Research and constituent insights are powerful tools for uncovering clear, evidence-based answers to complex business questions. At Arizona State University, units can tap into a robust body of existing brand and constituent research to inform strategic decision-making. We can increase our unified messaging and connection to ASU’s charter by utilizing collective information from the community.
In some cases, units can partner with ASU’s Brand Strategy and Management team to consult, design or execute custom research that is tailored to their unique goals — whether it’s exploring the “why” behind brand perceptions, marketing performance, strategic initiatives or other key areas.
Decisions powered by insights
Insights can inform a broad range of marketing decisions, including:
- Who are your constituents
- What fundamental needs to be delivered upon
- What message or creative will be effective
- How should we evolve future communication
- Where should we invest in marketing efforts
- Which media should be leveraged
- What message frequency is optimal
How the Brand team supports your research needs
When partnering with teams across ASU, Enterprise Brand Strategy and Management starts by meeting with you to understand your business questions and research needs. Our typical approach involves either connecting you with relevant existing research or recommending how you might partner with a trusted research vendor. Our goal is to equip your team with the insights you need — whether through existing data or a tailored research solution.
