  • Announcements
  • Timeline

View presentation

asu.edu monthly health check

  • User satisfaction 
  • Accessibility
  • Behavioral data 

Development, product and service updates

  • Announcements
  • Webspark 2 and UDS
  • Integrated Search
  • GIS Campus Maps
  • Timeline

View presentation

asu.edu monthly health check 

  • User satisfaction
  • SEO 
  • Behavioral data 

GA4 and ASU updates

Development, product and service updates

  • Announcements
  • Webspark 2 and UDS
  • Timeline

View presentation

asu.edu monthly health check 

  • User satisfaction 
  • SEO 
  • Behavioral data 

GA4 and ASU updates

Development, product and service updates

  • Announcements
  • Webspark 2 and UDS
  • Timeline
  • Integrated search and RFI

View presentation

asu.edu monthly health check 

  • User satisfaction 
  • SEO (5 minutes)
  • Behavioral data 

GA4 and ASU updates

The new ASU Events

User experience updates

  • ASU Search 

Development, product and service updates

  • Announcements
  • Webspark 2 and UDS
  • Timeline
  • Integrated Search

View presentation

asu.edu monthly health check

  • User satisfaction
  • SEO
  • Behavioral data

Development, product and service updates

  • Announcements
  • Webspark 2 and UDS
  • Timeline
  • Integrated Search
  • Webspark job openings feature update

View presentation

asu.edu monthly health check

  • User satisfaction
  • SEO
  • Behavioral data

Development/product updates

  • Announcements
  • Timeline
  • ASU Jobs - Webspark Feature

View presentation