Brand execution guidelines

Writing community

The ASU Writing Community includes those who play a significant role in creating copy — whether that be articles, emails, newsletters, social media posts, video scripts or advertisements. The group gathers bi-monthly to share best practices, brand standards, latest trends, tips and techniques to collaborate and enhance ASU’s message quality. 

You’re welcome to participate whether you’re new to writing or a seasoned pro. You don’t need to write full-time to participate in this group. 

Find meeting details on the Academy calendar. Under Upcoming sessions, click on the meeting you are interested in to expand the schedule. You can copy the details and paste them into your own calendar or simply click on the Zoom link at the appropriate date and time. We encourage you to find your peers in the Marketing Community Slack channel

Join the email list

FY24 presentations

Join the next scheduled meeting

May 2024

  • Word of the day
    Challenging writer’s block
    Finding your flow state
    Defeating jargon
    Tools and resources 

View slides


March 2024

  • Word of the day
  • Open discussion: AI successes and challenges in the community
  • Q&A with AI expert panel
  • Tools and resources

View slides


January 2024

  • Purpose and guiding principles 
  • Introductions 
  • Today’s topics: Same old new —
    refreshing recurring communications
  • Tools and resources 

 View slides


November 2023

  • Introductions 
  • Writing Community contributors 
  • Why we are here, guiding principles
  • Today’s topic: doing less with more 
  • What to discuss next time

 View slides