Marketing data and technology community

• Welcome!
• Custom dimensions and granular analysis 
  in Google Analytics
• New, ASU-defined channel group 
  within Google Analytics
• User ‘Cookie’ consent
• Adopting ASU Enterprise Standards for 
  Google Tag Manager and Google Analytics
• Integrating ASU’s data layer 
  with Microsoft Clarity
• Siteimprove training

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• How to target dynamic content within email communications based upon what is known within audiences and Salesforce Marketing Cloud data extensions.
  
  
• Using ASU's Enterprise Optimizely platform for web personalization.
  
  
• Walkthrough of a new configuration of Enterprise Google Analytics for quicker insights.
  
  
• How to find insights into your website within comparisons, filters and secondary dimensions.
  
  
• How to request access to Siteimprove and dashboard basics.

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Office hours observed.