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Social media community

The ASU Social Media community is comprised of communicators, designers, social media specialists and writers who contribute to ASU-branded social media accounts. This group meets the first Tuesday of each month to share best practices, standards, case studies, platform updates and to collaborate on the future of ASU social media. 

Topics to be covered include: Best practices, standards for ASU social media, training and documentation, social media marketing technologies — including Google Analytics, social media accessibility, platform publishing, UX and design, content, SEO for social media, upcoming campaigns and more.

Find meeting details on the Marketing Academy calendar or request to be added to the ASU social media community Slack channel.

 

2022 presentations
 

April 2022

Special edition: Commencement Marketing Academy

  • Campaign launch, distribution cadence and timeline
  • Campaign content calendar 
  • Campaign overview, tone, themes and graphics

View slides

 

March 2022

Upcoming events and campaigns 

  • Sun Devil Giving Day
  • ASU Founders’ Day
  • Out of the Darkness Campus Walk on March 19
  • Summer Sessions

Featured speaker (10 minutes)

  • Cindi Farmer and Laura Fields — Golden Conversations
  • Coming up: April 2022 

Other housekeeping topics 

  • Hootsuite
  • Upcoming holidays and important dates for the month of March/April
  • Weekly calls for content 
  • ASU account and hashtag directories
  • Social media slack channel

Wrap up 

  • How to participate
  • Questions
  • Suggestions

View slides

 

February 2022

Upcoming campaigns 

  • Financial Aid Awareness Month
  • Black History Month

Featured speaker (10 minutes)

  • Marisa Pieper — Sun Devil Giving Day
  • Coming up: March 2022

Other housekeeping topics 

  • Upcoming holidays and important dates for the month of February
  • Weekly calls for content 
  • ASU account and hashtag directories
  • Social media slack channel

Wrap up (15 minutes)

  • How to participate
  • Questions
  • Suggestions

View slides

 

January 2022

Upcoming/current  campaigns

  • FAFSA priority deadline
  • Information on return to campus messaging

Featured speaker 

  • Carrie Peterson — User Generated Content strategy

Coming up: February 2022 

Other housekeeping topics

  • Upcoming holidays and important dates for the month of January
  • Weekly calls for content 
  • ASU account and hashtag directories
  • Social media slack channel

Wrap up

  • How to participate
  • Questions
  • Suggestions

View slides

 

2021 presentations

 

December 2021

Upcoming campaigns

  • Commencement
  • Hope for the Holidays
  • Year-End fundraising 
  • FAFSA priority deadline
  • Spring 2022 registration

Featured speaker 

  • Adam Pierno — Paid social media strategy

Coming up: January 2022 

Other housekeeping topics

  • Upcoming holidays and important dates for the month of December
  • Weekly calls for content 
  • ASU account and hashtag directories
  • Social media slack channel

Wrap up

  • How to participate
  • Questions
  • Suggestions

View slides

 

November 2021

Introduction to the monthly meeting series

  • What it is
  • What to expect
  • How to participate
  • Coming up: December 2021 

Upcoming campaigns

  • Salute to Service
  • Spring 2022 Registration
  • Gratitude Day
  • Commencement

Other housekeeping topics

  • Upcoming holidays and important dates for the month of November
  • Weekly calls for content 
  • ASU account and hashtag directories
  • Social media slack channel

Wrap up:

  • Questions
  • Reminders

View slides