Elements of the brand
The elements of the brand strengthen the university’s ability to communicate its mission and message, and create a visual relationship between our audience and everything ASU. This section provides standards, tools and tips regarding elements including:
Logos aren’t just embellishments; they concisely represent the university brand. Learn how to use approved logos – and how not to
There’s more to our color palette than just maroon and gold. This guide will help you select the right colors for your digital and printed projects.
ASU’s primary typeface — Akzidenz Grotesk Standard — reflects the ASU brand. Here’s how to use the font in your publications, and Arial for everyday use.
From preferred spellings, punctuation and grammar to ASU standardized text and formatting, this is your go-to guide for consistent ASU messaging.
“Learn to thrive” is the established central university tagline. Learn how to use the tagline and download the lockups.
ASU’s registered marks — the university logo, wordmark, mascot, seal and tagline — have usage guidelines.
While choosing an artist’s song in a video or event can be catchy, it can also be legally risky. Here’s what you need to know about including music in your events and videos.