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Insights and analytics services

Research and insights are valuable tools that allow you to uncover clear and deep understandings of complicated business questions. Any unit of ASU intending to uncover insights can work with the Outreach Hub to design a research plan that uncovers the whys behind your brand, strategy, marketing mix and more

Insights can inform a broad range of marketing decisions, including:

Whom to target

What fundamental needs to deliver upon

What message or creative will be effective

How should we evolve future communication

How much should be invested in marketing

Which media should be leveraged

What message frequency

Insight and research process

When partnering with units across ASU, we first begin by meeting to discover your research needs. This may use one or a combination of our research methods based on your business questions. 

Potential research methods:

  • Predictive modeling.
  • Segment categorization prediction.
  • Propensity scoring.
  • Structural equation modeling.
  • Forecasting.
  • Text analytics.
  • Machine learning.
  • Media mix modeling.
  • Look-alike modeling.
  • Experimental design and significance testing.
  • Bayesian A/B testing.
  • Causal inference.
  • User experience testing.
  • UX/UI heuristic evaluation.
  • Google Analytics.
  • Quantitative survey.
  • Qualitative studies.

Submit an insights and analytics request