Social media tools, training and resources

Hootsuite is the social media management platform contracted by Enterprise Brand Strategy and Management for the ASU enterprise. Hootsuite has been the social media management tool of record for the ASU Enterprise since fiscal year 2017.

Services currently available: Hootsuite Publishing, Analytics and Hootsuite Impact (add-on). 

Hootsuite license and access

TINT is a self-managed SAAS platform that enables us to collect, curate and display user-generated content and our best social content in social galleries and embed it on websites. Enterprise Brand Strategy and Management uses TINT to run hashtag campaigns, contests, product launches, request UGC usage rights and event displays. 

TINT has been the social media aggregator tool of record for Enterprise Brand Strategy and Management since fiscal year 2019. TINT Experience Builder is contracted through Hootsuite.

Learn more about using User Generated Content.

Airtable is a tool that you can use to manage all of your marketing processes and workflows. Because Airtable is flexible and completely customizable, you can use it to do just about anything your marketing team needs. Some of their most popular marketing use cases are: social media content calendars,  editorial content calendars, campaign management, event management, product launches and content operations.

Airtable Enterprise plans are available for all students and staff members. Learn more about getting an Airtable Enterprise license. 

As part of the Adobe Creative Cloud suite, ASU staff and students have free enterprise access to Adobe Spark. Adobe Spark is a web-based service that provides the ability to create webpages, graphics and video stories easily through themes and layouts. Some of the assets you can create using Adobe Spark are social media posts, graphics, animations and other digital assets. Learn more about Adobe Spark. 

• Pocket — save content from everywhere.
• Web Clipper – Annotate, save and search screenshots and clips from the web 
• Campaign URL Builder — Google Analytics demos and tools
• RiteTag: Find hashtags 
• Display Purposes – Instagram hashtag generator
• Instagram line break generator for captions 
• 📙 Emojipedia — 😃emoji meanings 💁👌🎍😍
• Tagdef — the social Media Dictionary 
• TinyPNG — Compress PNG images while preserving transparency 
• Hootsuite Owly link shortener 
• Social media engagement calculators
• GIPHY - Search and share ASU GIFs and stickers

• Buzzsumo Chrome Extension: Research content as you go 
• HTTPS Everywhere 
• Crowdtangle Chrome Extension: The way to see who shared a link.
• NewsWhip Chrome Extension — How viral is your content? 

• Creating a social media strategy: Your social media strategy is your map to social media success. 
  • “How to create a social media strategy” 
• Social media analytics: Having a strategy is integral to the success of your social media efforts, but it is not enough. You should also constantly measure how your content and strategy are performing. Without a constant performance analysis, there is no way for you to know if your efforts are actually working in the way you intended. 
  • “How (and why) to measure your social ROI.”
• Social media crisis management: Be prepared! This timely review of do's and don’ts in the event of a social media crisis will include an important look at the ways you can work with the ASU Media Relations and Strategic Communications team in case of a crisis situation.
  • Career EDGE:  Social media crisis management (presentation)

• Career EDGE social media training: These prerecorded training sessions are available to ASU communicators as part of Career EDGE (you must be logged in with your ASURITE ID in order to see this catalog).

• Social Media Examiner
• Social Media Today
• Social Media Week
• Hootsuite Blog
• Sprout Social Blog
• Hubspot Blog
• Rival IQ Blog
• Buffer Blog
• Convince and Convert 
• Moz Blog
• Later Blog — Instagram Marketing 

• Best practices and resources: Facebook for Business
• Get certified: Facebook Blueprint
• Facebook accessibility:
  • Facebook Accessibility Page
  • Facebook Accessibility on Twitter
  • Facebook Accessibility Help Center
• Follow: Facebook Newsroom (@fbnewsroom) 

• Best practices and resources: X for Business
• Get certified: Twitter Flight School
• X Help Center

• Best practices and resources: Instagram for Business
• Get certified: Facebook Blueprint 
• Follow: Instagram Comms (@InstagramComms)

• Best practices and resources: LinkedIn Marketing Solutions
• Training: Sophisticated Marketer's Hub 
• Accessibility: LinkedIn Disability Answer Desk
• Follow: LinkedIn Marketing (@LinkedInMktg) 

• Best practices and resources: YouTube Creators 
• Training: YouTube Creator Academy
• Accessibility:
  • YouTube accessibility settings
  • Using YouTube with a screen reader
  • YouTube support
• Follow: YouTube Creators (@YouTubeCreators) 

• Best practices and resources: Pinterest for Business
• Training: Pinterest Academy
• Accessibility:
  • Emotional Health Resources
  • Pinterest Help Center

• Best practices and resources: Snapchat for Business
• Content guidelines: Snap's community guidelines 
• Get certified: Snap Focus Certification courses
• Snapchat for Business (@SnapForBusiness) 

• GIF Creation Best Practices — GIPHY 
• Medium Help Center
• Spotify for Brands 

Many have newsletters you can subscribe to, and social accounts you can follow:

• Mashable
• Techcrunch
• The Verge
• New York Times - Tech
• The Next Web
• CNET
• MIT Technology Review

• #HigherEdSocial
  • Facebook group
  • Twitter (@HigherEdSocial)
  • Slack group
• Social Media Club Phoenix
  • Facebook group
  • Twitter (@SMCPhoenix) 
• Matt Navarra (@MattNavarra)
  • Social Media industry commentator/influencer
• Ben Collins (@oneunderscore__) 
  • NBC reporter — disinformation beat
• Brandy Zadrozny (@BrandyZadrozny) 
  • NBC reporter — internet and platforms beat
• Taylor Lorenz (@taylorlorenz)
  • Washington Post columnist — technology and online culture beat