ASU logo, seals and spirit marks

The university seal is used by ASU units only in very specific situations: formal and official documents such as diplomas, legal and official records, transcripts, programs for formal academic ceremonies and legal agreements binding the university. 

No modifications should be made to the seal (including color modifications and file types). No likeness of the seal should be created. 

The university seal may only be used with written permission from the Office of the President. To request permission, please contact the Enterprise Marketing Hub.

ASU’s mascot, Sparky, may be used on all applications by Sun Devil Athletics and registered student organizations. 

Sparky should not be used for communications of an academic nature, including research proposals, curricular materials or annual reports. He should never be modified, dressed or embellished. 

No likeness of his body or head may be created. 

ASU student organizations wishing to use Sparky on communications or material must first contact the student organization staff at the location of the organization’s registration.

The pitchfork is reserved for Sun Devil Athletics. 

Any exceptions to this rule must be granted in writing by the ASU Brand Council.