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Social Media Overview
Brand execution guidelines

Design best practices for social

These design guidelines — that apply to all platforms, as well as specific ones for Facebook, Twitter, LinkedIn, YouTube, TikTok, GIPHY and Instagram — have been created based on ASU brand guidelines in order to adapt them for social media.

ASU Social media: Design best practices and guidelines


For a quick guide to the most popular specs for social media, check out our “Quick guide to social media specs,” which includes file deliverable options, file size, image dimensions, character count and resolution specifications for all major social media platforms.


ASU Social media: Specs/deliverables by platform