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Elements of the ASU brand

ASU boilerplate text

Boilerplate language helps ASU communicators speak consistently about ASU and its campuses. Use these descriptions whenever you need to provide a brief overview about ASU or one of its campuses. It is frequently placed at the end of a piece.

  • ASU boilerplates should be used without alteration.
  • Note the active language, powerful word choice and clarity of message in these long and short ASU boilerplates.

About ASU

  • Arizona State University, ranked No. 1 “Most Innovative School” in the nation by U.S. News & World Report for six years in succession, has forged the model for a New American University. ASU is a comprehensive public research institution, measured not by whom it excludes, but by whom it includes and how they succeed; advancing research and discovery of public value; and assuming fundamental responsibility for the economic, social, cultural and overall health of the communities it serves. ASU operates on the principles that learning is a personal and original journey for each student; that they thrive on experience and that the process of discovery cannot be bound by traditional academic disciplines. Through innovation and a commitment to accessibility, ASU has drawn pioneering researchers to its faculty even as it expands opportunities for qualified students, attracting some of the highest caliber students from all 50 states and more than 130 nations.
     
  • Arizona State University, ranked No. 1 “Most Innovative School” in the nation by U.S. News & World Report for six years in succession, has forged the model for a New American University by operating on the principles that learning is a personal and original journey for each student; that they thrive on experience and that the process of discovery cannot be bound by traditional academic disciplines. Through innovation and a commitment to accessibility, ASU has drawn pioneering researchers to its faculty even as it expands opportunities for qualified students.

 

Metro-Phoenix area campus descriptions

  • Downtown Phoenix campus: Located in Arizona’s capital, ASU’s Downtown Phoenix campus provides a multitude of academic and professional connections for students preparing for careers across the health care spectrum including preventive care, research, policy and advocacy; in law, government and other public service; with nonprofit and public social service providers; and in arts and sciences, journalism, media and the corporate sector. Learning takes place in contemporary classrooms and research centers throughout campus buildings integrated into Phoenix’s iconic architecture, incorporating the historic U.S. Post Office building and modern-day landmarks such as the Walter Cronkite School of Journalism and Mass Communication, the Arizona Center for Law and Society, home of ASU’s Sandra Day O’Connor College of Law and the new global headquarters of the Thunderbird School of Global Management. Students participate in an abundance of public service opportunities, and have leisure-time access to first-class fitness facilities, performing arts and cultural venues, and major sports events. This professional, fast-paced downtown is also a transit network hub that includes light rail and connections to other ASU campuses and points of interest throughout metropolitan Phoenix.
     
  • Polytechnic campus: The ASU Polytechnic campus is a nexus for studies in integrative sciences and arts, engineering, management, technology and education. Industry partnerships are key to the campus’ distinctive course offerings, which provide opportunities for project-based learning within advanced laboratory spaces. Specialized equipment for hands-on exploration includes simulators for flight and centers for consumer behavior research, semiconductor fabrication, comprehensive commercial printing and design services, and on-demand digital manufacturing. The Ira A. Fulton Schools of Engineering's Polytechnic School is widely recognized as the Southwest's leading center for additive manufacturing and 3D printing, and the expansive campus incorporates a major regional airport while maintaining the ambience of a small, self-contained community. Family housing, a first-year residence hall, dining facilities and a student recreation center are among the many on-campus offerings. A desert arboretum reserves a peaceful native space devoted to sustainability, preservation and contemplation. Within a 30-minute drive of the campus are hiking and recreational opportunities amid the legendary Superstition Mountains, with small and large lakes nearby.
     
  • Tempe campus: The historic ASU Tempe campus offers hundreds of majors that engage undergraduates and graduates in multidisciplinary research and exploration in first-rate laboratories and facilities. The Tempe campus is home to the The College of Liberal Arts and Sciences, the Herberger Institute for Design and the Arts and the College of Global Futures. Colleges that began on the Tempe campus and have expanded to other campuses are the Ira A. Fulton Schools of Engineering, Mary Lou Fulton Teachers College, the W. P. Carey School of Business, University College and Barrett, The Honors College. Research entities headquartered on the Tempe campus and integrated throughout the ASU knowledge enterprise include the Biodesign Institute, Julie Ann Wrigley Global Institute of Sustainability and the Institute for the Science of Teaching and Learning. The energetic environment of the campus comprises broad pedestrian malls and eclectic architecture set amid subtropical landscaping. Landmarks include the iconic, century-old Palm Walk; Old Main, the oldest original campus building; Sun Devil Stadium and ASU’s other Pac-12 athletic venues; and the Frank Lloyd Wright-designed Gammage Auditorium. With an unrivaled commitment to sustainability, the Tempe campus is the most solar-powered of any in the U.S., and offers easy access to all of metropolitan Phoenix through public transit including light rail.
     
  • West campus: The West campus of Arizona State University creates a learning community blending liberal arts education with 21st-century workforce preparation. This combination is exemplified by the New College of Interdisciplinary Arts and Sciences, and degree programs offered by the W. P. Carey School of Business, the Edson College of Nursing and Health Innovation, Mary Lou Fulton Teachers College and the College of Health Solutions. The northwest Phoenix campus provides modern amenities in its residence halls, dining facilities, and the Sun Devil Fitness Complex and swimming pool. Subtropical landscaping, fountains and outdoor enclaves are third-space opportunities for students to socialize or collaborate while pursuing any of more than 50 undergraduate and graduate degree programs. West campus landmarks include the Albert Paley-designed entry gates, extensive public art, and at the center of campus, Fletcher Lawn. This commons is a contemporary homage to traditional university education, as is the Oxford-inspired architecture around it on the courtyard-fashioned campus.


Note:
ASU Online is not a campus, but may be referred to in copy as an online campus. See Abbreviations. Also not to be referred to as campuses are ASU@Lake Havasu, programs offered at Eastern Arizona College; the ASU California Center and The Washington Center, and ASU’s collaborative efforts with Mayo Clinic.