These design and specifications guidelines — applicable across all platforms, with specific recommendations for Facebook, Instagram, Threads, LinkedIn, YouTube, GIPHY and X (formerly Twitter) — are adapted from ASU’s brand guidelines to suit social media use.
Brand execution guidelines
Design best practices for social
ASU Social media: Design best practices and guidelines
For a quick guide to the most popular specs for social media, check out our “Quick guide to social media specs,” which includes file deliverable options, file size, image dimensions, character count and resolution specifications for all major social media platforms.
ASU Social media: Specs and deliverables by platform