Brand execution guidelines
Writing community
The ASU Writing Community includes those who play a significant role in creating copy — whether that be articles, emails, newsletters, social media posts, video scripts or advertisements. The group gathers bi-monthly to share best practices, brand standards, latest trends, tips and techniques to collaborate and enhance ASU’s message quality.
You’re welcome to participate whether you’re new to writing or a seasoned pro. You don’t need to write full-time to participate in this group.
Find meeting details on the Academy calendar. Under Upcoming sessions, click on the meeting you are interested in to expand the schedule. You can copy the details and paste them into your own calendar or simply click on the Zoom link at the appropriate date and time. We encourage you to find your peers in the Marketing Community Slack channel.
2024 presentations
- Word of the day
- Challenging writer’s block
- Finding your flow state
- Defeating jargon
- Tools and resources
- Word of the day
- Open discussion: AI successes and challenges in the community
- Q&A with AI expert panel
- Tools and resources
- Purpose and guiding principles
- Introductions
- Today’s topics: Same old new —
refreshing recurring communications - Tools and resources
2023 presentations
- Introductions
- Writing Community contributors
- Why we are here, guiding principles
- Today’s topic: doing less with more
- What to discuss next time