Exterior marketing and communication signage

Exterior marketing and communication signage

 

4-by-8 framed banners, also referred to as G1 metal banner frames, are university-approved architectural frames that allow for 4-by-8 printed banner inserts. The intent of this banner type is to convey festive decoration and informational messages to support the university’s cultural, arts, social and educational programs. The use and duration of the display are to be associated with a scheduled event or period of time. These frames are not to be used in place of permanent or long-term architectural sign types.

If your unit has a 4-by-8 framed banner, approval is required on the banner insert before printing and posting. If your banner has already been reviewed and approved by Enterprise Brand Strategy and Management and you are hanging the exact same banner again, you do not need to submit it for review again.

Banner review

 

 

Tempe Memorial Union framed banners

The Memorial Union on the Tempe campus has two 4-by-8 framed banner signs and one 8-by-4 framed banner sign that can be reserved by the university academic or administrative departments to promote their signature events if space is available.

Along with submitting to Enterprise Brand Strategy and Management for signage review, a banner request must be submitted to the Memorial Union Event and Meeting Services Office at least two weeks in advance for the directors' review and approval. There is also a $25 banner hanging fee.

MU banner request     Banner review

 

University initiative framed banners

Business and Finance maintain five 4-by-8 framed banners on the Tempe campus for university initiatives. These banners typically display walk-only zone and tobacco-free initiative banners.

 

4-by-8 framed banners specifications:

Banner dimensions: 8’-0”h x 4’-0”w

Quantity: One each per frame (content must be displayed on each side of banner frame)

Display duration (varies by location): Thirty consecutive days for unit-sponsored banner frames. A longer duration may be requested and will require review. Banners at the Memorial Union are displayed for a minimum of seven and a maximum of 14 days.

Design and maintenance:

• Designs must fully comply with university brand standards. 
• Banners do not need to include the university logo in the design; however, unit logos of the appropriate school, college or center must be utilized to identify the sponsoring unit. 
• Commercial sponsor and affiliate logo or recognition is limited to 20% of a message if deemed appropriate and relevant to the messaging by Enterprise Brand Strategy and Management. The display of any commercial logo may not be in conflict with any existing ASU rights agreements.
• Banners with a solely commercial message are prohibited.
• Banners shall not be attached to any structure other than the 4-by-8 G1 banner frames, unless otherwise approved for university initiatives. Banners are restricted from being mounted to building structures, sign posts, trees or other plant materials.
• Units are responsible for any cost associated with banner installation and removal. The university assumes no responsibility for loss or damage to the banners on display. Should damage occur to any installed banners, the unit must have the banner reprinted through the Print and Imaging Lab.

Messaging:

• Messaging must relate to university or student-oriented initiatives and events.
• Banners must abide by university policies and shall not contain language, symbols or graphics that are obscene or discriminatory in nature. Messages that are political or controversial in nature or messages that are personal in nature will not be allowed. Messages promoting hate speech or criminal behavior under federal, state or local laws will not be allowed.
• Messages shall not create confusion with traffic signals or signs by including words on a banner such as STOP, YIELD, SLOW, etc. Neither shall the banner contain icons of any traffic signaling, colorations or instructions. 

How can my unit purchase a 4-by-8 sign?

As of April 2021, ASU executive leadership has instructed that no new 4-by-8 framed banner signs be added while digital alternatives are being researched.

Existing banner frames may be updated with new banner inserts, but units are encouraged to use digital signage options through their Four Winds digital screens.

As new options become available, the community will be updated through the High Five monthly newsletter.

 

 

 

 

 

 

The Fulton Center prism banner may be reserved to promote university events and campaigns; it cannot promote a singular department.

Reservation process

Reservations must be made a minimum of four weeks in advance.

• Please note, the calendar fills up quickly, and there are blackout dates for known university events and campaigns such as Commencement, Homecoming, etc.
• Reservations can be made for no more than a 30-day duration (may be extended if space is available).
  • Reservations are approved on a first-come, first-served basis. We ask that requestors be flexible, as urgent university messaging takes precedence over all other reservations.

Banner production and installation

• After the banner has been reviewed and approved, Enterprise Brand Strategy and Management will coordinate printing and installation with the Print and Imaging Lab. They will reach out with a formal quote for your approval. The cost for printing and installation is $1700. Units are responsible for the installation and printing cost. 

Prism banner review