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Elements of the brand

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Elements of the brand

Overview

The registered trademarks and official colors and fonts of the university are graphic elements that support the ASU brand. These elements strengthen the ability of the university to communicate its mission and message, and create a visual relationship between your audience and everything ASU.

1. Use an ASU logo on everything you produce.
2. Everything you produce should look like it is from ASU.
3. Only one logo representing the university or one of its units should be used on a publication.

Those are the basics. Here are some details:

If you have questions, contact the Enterprise Marketing Hub.