Consult a company’s website for the official representation of its name. Click on the News or About tabs to find a press release from the company containing its official name.
Generally, follow an organization’s convention for capitalization, punctuation and abbreviation of the organization’s suffix (Company, Corporation, Incorporated, Limited). Do not use a comma before the suffix, even if one is included in the formal name.
- Intel Corp.
- UnitedHealth Group Inc.
- Translational Genomics Research Institute on first reference, TGen thereafter
Use an ampersand if it is part of a company’s legal name, such as:
- U.S. News & World Report
Do not capitalize an article such as “the” unless it is part of the company’s formal name.
- The Kroger Co.
- The Arizona Republic, The New York Times
Do not use all-uppercase names unless the letters are individually pronounced. BMW
- USA Today, not USA TODAY
- Ikea, not IKEA
Always capitalize the first letter if it begins a sentence.
- EBay is an online auction site, but: The item is listed on eBay.
- EdX partners with ASU, but: ASU partners with edX.
Do not use symbols such as exclamation points, plus signs or asterisks that form contrived spellings that might distract or confuse a reader, even if one is included in the formal name: Yahoo, not Yahoo!