GIPHY is an online platform and search engine that allows users to search for and share GIFs — whether short looping video clips or animated stickers, illustrations, photos or memes.
GIF files may be developed by university units for public use. The official ASU GIPHY account — contains GIFs and digital stickers representing and celebrating various aspects of Sun Devil life and the ASU experience.
As with all ASU flagship brand digital channels, the uploaded creative goes through rigorous development and review to ensure alignment with university brand standards.
GIFs can be used across multiple ASU digital channels such as emails, social media, messaging, websites, presentations, etc. For more guidelines on using GIFs in social media, please visit social media GIPHY best practices or view more social media design guidelines.
GIPHY types
Sticker GIF
Per GIPHY, a sticker is a GIF file with transparency around the edges that can be used to enhance your storytelling. In order to register as a sticker, at least 20% of pixels must be transparent in the first frame.
GIPHY sorts stickers separately from GIFs, and they have their own Application Programming Interface as well. This API powers the sticker experience for multiple apps, such as messaging, social media, photo editing apps, among others.
