ASU Brand Guide - Elements of the Brand
Elements of the ASU brand

ASU boilerplate text

What is boilerplate? Boilerplate is descriptive language that helps ASU communicators speak consistently about ASU and its locations. Use these descriptions whenever you need to provide a brief overview about ASU or one of its locations. It is frequently placed at the end of a document.

  • ASU boilerplates should be used without alteration.
  • Note the active language, powerful word choice and clarity of message in these long and short ASU boilerplates.

See also, guidelines for referencing ASU locations, campuses, buildings and units in writing.

About ASU boilerplate

  • Arizona State University, ranked the No. 1 “Most Innovative School” in the nation by U.S. News & World Report for nine years in succession, has forged the model for a New American University. Year after year, ASU ranks at or near the top of the list in areas that matter. ASU is a comprehensive public research institution, measured not by whom it excludes, but by whom it includes and how they succeed; advancing research and discovery of public value; and assuming fundamental responsibility for the economic, social, cultural and overall health of the communities it serves. ASU operates on the principles that learning is a personal and original journey for each student; that they thrive on experience and that the process of discovery cannot be bound by traditional academic disciplines. Through innovation and a commitment to accessibility, ASU has drawn pioneering researchers to its faculty even as it expands opportunities for qualified students, attracting some of the highest- quality students from all 50 states and more than 130 nations. 
  • Arizona State University, ranked the No. 1 “Most Innovative School” in the nation by U.S. News & World Report for eight years in succession, has forged the model for a New American University by operating on the principles that learning is a personal and original journey for each student; that they thrive on experience and that the process of discovery cannot be bound by traditional academic disciplines. Through innovation and a commitment to accessibility, ASU has drawn pioneering researchers to its faculty even as it expands opportunities for qualified students.

Metro Phoenix area campus boilerplate

  • Downtown Phoenix campus: Located in Arizona’s capital, ASU’s Downtown Phoenix campus provides a multitude of academic and professional connections for students pursuing knowledge and skills across the health care spectrum including preventive care, research, policy and advocacy; in law, government and other public service; with nonprofit and public social service providers; and in arts and sciences, journalism, media, the corporate sector and global business management. Learning takes place in contemporary classrooms and research centers throughout campus buildings integrated into Phoenix’s iconic architecture, incorporating the historic U.S. Post Office building and modern-day landmarks such as the Walter Cronkite School of Journalism and Mass Communication; the Beus Center for Law and Society, home of ASU’s Sandra Day O’Connor College of Law; and the new global headquarters of the Thunderbird School of Global Management. In the Watts College of Public Service and Community Solutions, students learn to develop solutions for pressing social issues. Through rigorous, applied research in social work, public affairs, and criminology, students can apply their knowledge in serving our communities. Fusion on First provides modern apartment-style student housing above a three-story high-tech innovation hub for the arts geared toward such academic programs as design, popular music and fashion. Located near the Downtown Phoenix campus, 850 PBC provides biomedical research laboratories where students team up with scientists for hands-on experience, an Innovation Center and a Translational Research Center. The project serves as the innovation and congregation hub of the Phoenix Bioscience Core, an urban medical and bioscience development that resulted from collaboration among the city of Phoenix, the Arizona Board of Regents and the state’s public universities. Students on the Downtown Phoenix campus participate in an abundance of public service opportunities and have leisure-time access to first-class fitness facilities, performing arts and cultural venues, and major sports events. This professional, fast-paced downtown is also a transit network hub that includes light rail and connections to other ASU campuses and points of interest throughout metropolitan Phoenix.
  • Polytechnic campus: The Polytechnic campus is a nexus for studies in integrative sciences and arts, engineering, aviation, management, technology and education. Industry partnerships are key to the campus’ distinctive course offerings, which provide opportunities for project-based learning within advanced laboratory spaces. Specialized equipment for hands-on exploration includes simulators for flight and centers for consumer behavior research, semiconductor fabrication, comprehensive commercial printing and design services, and on-demand digital manufacturing. The Ira A. Fulton Schools of Engineering's Polytechnic School is widely recognized as the Southwest's leading center for additive manufacturing and 3D printing, and the expansive campus incorporates a major regional airport while maintaining the ambience of a small, self-contained community. Family housing, a first-year residence hall, dining facilities and a student recreation center are among the many on-campus offerings. A desert arboretum reserves a peaceful native space devoted to sustainability, preservation and contemplation. Within a 30-minute drive of the campus are hiking and recreational opportunities amid the legendary Superstition Mountains, with small and large lakes nearby.
  • Tempe campus: The historic Tempe campus offers hundreds of majors that engage undergraduates and graduates in multidisciplinary research and exploration in first-rate laboratories and facilities. Spaces on campus incorporate the latest technology advancing student learning and innovative new curriculum, including virtual reality immersive learning labs and state-of-the-art recording studios. The Tempe campus is home to The College of Liberal Arts and Sciences, the Herberger Institute for Design and the Arts and the College of Global Futures. Colleges with a presence on the Tempe campus that have expanded to other campuses are the Ira A. Fulton Schools of Engineering, Mary Lou Fulton Teachers College, the W. P. Carey School of Business, University College and Barrett, The Honors College. Research entities headquartered on the Tempe campus and integrated throughout the ASU Knowledge Enterprise include the Biodesign Institute, Julie Ann Wrigley Global Futures Laboratory. The energetic environment of the campus features broad pedestrian malls and eclectic architecture set amid subtropical landscaping. Landmarks include the iconic, century-old Palm Walk; Old Main, the oldest original campus building; Sun Devil Stadium and ASU’s other Pac-12 athletic venues; the ASU Art Museum, a leading contemporary art museum; and the Frank Lloyd Wright-designed Gammage Auditorium. Overlooking campus is Hayden Butte, also known as “A” Mountain, a focal point for the city of Tempe and symbolic to student experiences such as Echo from the Buttes and the ASU Lantern Walk. With an unrivaled commitment to sustainability, the Tempe campus is the most solar-powered of any in the U.S. and offers easy access to all of metropolitan Phoenix through public transit including light rail.
  • West Valley campus: The ASU West Valley campus offers the power of a public, internationally recognized research institution and unique ability to innovate and  meet the expanding needs of the next generation of technology, health care, education and business talent in the booming West Valley. With  more than 135 undergraduate and graduate degree programs and certificates, and 12 colleges, West Valley offers nationally recognized, first-of-their-kind programs in forensics, business, engineering, education and honors curriculum.


    West Valley campus landmarks include the Albert Paley-designed entry gates, extensive public art and, at the center of campus, Fletcher Lawn. This common area is a contemporary homage to traditional university education, as is the Oxford-inspired architecture on the courtyard-fashioned campus. The West Valley campus creates a learning community that blends liberal arts education with 21st-century workforce preparation exemplified by the New College of Interdisciplinary Arts and Sciences, the W. P. Carey School of Business, the Edson College of Nursing and Health Innovation, Mary Lou Fulton Teachers College, the College of Health Solutions, the College of Global Futures, the College of Integrative Sciences and Arts, the Ira A. Fulton Schools of Engineering, Thunderbird School of Global Management and the Watts College of Public Service and Community Solutions. Modern amenities in classrooms, labs, residence halls, dining facilities, and the fitness complex make the West Valley campus a desired destination for students and faculty. Its lush landscaping, fountains and outdoor spaces make it a popular location for events and celebrations hosted by the university and the surrounding communities.

    While West Valley is home to thousands of traditional college students, we are a learning hub for all ages. West Valley supports K12 learners through ASU Prep Local, Gary K. Herberger Young Scholars Academy, campus-based youth programs, local school and community partnerships and extended learning opportunities such as Osher Lifelong Learning Institute. The growing portfolio of professional development programs like ASU CareerCatalyst is creating more opportunities for West Valley residents, businesses and entrepreneurs through hands-on experiences that contribute to a more robust workforce.

Note: ASU Online is not a campus. See Abbreviations and acronyms. Also not to be referred to as campuses are ASU at Lake Havasu, programs offered at Eastern Arizona College; the ASU California Center and the Barrett & O’Connor Washington Center, and ASU’s collaborative efforts with Mayo Clinic.

ASU Local boilerplate

ASU Local is an expanding network of ASU learning environments where students access the world-class experience of a research university in their own community. At each location, students engage in ASU Local’s signature experiences, which are designed to harness the essence of the community where they are rooted. Our sites include the ASU California Center in downtown Los Angeles, the ASU Barbara Barrett and Sandra Day O’Connor Washington Center in Washington, D.C., and Arizona Western College in Yuma, Arizona. These sites are located in learner-friendly coworking environments that empower students to sync their academic, professional and personal pursuits. Learning cohorts enable students to earn degrees through ASU Online while working alongside other ASU students and professionals and prepare for careers in high-demand areas of the job market.