Brand execution guidelines
Recommended specifications
Enterprise Brand Strategy and Management has determined recommended specifications for filming that are both high quality and efficient. If you are looking to film a project and need guidance on the Brand team's preferred filming and delivery specs, look no further.
Production specifications
Visit Video Production Best Practices for more information.
In-camera
| Settings | Recommended specification |
|---|---|
|
Frame rate |
23.98 fps |
|
Slow motion frame rate |
60 fps |
|
Image resolution |
3840 x 2160 UHD |
Reference export specifications
| Settings | Specification |
|---|---|
|
Codec |
H.264 |
|
File format |
.mp4 |
|
Frame rate |
23.98 fps |
|
Resolution |
1080p |
|
Audio |
2.0 stereo |
Final export specifications
Video for online distribution
| Settings | Specification |
|---|---|
| Codec |
H.264 |
|
File format |
.mp4 |
|
Frame rate |
23.98 fps |
|
Resolution |
1080p or higher |
| Audio |
2.0 stereo |
|
Captions |
.srt |
High-quality master for archive
| Settings | Specification |
|---|---|
| Codec |
ProRes 422 HQ |
|
File format |
.mov |
|
Frame rate |
Native frame rate |
| Resolution |
1080p or higher |
| Audio |
2.0 stereo, and splits |
|
Captions |
.srt |