The Marketing data and technology community meets monthly to share best practices and use cases. Find meeting details on the The Academy calendar.
Brand execution guidelines
Marketing data and technology community
2025 presentations
- Microsoft Clarity set up and training (Jonathan)
- Salesforce Marketing Cloud (Carlos and Tracy)
- Sending to ‘contacts’ and not to ‘lists’
- “Why didn’t this person receive my email?”
- Web Analytics Connector best practices review (Carlos)
- Salesforce/Qualtrics integration (Tanya)
Office hours observed.
- Welcome!
- Custom dimensions and granular analysis
in Google Analytics - New, ASU-defined channel group
within Google Analytics - User ‘Cookie’ consent
- Adopting ASU Enterprise Standards for
Google Tag Manager and Google Analytics - Integrating ASU’s data layer
with Microsoft Clarity - Siteimprove training
- How to target dynamic content within email communications based upon what is known within audiences and Salesforce Marketing Cloud data extensions.
- Using ASU's Enterprise Optimizely platform for web personalization.
- Walkthrough of a new configuration of Enterprise Google Analytics for quicker insights.
- How to find insights into your website within comparisons, filters and secondary dimensions.
- How to request access to Siteimprove and dashboard basics.
Office hours observed.
2024 presentations
Past Email community presentations and recordings
As ASU continues to grow and evolve so have the Academy communities. You can find presentations and recordings from the Email and Google Marketing Platform communities, that are now included in the information the Marketing data and technology community covers below.
Office hours observed.
Monthly meeting agenda:
- Sun Devil Giving Day
- Email sends, lists and engagement
- Email auditing
- Office hours
Office hours observed.
Monthly meeting agenda:
- Generational insights and send volume. Guest speaker: Carlos Samano
- Email accessibility. Guest speaker: Renae Hintze
- Community email insights. Guest speaker: Alexis Juarez
- Office hours
Monthly meeting agenda:
- Welcome!
- Email community calendar overview
- Email accessibility. Guest speaker: Renae Hintze
- Gallery walk exercise. Guest speaker: Lauren Hanneman
- Tools and resources. Guest speaker: Ty Seibel
- Office hours
- Survey
Monthly meeting agenda:
- Email community calendar overview
- Sun Devil Rewards. Guest speaker: Yammell Kim
- Apple iOS update
- Dreamforce
- Tools and resources
Monthly meeting agenda:
- Email Community calendar overview
- Update your Info: an email campaign toolkit. Guest speaker: Eli Bliman
- ASU Thrive Magazine. Guest speaker: Kari Redfield
- Tools and resources
- Survey
Monthly meeting agenda
- List size vs. delivery total
- ASU Thrive magazine
- Salesforce events
Monthly meeting agenda:
- Sending to contact IDs instead of email addresses
- Combating Bots!
- ASU Thrive
- Email forwarding delivery overview
- Salesforce events
Monthly meeting agenda:
- Google/Yahoo bulk sender guidelines
- Using AI to help build creative content
- Thrive magazine updates
- Sun Devil giving day
Past Google Marketing Platform (GMP) community presentations and recordings
Quick links
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