
Social media community
The ASU Social Media community is comprised of communicators, designers, social media specialists and writers who contribute to ASU-branded social media accounts. This group meets the first Tuesday of each month to share best practices, standards, case studies, platform updates and to collaborate on the future of ASU social media.
Topics to be covered include: Best practices, standards for ASU social media, training and documentation, social media marketing technologies — including Google Analytics, social media accessibility, platform publishing, UX and design, content, SEO for social media, upcoming campaigns and more.
Find meeting details on the Marketing Academy calendar or request to be added to the ASU social media community Slack channel.
2023 presentations
October 2023
Upcoming events and campaigns
- Hispanic Heritage Month
- Spring 2024 Registration
- Mission to Psyche
- Homecoming 2023
- Salute to Service 2023
Coming up:
- Upcoming holidays and important dates for the month of:
- October
- November
- November Academy session
Event/campaign roll call
Other housekeeping topics
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions/Suggestions
September 2023
Upcoming events and campaigns
- ASU Family Weekend
- Hispanic Heritage Month
- U.S. News & World Report rankings
- Spring 2024 Registration
- The College Tour en Español
- Mission to Psyche
Featured Speakers
- X (Twitter) - Sarah Hough
Coming up:
- Upcoming holidays and important dates for the month of:
- September
- October
Event/campaign roll call
August 2023
Upcoming events and campaigns
- Fall 2023 Registration
- ASU Welcome
- ASU Family Weekend
- ASU Enterprise Tech
Featured Speakers
- Morgan Bircher - Mountain America Stadium, Home of the ASU Sun Devils
- Grant Stoltz— How to use UTM parameters for social media success
Coming up:
- Upcoming holidays and important dates for the month of:
- August
- September
Event/campaign roll call
July 2023
Upcoming events and campaigns
- Fall 2023 Registration
- ASU Welcome
- ASU Family Weekend
Featured Speakers
- Jonathan Carroll — How to use UTM parameters for social media success
Coming up:
- Upcoming holidays and important dates for the month of:
- August
Event/campaign roll call
June 2023
Upcoming events and campaigns
- Fall 2023 Registration
- Summer Sessions (Session B)
- Study Hall
Featured Speakers
- Perri Collins — LinkedIn for Leadership
Coming up:
- Summer Camps
- Upcoming holidays and important dates for the month of:
- June and July
Event/campaign roll call
May 2023
Upcoming events and campaigns
- Fall 2023 Registration
- Summer Sessions 2023
- New: GIPHY approval process
Coming up:
- Featured Speaker: Perri Collins
- Summer Camps
- Hootsuite
- Upcoming holidays and important dates for the month of:
- May and June
Event/campaign roll call
Other housekeeping topics
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
April 2023
Special edition: Spring 2023 Commencement Academy
-
Campaign launch, distribution cadence and timeline
-
Campaign content calendar
-
Campaign overview, tone, themes and graphics
March 2023
Upcoming events and campaigns
-
Sun Devil Giving Day
-
Study Hall
-
Fall 2023 Registration
-
Summer Sessions 2023
Featured Speakers
-
Laura Fields — College Signing Day
Coming up:
-
April Marketing Academy - Commencement
-
Hootsuite
-
Upcoming holidays and important dates for the month of:
-
April and May
-
Event/campaign roll call
Other housekeeping topics
-
Weekly calls for content
-
ASU account and hashtag directories
-
Social media slack channel
Wrap up
-
How to participate
-
Questions/Suggestions
February 2023
Upcoming events and campaigns
- Open Door
- Summer Sessions 2023
Featured Speakers
- Genevieve Leach and Alexandra Norwood — Sun Devil Giving Day
Coming up:
- Upcoming holidays and important dates for the month of:
- March
Event/campaign roll call
Other housekeeping topics
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions/Suggestions
January 2023
Upcoming events and campaigns
- Open Door
Featured Speakers
- Corinna Busciglio Kamilli and Annie Davis — Tips to keep Sun Devils safe online
Coming up:
- Upcoming holidays and important dates for the month of:
- February
Event/campaign roll call
Other housekeeping topics
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions/Suggestions
2022 presentations
December 2022
Upcoming events and campaigns
- Fall Commencement
- 2022 Year in Review
- ASU End of Year campaign
Featured Speaker
- Alina Grigorians — ASU Holidays’ Communication toolkit
Coming up:
- Upcoming holidays and important dates for the months of December and January
Event/campaign roll call
Other housekeeping topics
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions/Suggestions
November 2022
Special edition: Commencement Marketing Academy
- Campaign launch, distribution cadence and timeline
- Campaign content calendar
- Campaign overview, tone, themes and graphics
October 2022
Upcoming events and campaigns
- Apply for Admission 22-23 academic year
- Financial Aid 22-23 academic year
- MyPath2ASU Fall 22 campaign
- Salute to Service
- ASU Family Weekend
Featured Speaker
- Vincent Orleck — Hashtags best practices
Coming up:
- Commencement marketing academy
- Upcoming holidays and important dates for the month of:
- November
Event/campaign roll call
Other housekeeping topics
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions/Suggestions
September 2022
Upcoming events and campaigns
- US News and World Report rankings
- Hispanic Heritage Month
Featured Speaker
- Accessibility for social media - Charrie Larkin
Coming up:
- Upcoming holidays and important dates
for the month of:- October
- October featured speaker
Event/campaign roll call
Other housekeeping topics
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions/Suggestions
August 2022
Upcoming events and campaigns (5 minutes)
- ASU Welcome
- ASU Family Weekend
Tip of the month(5 minutes)
- How to write tweets that are longer than 280 characters
Coming up:
- Launch: Social media industry news weekly update
- Upcoming holidays and important dates
for the month of:- September
- Featured speaker for September
Event/campaign roll call
Other housekeeping topics (10 minutes)
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up (5 minutes)
- How to participate
- Questions/Suggestions
July 2022
Upcoming events and campaigns
- Summer Camp
Featured Speaker
- Jim Brophy, ASU Welcome
- Kellyn Johnson, ASU Family Weekend
Tip of the month
- How to use GIPHY integrations
Coming up:
- Upcoming holidays and important dates for the month of August
Other housekeeping topics
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions
- Suggestions
June 2022
Upcoming events and campaigns
- Summer Camp
Coming up:
- Upcoming holidays and important dates
for the month of:- June
- July
Other housekeeping topics
- Hootsuite
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions
May 2022
Special training: Hootsuite
Featured speakers:
-
Jess Peters
-
Senior Customer Success Manager, Hootsuite
-
Eric Herman
-
Training Specialist, Hootsuite
-
Alex Wedderburn
-
Director, Strategic Accounts - Higher Ed, Hootsuite
Training:
-
Publishing
-
Overview
-
UTM Parameters
-
Tags
-
Publisher
-
Analytics
-
Best Time to Publish
-
Post Performance
-
Customizable Reports
April 2022
Special edition: Commencement Marketing Academy
- Campaign launch, distribution cadence and timeline
- Campaign content calendar
- Campaign overview, tone, themes and graphics
March 2022
Upcoming events and campaigns
- Sun Devil Giving Day
- ASU Founders’ Day
- Out of the Darkness Campus Walk on March 19
- Summer Sessions
Featured speaker (10 minutes)
- Cindi Farmer and Laura Fields — Golden Conversations
- Coming up: April 2022
Other housekeeping topics
- Hootsuite
- Upcoming holidays and important dates for the month of March/April
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions
- Suggestions
February 2022
Upcoming campaigns
- Financial Aid Awareness Month
- Black History Month
Featured speaker (10 minutes)
- Marisa Pieper — Sun Devil Giving Day
- Coming up: March 2022
Other housekeeping topics
- Upcoming holidays and important dates for the month of February
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up (15 minutes)
- How to participate
- Questions
- Suggestions
January 2022
Upcoming/current campaigns
- FAFSA priority deadline
- Information on return to campus messaging
Featured speaker
- Carrie Peterson — User Generated Content strategy
Coming up: February 2022
Other housekeeping topics
- Upcoming holidays and important dates for the month of January
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions
- Suggestions
2021 presentations
December 2021
Upcoming campaigns
- Commencement
- Hope for the Holidays
- Year-End fundraising
- FAFSA priority deadline
- Spring 2022 registration
Featured speaker
- Adam Pierno — Paid social media strategy
Coming up: January 2022
Other housekeeping topics
- Upcoming holidays and important dates for the month of December
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up
- How to participate
- Questions
- Suggestions
November 2021
Introduction to the monthly meeting series
- What it is
- What to expect
- How to participate
- Coming up: December 2021
Upcoming campaigns
- Salute to Service
- Spring 2022 Registration
- Gratitude Day
- Commencement
Other housekeeping topics
- Upcoming holidays and important dates for the month of November
- Weekly calls for content
- ASU account and hashtag directories
- Social media slack channel
Wrap up:
- Questions
- Reminders