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Brand execution guidelines

Vehicles

University-owned vehicles must be marked with standard, approved graphics. The type of vehicle and its assigned use determines the extent and/or variety of acceptable graphics. ASU fleet markings are used on all ASU vehicles, including cars, trucks, vans and electric carts.

The ASU Sign Shop, located within Facilities Development and Management, is responsible for ordering and applying approved graphics to all vehicles. Units are not to apply or replace these graphics themselves.

Facilities Management prints and installs decals for university-owned vehicles. To request new decals, please use the following process:

Choose "Sign Order" from the drop-down list and fill out the form.
Under "Sign order details," choose the vehicle decal sign you want to order, then click the shopping cart to add selected item.
This will open a section of details regarding the vehicle decal package. Add your details to this section.
Repeat the process until you have added all items, then submit your request.

For any additional questions about the process, please reach out to Facilities Management at 480-965-3633.

The following design standards are for all ASU vehicles:

ASU logo (1 per side)
- 6.5” x 8.75” for carts and 10” x 14” for full size vehicles.
- ASU Maroon and Gold printed on white vinyl.
Vehicle Numbers (1 per side and 1 on back)
- 1.5” tall for all vehicles.
- Cut from white or black vinyl for best contrast with background.
- Vehicle numbers are four digits. The first two digits are the model year of the vehicle. The last two digits are assigned according to the order in which it was purchased. i.e. 2203 as the third vehicle purchased with the model year of 2022).
Battery Electric Vehicles and Plug-in Hybrid Electric Vehicles are also authorized to use a Greening Maroon and Gold decal in addition to the graphics listed above.