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Brand execution guidelines

Recommended specifications

Enterprise Brand Strategy and Management has determined recommended specifications for filming that are both high quality and efficient. If you are looking to film a project and need guidance on the Brand team's preferred filming and delivery specs, look no further.

Production specifications

See video production best practices
 

In-camera

SettingsRecommended specification
Frame rate23.98 fps
Slow motion frame rate60 fps
Image resolution3840 x 2160 UHD

 

 

Reference export specifications

SettingsSpecification
CodecH.264
File format.mp4
Frame rate23.98 fps
Resolution1080p
Audio2.0 stereo

 

Final export specifications

Video for online distribution

SettingsSpecification
CodecH.264
File format.mp4
Frame rate23.98 fps
Resolution1080p or higher
Audio2.0 stereo
Captions.srt

 

 

High-quality master for archive

SettingsSpecification
CodecProRes 422 HQ
File format.mov
Frame rateNative frame rate
Resolution1080p or higher
Audio2.0 stereo, and splits
Captions.srt