Email overview hero image

Executing the Brand

Email community

The Email Community is a group of professionals that strive to write, design, build and deploy brand-aligned email communications on behalf of ASU. This community will connect you with other email professionals in order to receive updates, learn best practices and share ideas across the enterprise.

The ASU email community meets bimonthly to receive updates and share ideas, and also connects via our Slack community

View upcoming training sessions for The Academy.

2024 community meetings

Monthly meeting agenda

  • Generational insights and 
    send volume
    • Guest speaker: Carlos Samano
  • Email accessibility 
    • Guest speaker: Renae Hintze
  • Community email insights
    • Guest speaker: Alexis Juarez
  • Office hours

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Monthly meeting agenda

  • Welcome!
  • Email community calendar overview
  • Guest speaker: Renae Hintze
    • Email accessibility
  • Guest speaker: Lauren Hanneman
    • Gallery walk exercise
  • Tools and resources
    • Guest speaker: Ty Seibel
  • Office hours
  • Survey

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Monthly meeting agenda
 

  • Email community calendar overview
  • Guest speaker: Yammell Kim
    • Sun Devil Rewards
  • Apple iOS update
  • Dreamforce
  • Tools and resources

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Monthly meeting agenda

  • Email Community calendar overview

     

  • Guest speaker: Eli Bliman
    • Update your Info: an email campaign toolkit

       

  • Guest speaker: Kari Redfield
    • ASU Thrive Magazine
  • Tools and resources
  • Survey

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Monthly meeting agenda

  • List size vs. delivery total
    • Email lists
    • Email content
    • Determine the cause
    • What to do next
    • How to clean your data
  • ASU Thrive magazine
  • Salesforce events

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Monthly meeting agenda

  • Sending to contact IDs instead of email addresses
  • Combating Bots!
  • ASU Thrive
  • Email forwarding delivery overview
  • Salesforce events

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Monthly meeting agenda

  • Google/Yahoo bulk sender guidelines
  • Using AI to help build creative content
  • Thrive magazine updates
  • Sun Devil giving day

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2023 community meetings

Monthly meeting agenda

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Monthly meeting agenda

  • Upcoming and reminders
  • Managing Exclusions / Suppressions
  • Image formatting
  • Template mix-and-matching
  • Workshop submission request

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Monthly meeting agenda

  • Upcoming and reminders
  • Email media considerations
  • Multimedia implementation
  • Community survey

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Monthly meeting agenda

  • Upcoming and reminders
  • Takeaways from Salesforce Connections 2023
  • Community survey

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Monthly meeting agenda

  • Getting engagement in a cluttered inbox
  • “Right now” vs. “maybe later” content
  • Writing for short attention spans

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Monthly meeting agenda

  • Lists vs data extensions
  • Salesforce - Certifications, support, conferences and more

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Monthly meeting agenda

  • Introduction
  • Community goals
  • Resource review
  • Community feedback

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