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Insights and analytics services
Research and insights are valuable tools that allow you to uncover clear and deep understandings of complicated business questions. Any unit of ASU intending to uncover insights can work with Strategic Insights and Analysis to design a research plan that uncovers the whys behind your brand, strategy, marketing mix and more.
Insights can inform a broad range of marketing decisions, including:
Whom to target
What fundamental needs to deliver upon
What message or creative will be effective
How should we evolve future communication
How much should be invested in marketing
Which media should be leveraged
What message frequency
Insight and research process
When partnering with units across ASU, we first begin by meeting to discover your research needs. This may use one or a combination of our research methods based on your business questions.
Potential research methods:
- Predictive modeling.
- Segment categorization prediction.
- Propensity scoring.
- Structural equation modeling.
- Forecasting.
- Text analytics.
- Machine learning.
- Media mix modeling.
- Look-alike modeling.
- Experimental design and significance testing.
- Bayesian A/B testing.
- Causal inference.
- User experience testing.
- UX/UI heuristic evaluation.
- Google Analytics.
- Quantitative survey.
- Qualitative studies.