ASU logo

Either the ASU logo or an official ASU unit logo is the only graphic identity mark for all university campuses, units and endeavors. The logo must be included on all materials. Use of the ASU logo indicates agreement to abide by the university standards within the brand guide.

• When multiple university units are represented, the logo of the umbrella unit that represents all of them should be used. In some cases, a college or school is the umbrella under which the units may be represented.
• In cases that cross units or report through different branches of the university, the university logo should be used as the umbrella. References to individual units themselves should occur in text format only.

University logo use details

Who may use the logo

The Arizona State University logos may be used only by faculty, staff and units of the university when conducting university business.

• Voluntary faculty and staff organizations may not use these marks.
• Most student organizations may not use the mark. 
• However, paraprofessional student organizations may use the university’s marks when representing the university. Paraprofessional student organizations are groups registered with the Student Organization Resource Center whose primary purpose is to support Arizona State University in a particular area, such as admissions, community outreach or student government. Paraprofessional organizations include ASASU, Devils' Advocates, START and REACH. It is expected that these and similar groups will adopt graphic identities separate from the university; however, because the students represent the university in their roles, it is also expected that the ASU sunburst logo will be included on the sleeve of shirts used for identification purposes.
• Any individual, organization or entity external to the university interested in using any of the university trademarks must contact ASU Trademark Licensing. Anyone internal to ASU must contact Enterprise Brand Strategy and Management.

Prominent location

Place a logo in a prominent position on all electronic and print communication. A unit logo is granted only under particular circumstances.

ASU logos and unit logos may be on the same materials (i.e., the front and the spine of a book), but not on the same plane.

Minimum reproduction

The minimum print reproduction size is 5/16”.

The minimum digital reproduction size is 47 pixels wide (to accommodate mobile app icons).

Area of isolation

The protected area around the logo is called the “area of isolation." No graphic elements, titles, text, background color changes or other design elements may occur in this protected space.

The area of isolation is an area equal to half the height of the ASU sunburst and extends out on all four sides of the logo. In the example below, “x” equals the height of the ASU sunburst, and 1/2x on each side is considered the area of isolation.

For digital channels where space is limited by ad specifications and the full area of isolation cannot be achieved, the area of isolation can be reduced to 1/4x on each side, but should be 1/2x whenever possible.