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Enterprise Brand, Communications and Marketing Guide
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ASU Brand Guide - Elements of the Brand

Training and learning opportunities

Design community

  1. Home
  2. Elements of the ASU brand
  3. Core design principles
  4. Design community

The Design community meets monthly at the “Design creative exchange” to share best practices, in progress work for peer review and share resources for creative inspiration. Find meeting details on the Community Groups calendar.

This Community Group meets on the last Thursday of every month for open office hours. 

Slack channels:

  • #design
  • #photo-and-video-community

2026 presentations

Agenda

Introduction to Ryan Brandel

Ranking language and comparables
    Presented by Loryn

Ranking lockup design
     Presented by Andrea and Candy

Application of ranking lockup
     Presented by Rik, Andrea and Candy

Current updates and resources
     Presented by Candy

 

View presentation and recording

Monthly Design creative exchange meeting agenda

  • Check in
  • Review work
  • Resources
    Upcoming events

View presentation and recording

Monthly Design creative exchange meeting agenda

  • Check in
  • Upcoming events
  • Review work
  • Resources

 

View presentation and recording

Quarterly Design all hands meeting agenda

  • Welcome!
  • “Pattern playbook” refresh, design inspiration sharing and top favorites poll
    •      Presented by Candy
  • From Inspiration to Design
    •      Presented by Andrea and Adam
  • Alternate methods to create pattern
    •      Presented by Rik and Silvia

 

View presentation and recording

Quarterly Design all hands meeting agenda

  • Welcome!
  • History of the ASU color palette
    • Presented by Candy Choi, Rik Boberg and Andrea Hodges
  • Designing with ASU colors
    • Presented by Candy Choi, Rik Boberg and Omar Mota
  • Cultural expression through colors
    • Presented by Danielle Williams
  • ‘Best of Brand’ video submissions
    • Presented by Candy Choi and Lauren Azevedo

 

View meeting presentation and recording

Quarterly Design all hands meeting agenda

  • Welcome!
  • History of the ASU fonts
    • Presented by Andrea Hodges
  • Common questions about ASU typography
    • Presented by Candy Choi and Rik Boberg
      • Creativity in type
    • Presented by Candy Choi and Rik Boberg
  • Beyond the type
    • Presented by Candy Choi and Rik Boberg
  • Celebratory without script font
    • Presented by Candy Choi, Andrea Hodges and 
      Amy Watson
  • ‘Best of Brand’ video submissions

 

View presentation and recording

 

Monthly Design creative exchange meeting agenda

  • Check in
  • Upcoming events
  • Review work
  • Resources

 

View presentation

 

2025 presentations

Monthly meeting agenda

  • Check in

  • Upcoming events

  • Review work

  • Resources

View presentation

Monthly meeting agenda

  • Monthly recap
  • Work review

View presentation

Monthly meeting agenda

  • Monthly recap
  • Work review

View presentation

Monthly meeting agenda

  • Monthly recap
  • Work review

View presentation

Monthly meeting agenda

  • Monthly recap
  • Work review

View presentation

Monthly meeting agenda

  • Monthly recap
  • Work review

View presentation

Monthly meeting agenda

  • Monthly recap
  • Work review

View presentation

Monthly meeting agenda

  • Monthly recap
  • Work review

View presentation

Monthly meeting agenda

  • Monthly recap
  • Work review

View presentation

Monthly meeting agenda

  • Monthly recap
  • Work review

View presentation

Core Design Principles

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Overview
Color Palette
Fonts and Typography
Patterns
Design Community
Enterprise Brand Strategy and Management

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Elements of the Brand
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