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Brand execution guidelines

Recommended specifications

Enterprise Brand Strategy and Management has determined recommended specifications for filming that are both high quality and efficient. If you are looking to film a project and need guidance on the Brand team's preferred filming and delivery specs, look no further.

Production specifications

Visit Video Production Best Practices for more information.

In-camera

Settings Recommended specification

Frame rate

23.98 fps

Slow motion frame rate

60 fps

Image resolution

3840 x 2160 UHD

 

 

Reference export specifications

Settings Specification

Codec

H.264

File format

.mp4

Frame rate

23.98 fps

Resolution

1080p

Audio

2.0 stereo

 

Final export specifications

Video for online distribution

Settings Specification
Codec

H.264

File format

.mp4

Frame rate

23.98 fps

Resolution

1080p or higher

Audio

2.0 stereo

Captions

.srt

 

 

High-quality master for archive

Settings Specification
Codec

ProRes 422 HQ

File format

.mov

Frame rate

Native frame rate

Resolution

1080p or higher

Audio

2.0 stereo, and splits

Captions

.srt