ASU Brand Guide - Elements of the Brand
Elements of the ASU brand

Sun Devil Athletics

Enterprise Brand Strategy and Management and Sun Devil Athletics marketing staff have teamed up to build creative campaigns based on SDA's fiscal year business plans and brand platform insights.

The Brand team tests images and headlines to creatively address the needs and desires of Sun Devil sports fans. The campaigns are designed to boost ASU and SDA affinity and loyalty, keeping score with ticket purchases, event attendance and social engagement.

Sun Devil Athletics font, colors, logos and spirit marks are limited to the use of and approval of Sun Devil Athletics and the Brand Council.


Sun Devil Athletics standards can be found in the Sun Devil Athletics brand manual.

Sun Devil Athletics branding example

View the Sun Devil Athletics writing guidelines