How to order

Following the steps below will ensure your marketing and event purchases maintain the ASU brand and streamline the process.

1. Understand the rules for ordering merchandise

2. Consider ASU's goals on sustainability and single-use plastic reduction 
    

   To better understand ASU's goals on sustainability, visit our sustainability practices page.
3. Choose a licensed vendor
   For non-apparel, select a licensed vendor. For apparel, choose an RFP awardee.
4. Work on your design with the vendor
   You can either submit your design directly to your vendor, or work with them to create the design. Be sure to keep the rules from step 1 in mind when designing.
5. Vendor submits design for approval
   Once the design is complete, your vendor will submit it to ASU Trademark and Licensing for approval.
6. Approved or denied
   If your design is approved, it will move on in the process. If your design is denied, it will go back to Step 4 to make revisions and resubmit for approval.
7. Complete
   Once your design is submitted and approved, the order will be completed by the vendor!

Additional information needed

Please provide the vendor the following information:

• Who is ordering and their email address
• The quantity being ordered
• The purpose or event the product is for, i.e. giveaways for a specific event, department giveaways

The vendor will provide this information with their submission to provide context to our department.

• Departments and schools may use ASU logos on promotional items only if purchased from a licensed vendor with an internal campus supplier license.
• Items must be for internal use and may not be sold — only given away as prizes or incentives.
• To order, contact a licensed vendor listed on the Collegiate Licensing Website.
• All designs must be approved by the Trademark Licensing office before production (the vendor will submit the design to our department), so please allow time for review.
• Only the Trademark Licensing office can approve logo use on products.
• Employees and students are not allowed to alter ASU trademarks or logos.

For more information, refer to the university policy or email the Sun Devil Brand Advisory Council, which reviews brand decisions and includes representatives from key university departments. The Brand Advisory Council serves as a review committee for campuswide changes or decisions regarding use, maintenance and application of the ASU brand.