Brand Guide Content

Brand execution guidelines

Marketing data and technology community

The Marketing data and technology community meets monthly to share best practices and use cases. Find meeting details on the The Academy calendar.

2025 presentations

 

  • Welcome!
  • Custom dimensions and granular analysis 
    in Google Analytics
  • New, ASU-defined channel group 
    within Google Analytics
  • User ‘Cookie’ consent
  • Adopting ASU Enterprise Standards for 
    Google Tag Manager and Google Analytics
  • Integrating ASU’s data layer 
    with Microsoft Clarity
  • Siteimprove training

View presentation

  • How to target dynamic content within email communications based upon what is known within audiences and Salesforce Marketing Cloud data extensions.

  • Using ASU's Enterprise Optimizely platform for web personalization.

  • Walkthrough of a new configuration of Enterprise Google Analytics for quicker insights.

  • How to find insights into your website within comparisons, filters and secondary dimensions.

  • How to request access to Siteimprove and dashboard basics.

View presentation

Office hours observed.

2024 presentations

 

  • Google analytics
  • Google tag manager
  • Optimizely
  • Google looker studio

View slides

 

  • Google analytics
  • Optimizely
  • Google tag manager
  • Google looker studio

View slides