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Training and learning opportunities

Social media community

The ASU Social media community is comprised of communicators, designers, social media specialists and writers who contribute to ASU-branded social media accounts. This group meets the first Tuesday of each month to share best practices, standards, case studies, platform updates and to collaborate on the future of ASU social media. 

Topics to be covered include: Best practices, standards for ASU social media, training and documentation, social media marketing technologies — including Google Analytics, social media accessibility, platform publishing, UX and design, content, SEO for social media, upcoming campaigns and more.

Find meeting details on the Community groups calendar or request to be added to the ASU social media community Slack channel.

2026 presentations

Monthly meeting agenda

Upcoming campaigns:

  • ASU Welcome
  • ASU Family Weekend

Featured speaker:

  • ASU Grad campaign - spring 2026
    • David Murray

Coming up: 

  • Hootsuite Academy sessions
  • Upcoming holidays and important dates

Call for content:

  • ASU Calendar of events - monthly
  • Summer content reminder
  • ASU Welcome activities

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content
  • ASU account directory
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions/Suggestions

 

View presentation and recording

Monthly meeting agenda

Upcoming campaigns:

  • Summer 2026 registration
  • Fall 2026 registration
  • ASU Family Weekend

Featured speaker:

  • AI tools in brand communications
    • Lindsay Kinkade and Tina Miller

Coming up: 

  • Hootsuite Academy sessions
  • Upcoming holidays and important dates

Call for content:

  • ASU Calendar of events - monthly
  • Summer content

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content 
  • ASU account directory
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions/Suggestions

 

View presentation and recording

Monthly meeting agenda

  • Unit contribution expectations

  • Campaign launch, distribution cadence and timeline

  • Campaign content calendar

  • Campaign overview, tone, themes and graphics

  • Additional tools and resources

 

View presentation and recording

Monthly meeting agenda

Upcoming campaigns:

  • Sun Devil Giving Day
  • Fall 2026 registration

Featured speaker:

  • Devil 2 Devil - Class of 2030 
    • Ally Schellhase, Social Media Manager, Academic Enterprise Communications

Coming up: 

  • Hootsuite Academy sessions
  • Upcoming holidays and important dates

Call for content:

  • ASU Calendar of events - monthly

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content 
  • ASU account directory
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions/Suggestions

 

View presentation and recording

Monthly meeting agenda

Upcoming campaigns:

  • ASU Grad Fair
  • Sun Devil Giving Day

Featured speaker:

  • Fall 2025 commencement — social media report
    • David Murray, Enterprise Brand Strategy and Management 

Coming up: 

  • Hootsuite Academy sessions
  • Upcoming holidays and important dates

Call for content:

  • ASU Calendar of events - monthly

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content
  • ASU account directory
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions/Suggestions

 

View presentation and recording

Monthly meeting agenda

Coming up: 

  • Hootsuite Academy sessions
  • Upcoming holidays and important dates

Call for content:

  • ASU Calendar of events - monthly

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content 
  • ASU account directory
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions/Suggestions

 

View presentation and recording

2025 presentations

Monthly meeting agenda

Current events and campaigns 

  • ASU Grad
  • Spring 2026 registration campaign 

Coming up: 

  • Holiday communications toolkit
  • Hootsuite Academy sessions
  • Upcoming holidays and important dates

Call for content:

  • “Campus forever” - graduation post
  • Winter break - study abroad UGC content
  • ASU Calendar of events - monthly

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content 
  • ASU account directory
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions/Suggestions

View presentation and recording

Monthly meeting agenda

Upcoming events and campaigns 

  • Spring 2026 registration campaign
  • Repeatedly ranked #1 toolkit
  • ASU Grad Fair
  • ASU Family Weekend
  • Salute to Service and Homecoming

Featured Speakers:

  • Back to School campaign performance results
    • David Murray

Coming up: 

  • Hootsuite Academy sessions
  • Upcoming holidays and important dates
  • ASU Calendar of events - monthly

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content 
  • ASU account directory
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions/Suggestions

View presentation and recording

Monthly meeting agenda

Upcoming events and campaigns 

  • ASU Fall 2025 registration campaign
  • ASU Family Weekend
  • Repeatedly ranked #1

Featured Speakers:

  • ASU Grad Fair
    • Cassandra Saba

Coming up: 

  • Hootsuite Academy sessions
  • Upcoming holidays and important dates
  • ASU Calendar of events - monthly

Event/campaign roll call

  • Summer internships

Other housekeeping topics 

  • Weekly calls for content 
  • ASU account directory
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions and suggestions

View presentation and recording

Monthly meeting agenda

Featured Speakers:

  • Sarah Hough and Cindi Farmer
  • Kimberly Demarchi and Michelle Marshall
  • Dani Swanberg

Upcoming events and campaigns 

  • Fall 2025 registration
  • ASU Welcome
  • ASU Family Weekend
  • Digital Backpack

Coming up: 

  • Upcoming holidays and important dates

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content 
  • ASU account directory
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions and suggestions

View presentation and recording

Monthly meeting agenda

Upcoming events and campaigns 

  • Summer 2025 registration 
  • Fall 2025 registration
  • Back to school

Featured Speaker:

  • #ASUgrad campaign report - David Murray

Coming up: 

  • Summer camp 2025
  • Upcoming holidays and important dates for the month of: 
    • June
    • July
    • August

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content 
  • ASU account and hashtag directories
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions and suggestions

View presentation and recording

Monthly meeting agenda

Upcoming events and campaigns 

  • Spring 2025 Registration
  • Sun Devil Giving Day 2025

Featured speaker:

  • Changing Futures
    • Genevieve Leach - ASU Enterprise Partners

Coming up: 

  • Upcoming holidays and important dates for the month of: 
    • March
    • April

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content 
  • ASU account and hashtag directories
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions and suggestions

View presentation and recording

Monthly meeting agenda

Upcoming events and campaigns 

  • Open Door 2025
  • Grad Fair - spring 2025
  • Summer 2025 Registration

Featured speaker:

  • Devil2Devil: Building a community for incoming students
    • Ally Schellhase - Academic Enterprise 

Coming up: 

  • Upcoming holidays and important dates for the month of: 
    • February
    • March

Event/campaign roll call

Other housekeeping topics 

  • Weekly calls for content 
  • ASU account and hashtag directories
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions and suggestions

View presentation and recording

Monthly meeting agenda

Upcoming events and campaigns

  • Open Door 2025

Coming up

  • 2025 social media community meeting dates
  • Upcoming holidays and important dates for the month of: 
    • January
    • February

Event/campaign roll call

Other housekeeping topics

  • Weekly calls for content 
  • ASU account and hashtag directories
  • Social media slack channel

Wrap up

  • How to participate
  • Questions and suggestions

View presentation and recording

2024 presentations

2023 presentations