Google Analytics

Arizona State University utilizes the Analytics 360 version of the platform, which includes access to unsampled data and advanced options. Key features of the platform include:

Acquisition data

• How users arrived at your site.
• How marketing campaigns are driving traffic.
• Additional insights from Google Ads and social campaigns.

Audience insights

• Geographic, demographic and user interest data.
• The devices and operating systems being used to visit your site.
• Segment by new or returning visitors.

Content metrics

• See which pages users are arriving on and leaving from.
• View page performance data individually or by website section.
• Use custom events to track engagement unique to your use case.

Realtime views

• View active users on the site.
• See which pages are currently being visited.
• See onsite conversions as they happen.

Conversions

• Custom conversions for tracking form fills, registrations, donations and more.
• Create funnels to see where users are being lost in the conversion path.

Dashboards

• ASU Enterprise search traffic dashboard
• ASU Enterprise web ecosystem dashboard

Review ASU’s brand standards and guidelines for web data and analytics.

Submit a request for support with the Google Analytics tool.

• Getting started with Google Analytics 
• Google's Google Analytics for Beginners 
• Simo Ahava — advanced Analytics resources